Jump to content

Jay Leno moving back to the Tonight Show?


JaneAusten

Recommended Posts

  • Members

Funny. This attention could've been the trick to finally get Conan's ratings up. He'd already done so well in 18-49 and this would get more of a general audience to him. I don't think NBC took into account The Jay Leno Show possibly splitting viewers. Leno wasn't an overnight success either.

Link to comment
Share on other sites

  • Replies 295
  • Created
  • Last Reply
  • Members
  • Members

I think that they are referring to Leno-esque late night show (tradition) triumphing over trendier, hip Conan-esque Tonight (modernity, younger audiences): tradition triumphing over modernity. You can scratch Leno and O'Brien and put different names in the respective places, I don't think it's so much about them...

Don't know, really...

Link to comment
Share on other sites

  • Members

That's exactly it. Almost like a victory for middle america. The bigger challenge is that while Conan was a complete failure on the Tonight Show, Leno's ratings were dropping to the tune of 700K viewers in the year before he "retired", going from a demographic rating of 1.8 to 1.4 in a year. That was published in an article last week in the Washington Post, where it layed out the rational as to why NBC saw Conan as a viable candidate for the Tonight Show even when Leno was still number 1. Their argument, Leno's audience has dropped for the last 5 years and the gap between he and Letterman narrowing that perhaps NBC looked for Conan to help improve the demographics initially and to help grow the "next generation" Tonight show audience longer term. But his so called "hipper" style turned off the traditional older viewer and the "watered down" version of his comedy altered for the Tonight Show didn't appeal to the younger folks who NBC expected him to pull in.

The question was where does this leave late night broadcast Television. Leno may regain his viewers but is he going to grow an audience? Is Letterman? Neither are. Could Letterman's impending retirement and Leno's someday mean an end to this type of late night entertainment leading into something different? Or will that be the time they really start experimenting more.

Link to comment
Share on other sites

  • Members

I don't want a broadcast network to die, but the smugness of that network, which goes back ten or more years (even their promos were smug -- the ER promos used to drive me nuts) has been such that I've enjoyed their decline. They got away with crappy programming for eons just because of the NBC brand, which they have thoroughly trashed.

Link to comment
Share on other sites

  • Members

There's so much that's wrong with this...

To have hit shows, you need to build hit shows and be realistic about what constitutes a "hit." The Office is not a "hit." I don't give a flip how the fanboys spin it. I don't care how much it generates in ad revenue. Eyeballs matter, especially when it comes to sitcoms. You can't build a broadcast network brand on cult followings. Even FOX executives(back when it was an upstart) knew this early on and canceled sitcoms/shows that were not working, not bringing in eyeballs, or something they knew they couldn't build a brand with(Roc, Herman's Head, Models Inc). All three were interesting shows in their own right, but at the end of the day, FOX realized they had to cut their losses.

Chuck Lorre sitcoms are the bane of most people's existence because of the laughtrack, the formulaic sitcom structure, and the fact that there are three cameras and none of them are handheld. But look at CBS' Monday Night Chuck Lorre Lovefest as an example of what works. Those shows(I believe) average about five to ten million more total viewers than The Office and 30 Rock.

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

  • Recently Browsing   0 members

    • No registered users viewing this page.



×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use and Privacy Policy