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Numbers are based on Live+Same Day ratings

Ratings for the week February 28 - March 4, 2011

Total Viewers

1. Y&R 4,464,000 (-162,000/-552,000) * <---- new low

2. B&B 2,830,000 (-97,000/-379,000)

3. GH 2,788,000 (-137,000/+206,000)

4. DAYS 2,646,000 (-110,000/-327,000)

5. OLTL 2,391,000 (-142,000/-72,000)

6. AMC 2,249,000 (-256,000/-479,000)

* Previous low: 4,603,000 (July 13-17, 2009)

Households

1. Y&R 3.3/11 (same/-.3)

2. B&B 2.1/7 (same/-.3)

2. GH 2.1/7 (-.1/+.2)

4. DAYS 1.9/6 (-.1/-.3)

5. AMC 1.8/6 (-.1/-.2)

5. OLTL 1.8/6 (-.1/same)

Women 18-49 Viewers

1. Y&R 912,000 (+38,000/-247,000)

2. GH 811,000 (-63,000/-48,000)

3. DAYS 694,000 (-45,000/-172,000)

4. B&B 572,000 (+53,000/-128,000)

5. OLTL 543,000 (-127,000/-195,000) * <---- new low

6. AMC 469,000 (-107,000/-262,000) * <---- new low

* OLTL previous low: 570,000 (February 14-18, 2011)

* AMC previous low: 497,000 (February 14-18, 2011)

Women 18-49 Rating

1. Y&R 1.4/10 (+.1/-.4)

2. GH 1.2/8 (-.1/-.1)

3. DAYS 1.1/7 (same/-.2)

4. B&B 0.9/6 (+.1/-.2)

5. OLTL 0.8/6 (-.2/-.3) <---- new low

6. AMC 0.7/5 (-.2/-.4) <---- new low

Girls 12-17 Viewers

1. DAYS 37,000 (+15,000/+18,000)

2. Y&R 30,000 (-19,000/+12,000)

3. B&B 23,000 (-14,000/+10,000)

4. GH 19,000 (-10,000/-16,000)

4. OLTL 19,000 (-3,000/-12,000)

6. AMC 9,000 (-5,000/-21,000)

Women 18-34 Rating

1. Y&R 0.8/6 (+.2/-.2)

1. GH 0.8/5 (same/-.1)

3. DAYS 0.6/4 (same/-.4)

4. B&B 0.5/4 (+.1/-.2)

4. OLTL 0.5/4 (-.1/-.2)

6. AMC 0.4/3 (same/-.4) <---- ties low (3rd straight week)

Men 18+ Viewers

1. Y&R 1,029,000 (+15,000/-69,000)

2. DAYS 639,000 (-6,000/+52,000)

3. B&B 581,000 (-32,000/-127,000)

4. GH 504,000 (+8,000/+36,000)

5. OLTL 429,000 (+2,000/+15,000)

6. AMC 426,000 (-48,000/-80,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.9/2,419,000

Tuesday: 1.7/2,197,000

Wednesday: 1.8/2,382,000

Thursday: 1.6/1,982,000

Friday: 1.8/2,266,000

B&B

Monday: 2.2/2,971,000

Tuesday: 2.0/2,773,000

Wednesday: 2.0/2,717,000

Thursday: 2.1/2,712,000

Friday: 2.2/2,974,000

DAYS

Monday: 2.0/2,699,000

Tuesday: 1.9/2,731,000

Wednesday: 1.8/2,505,000

Thursday: 1.8/2,655,000

Friday: 1.9/2,641,000

GH

Monday: 2.2/2,996,000

Tuesday: 2.0/2,722,000

Wednesday: 2.2/2.972,000

Thursday: 2.0/2,533,000

Friday: 2.0/2,716,000

OLTL

Monday: 1.9/2,627,000

Tuesday: 1.7/2,261,000

Wednesday: 1.9/2,629,000

Thursday: 1.7/2,118,000

Friday: 1.8/2,320,000

Y&R

Monday: 3.3/4,508,000

Tuesday: 3.2/4,380,000

Wednesday: 3.3/4,638,000

Thursday: 3.4/4,545,000

Friday: 3.2/4,250,000

----------------------

For the SEASON September 20, 2010 through March 6, 2011

HH

1. Y&R 3.7

2. B&B 2.3

3. GH 2.1

4. DAYS 2.0

5. OLTL 1.9

5. AMC 1.9

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.4

3. DAYS 1.2

4. B&B 1.0

4. OLTL 1.0

6. AMC 0.9

That actually helps to answer a question for me. I see certain similarities between the two shows and wonder of Jean or Goutman 'stole' stuff. I get that all soaps are somewhat alike; however, this is something more. Still remember when ATWT had a unique vibe but it wouldn't shock me if theft took place. Roxies reminds me so much of Rose's Roller Palic. and the Bueno Dias is Al's Diner. There are so many other issues like rushed story and the hero/villian anti-hero vibe

Most of the soaps have had diners. Many have had beauty parlors that are somewhat campy.

I think that soaps have become so generic in recent years that is why you are seeing similarities.

Toups, a question about something you brought up.

Would ABC/CBS/NBC be allowed to call the airings today specials (so not to count it) after the fact ?

It's going to be more tragic than these numbers if they're not allowed to toss Friday.

Sometimes they do code pre-emptions as specials, sometimes they don't. Like for instance, last year, NBC didn't count an episode of DAYS because of the Time Square bomb scare. And that wasn't even nationally pre-empted - it just didn't air in NYC.

Seeing the latest ratings breaks my heart. I am loving AMC and they hit a record low. I must be a jinx or something. I am just going to enjoy them and to hell with the ratings. I can't stop what is going to happen to any of the shows so I am just going to do my best to cherish them while I still have them.

At this point I don't care what happnes to Y&R. If it were to be canceled I wouldnt bat an eyelash. The soap has been pure [!@#$%^&*] for a long time.

Seeing the latest ratings breaks my heart. I am loving AMC and they hit a record low.

I think AMC might be influx. Because people seem to be watching more...but it's not reflecting...yet anyway. We'll see what the next few weeks do. But I agree, I'm going to watch and enjoy as long as we've got it.

Sometimes they do code pre-emptions as specials, sometimes they don't. Like for instance, last year, NBC didn't count an episode of DAYS because of the Time Square bomb scare. And that wasn't even nationally pre-empted - it just didn't air in NYC.

Thanks for the information Toups.

I think AMC might be influx. Because people seem to be watching more...but it's not reflecting...yet anyway. We'll see what the next few weeks do. But I agree, I'm going to watch and enjoy as long as we've got it.

Even if more people are watching that won't matter as the weather gets warmer. Besides if the decision is supposed to be made in the first quarter of the year, then its already been made.

I've already said my goodbyes in most ways but I just need to see Baby Hubbard be born and hopefully Angie get her sight back. After that they can flip the switch.

^We don't even know there's a decision coming. LOL

What's going on at Y&R? I think I'm used to this with AMC/OLTL but Y&R is usually the soap.

Y&R had the same tone and style of storytelling for decades. It was a slow moving soap, that relied on character development, and storylines that were a little deeper than most soaps. The storylines were character driven, and dealt with more psychological aspects. They didn't have dopplegangers, or mustache twirling vilians, and they didn't rely on stunt casting. All of that changed after William Bell died. All of the soaps are hurting, because they just don't have a brand. Each soap, with the possible exception of OLTL, used to have it's own tone, some soaps focused on the super natural, others families. Some where light while others were dark and more psychological. This running theme is what kept people tuning decade after decade, they knew what to expect from a show. Y&R has been on top for so long, because it was the only soap that never changed. The characters were consistent, and how the stories were told was consistent. Not everybody liked Bell's style of storytelling, but the people who watched the show did. Now, Y&R is just all over the place just like every other soap.

I don't want anyone to think that I'm putting down OLTL, but what I meant by OLTL not having a clearly defined tone is that that's a soap that never seemed to know what it wanted to be. OLTL has always jumped back and forth between being a serious relationship driven soap, and one that's almost a satire.

^We don't even know there's a decision coming. LOL

I don't like to give DC any credit but look at those numbers. Now add in the changes to daytime in general with Oprah and Regis leaving and I think it's safe to say there's a decision coming. If its not a cancellation then hopefully it's a change in management.

I don't like to give DC any credit but look at those numbers. Now add in the changes to daytime in general with Oprah and Regis leaving and I think it's safe to say there's a decision coming. If its not a cancellation then hopefully it's a change in management.

What credit is there to give DC? That article said itself it didn't even know what if any effect all this would have on the soaps. We're the ones who said it does, and that it means cancellation.

What credit is there to give DC? That article said itself it didn't even know what if any effect all this would have on the soaps. We're the ones who said it does, and that it means cancellation.

Okay fine. Nothing's going to happen. I'm going to go watch Guiding Light now.

Okay fine. Nothing's going to happen. I'm going to go watch Guiding Light now.

LOL! I never said that. I was merely pointing out that DC didn't say it either.

Okay fine. Nothing's going to happen. I'm going to go watch Guiding Light now.

I don't want anyone to think that I'm putting down OLTL, but what I meant by OLTL not having a clearly defined tone is that that's a soap that never seemed to know what it wanted to be. OLTL has always jumped back and forth between being a serious relationship driven soap, and one that's almost a satire.

True about OLTL. During the 80s, someone, forgot who, described it as an "experimental soap," and I think that's still valid. It always seemed to be playing around with different tones and different stylistic elements. During the Rauch era, it was doing things and going places where no other soap would dare go, and quite successfully. It was just brilliantly executed high-camp and satire. In the 90s, under Malone and Gottlieb, it returned to its socially relevant Nixonish roots and became a showcase for more some really well-written realistic, topical storylines and experimented with short-term arcs. In the 2000s, it did a 180 again and returned to a more campy style, with RC having some very innovative ideas, at least IMO. I think the one consistent thing through all its previous different formats has been heart. I don't sense that now with the show. There's just something very cold and lacking about it. It's all shock and insanity for the sake of shock and insanity. That heart is gone IMO...which, sadly enough, can probably be said about all of these shows.

Edited March 12, 201114 yr by LoyaltoAMC