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September 29 - October 3, 2008


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Numbers are based on Live+Same Day ratings

Ratings for the week September 29 - October 3, 2008

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 4,939,000 (-256,000/-557,000)

2. B&B 3,585,000 (-27,000/-123,000)

3. GH 2,945,000 (+164,000/-85,000)

4. ATWT 2,732,000 (-2,000/-290,000)

5. DAYS 2,506,000 (-65,000/+166,000)

6. OLTL 2,494,000 (+17,000/-266,000)

7. AMC 2,381,000 (+38,000/-242,000)

8. GL 2,154,000 (+20,000/-404,000)

HH

1. Y&R 3.6/13 (-.1/-.4)

2. B&B 2.6/9 (same/-.2)

3. GH 2.3/7 (+.1/-.1)

4. ATWT 2.0/7 (same/-.3)

5. DAYS 1.9/7 (same/+.1)

5. OLTL 1.9/7 (same/-.3) <------- ties low rating

7. AMC 1.8/6 (same/-.4) <-------- ties low rating

8. GL 1.5/5 (same/-.4) <--------- ties low rating

Women 18-49 Viewers

1. Y&R 1,100,000 (-71,000/-40,000)

2. GH 1,016,000 (+69,000/-29,000)

3. DAYS 831,000 (+81,000/+81,000)

4. B&B 817,000 (-19,000/-37,000)

5. OLTL 800,000 (+8,000/-170,000)

6. AMC 732,000 (-4,000/-115,000)

7. ATWT 730,000 (+23,000/-45,000)

8. GL 592,000 (+23,000/-92,000)

Women 18-49 Rating

1. Y&R 1.7/11 (-.1/same)

2. GH 1.5/9 (+.1/-.1)

3. DAYS 1.3/8 (+.2/+.2)

4. B&B 1.2/8 (-.1/-.1)

4. OLTL 1.2/8 (same/-.3)

6. AMC 1.1/7 (same/-.2)

6. ATWT 1.1/7 (same/-.1)

8. GL 0.9/5 (same/-.1)

Girls 12-17 Viewers

1. Y&R 45,000 (-16,000/-21,000)

2. AMC 32,000 (+11,000/+21,000)

2. B&B 32,000 (-7,000/+17,000)

4. DAYS 29,000 (same/-6,000)

5. GH 24,000 (+11,000/-11,000)

6. ATWT 23,000 (-7,000/+10,000)

7. OLTL 15,000 (+3,000/+3,000)

8. GL 10,000 (-7,000/-10,000)

Women 18-34 Rating

1. GH 1.1/7 (+.1/same)

2. Y&R 1.0/7 (same/-.2)

2. DAYS 1.0/6 (+.1/same)

4. OLTL 0.8/5 (same/-.1)

5. B&B 0.7/5 (same/-.1)

5. AMC 0.7/5 (same/-.1)

7. ATWT 0.6/4 (+.1/-.2)

8. GL 0.5/3 (+.1/-.2)

Men 18+ Viewers

1. Y&R 1,137,000 (-141,000/-197,000)

2. B&B 753,000 (-16,000/-23,000)

3. DAYS 541,000 (+4,000/+100,000)

4. ATWT 537,000 (-23,000/-45,000)

5. GH 506,000 (+39,000/-100,000)

6. AMC 493,000 (+44,000/-23,000)

7. OLTL 441,000 (+31,000/-96,000)

8. GL 431,000 (-29,000/-78,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.9/2,503,000

Tuesday: 1.6/2,080,000

Wednesday: 1.9/2,416,000

Thursday: 1.9/2,521,000

Friday: 1.8/2,383,000

ATWT

Monday: 2.1/2,836,000

Tuesday: 2.1/2,799,000

Wednesday: 1.9/2,586,000

Thursday: 2.1/2,826,000

Friday: 1.8/2,613,000

B&B

Monday: 2.7/3,782,000

Tuesday: 2.7/3,566,000

Wednesday: 2.4/3,222,000

Thursday: 2.8/3,883,000

Friday: 2.5/3,473,000

DAYS

Monday: 1.9/2,454,000

Tuesday: 1.9/2,461,000

Wednesday: 2.0/2,643,000

Thursday: 2.0/2,572,000

Friday: 1.8/2,403,000

GH

Monday: 2.3/3,072,000

Tuesday: 2.2/2,800,000

Wednesday: 2.2/2,800,000

Thursday: 2.4/3,120,000

Friday: 2.2/2,935,000

GL

Monday: 1.5/2,206,000

Tuesday: 1.6/2,171,000

Wednesday: 1.5/2,098,000

Thursday: 1.6/2,187,000

Friday: 1.5/2,110,000

OLTL

Monday: 1.9/2,501,000

Tuesday: 1.8/2,316,000

Wednesday: 1.9/2,479,000

Thursday: 2.1/2,753,000

Friday: 1.8/2,413,000

Y&R

Monday: 3.9/5,468,000

Tuesday: 3.6/4,871,000

Wednesday: 3.3/4,651,000

Thursday: 3.6/5,144,000

Friday: 3.4/4,563,000

----------------------

For the SEASON September 22, 2008 through October 5, 2008

HH

1. Y&R 3.6

2. B&B 2.6

3. GH 2.2

4. ATWT 2.0

5. DAYS 1.9

5. OLTL 1.9

7. AMC 1.8

8. GL 1.5

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.5

3. B&B 1.2

3. OLTL 1.2

3. DAYS 1.2

6. ATWT 1.1

6. AMC 1.1

8. GL 0.9

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http://www.abcmedianet.com/DNR/2008/dnr100908.doc

October 9, 2008

Fringe Ratings Report: ABC Daytime Programming

Week of September 29, 2008

For the Fifth Week Running, ABC is Daytime’s No. 1 Network in Women 18-49

Daytime’s No. 1 Program for the Second Straight Week, “The View”

Delivers its Best Ratings in More Than One Year in Women 18-34

In Women 18-49, This Week Qualifies as “The View’s”

Most-Watched Week in Six Months in the Key Demo

For the Fifth Consecutive Week, “The View” and “General Hospital” Rank Among Daytime’s Top 5 Programs in Total Viewers, with Both Top 3 Players

for the Third Straight Week in Women 18-34 and Women 18-49

In Women 18-34 and Women 18-49, ABC Owns 3 of Daytime’s Top 5

Programs with “General Hospital,” “The View” and “One Life to Live”

With its Streak as a Top 5 Player in Daytime Extending to 25 Weeks,

“One Life to Live” Surpasses CBS’ “As the World Turns” at 2 O’clock

by 34% in Women 18-34 and by 10% in Women 18-49

In the 3 O’Clock Hour, “General Hospital” More Than Doubles CBS’

“Guiding Light” in Women 18-34, With the Margin of Victory

72% in Women 18-49 and 37% in Total Viewers

ABC Daytime

• For the fifth successive week, ABC ranked as Daytime’s No. 1 network in Women 18-49 (1.3 rating - tied), surpassing third-place CBS by 8% (1.2 rating). Based on deliveries, ABC (866,000) edged out NBC (831,000) as the most-watched network in Daytime by 4%.

• Daytime’s No. 1 program for the second straight week in Women 18-34 (385,000), “The View” posts its best deliveries in more than one year, or 53 weeks - - since week of 9/24/07. In Women 18-49 (911,000), this week was “The View’s” most-watched week in six months, or 25 weeks - - since week of 4/7/08.

• For the fifth week running, “The View” (No. 3 – 3.89 million) and “General Hospital” (No. 5 – 2.95 million) positioned among Daytime’s Top 5 programs in Total Viewers. In Key Women, for the second week in a row, both shows tied for No. 1 in Women 18-34 and ranked among the Top 3 in Women 18-49.

• In Women 18-34, for the second straight week “The View” (385,000/1.1 rating) and “General Hospital” (357,000/1.1 rating) tied as the week’s No. 1 program in Daytime in the key target. With “One Life to Live” (No. 5T - 255,000/0.8 rating) rounding out the Top 5, ABC was home to 3 of the week’s Top 5 programs for the second successive week.

• In Women 18-49, ABC was home to 3 of Daytime’s Top 5 programs with “General Hospital” (No. 2 – 1.02 million/1.5 rating), “The View” (No. 3 – 911,000/1.4 rating) and “One Life to Live” (No. 5T – 800,000/1.2 rating).

• Ranking among Daytime’s Top 5 programs for 25 straight weeks, “One Life to Live” defeated CBS’ “As the World Turns” at 2 o’clock by 34% in Women 18-34 (255,000 vs. 191,000) and by 10% in Women 18-49 (800,000 vs. 730,000).

• At 3 o’clock, “General Hospital” more than doubled CBS’ “Guiding Light” in Women 18-34 (122%; 357,000 vs. 161,000), and topped the time period competitor by 72% in Women 18-49 (1.02 million vs. 592,000) and by 37% in Total Viewers (2.95 million vs. 2.15 million).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of September 29, 2008:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.51 million No. 1 ABC 1.3/866,000

No. 2 ABC 2.93 million No. 1 NBC 1.3/831,000

No. 3 NBC 2.51 million No. 3 CBS 1.2/777,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating):

Program Net Rtg/000s

The Young & the Restless CBS 1.7/1.10 million

General Hospital ABC 1.5/1.02 million

The View ABC 1.4/911,000

Days of Our Lives NBC 1.3/831,000

Bold and the Beautiful CBS 1.2/817,000

One Life to Live ABC 1.2/800,000

Source: NTI, Live + Same Day, Current Week of 9/29/08. All ranks are based on rating unless otherwise noted; program percent changes based on 000s.)

ABC Media Relations:

Marianne Fleschman (818) 460-7277 [email protected]

Catherine Lord (818) 460-6628 [email protected]

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FOR THE WEEK OF SEPT. 29-OCT. 3, ‘DAYS’ IS UP 18 PERCENT VERSUS ITS WOMEN 18-49 RATING FOR THE SAME WEEK LAST YEAR

BURBANK, Calif. – October 9, 2008 – NBC’s “Days of our Lives” has matched its highest women 18-49 rating in 18 weeks, lifting the daytime drama 18 percent above its rating for the same week last year.

For the week of September 29-October 3, “Days of our Lives” (1.3 rating, 8 share among women 18-49, 1.0/6 among women 18-34) ranked #4 among network daytime programs in the women 18-49 category and tied for #3 in the women 18-34 demo.

“Days of our Lives” equaled its highest women 18-49 rating since the week of May 26-30 and earned its highest women 18-34 rating since the week of August 11-15. The 1.3 rating among women 18-49 is an 18 percent increase on “Days’” year-ago rating of a 1.1.

Season to date, “Days of our Lives” is tied for #4 among daytime programs in the women 18-49 race and ranks #4 outright among women 18-34

Ratings reflect “live plus same day” data unless otherwise noted.

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

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Looks like AMC stayed the same at a 1.8 or dropped.

ATWT picked up in 18-49 Viewers and 18-34 Viewers.

Days went up in 18-49 demo but went down in Total Viewers. :huh:

GH went up in 18-49 demo and Total Viewers.

B&B went down in 18-49 demo.

OLTL up slighty in 18-49 Viewers.

Y&R went down in 18-49 demo.

GL???....Does anyone really care now?? I know some do....but very few.

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Looks like AMC stayed the same at a 1.8 or dropped.

ATWT picked up in 18-49 Viewers and 18-34 Viewers.

Days went up in 18-49 demo but went down in Total Viewers. :huh:

GH went up in 18-49 demo and Total Viewers.

B&B went down in 18-49 demo.

OLTL up slighty in 18-49 Viewers.

Y&R went down in 18-49 demo.

GL???....Does anyone really care now?? I know some do....but very few.

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Looks like AMC stayed the same at a 1.8 or dropped.

ATWT picked up in 18-49 Viewers and 18-34 Viewers.

Days went up in 18-49 demo but went down in Total Viewers. :huh:

GH went up in 18-49 demo and Total Viewers.

B&B went down in 18-49 demo.

OLTL up slighty in 18-49 Viewers.

Y&R went down in 18-49 demo.

GL???....Does anyone really care now?? I know some do....but very few.

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Looks like AMC stayed the same at a 1.8 or dropped.

ATWT picked up in 18-49 Viewers and 18-34 Viewers.

Days went up in 18-49 demo but went down in Total Viewers. :huh:

GH went up in 18-49 demo and Total Viewers.

B&B went down in 18-49 demo.

OLTL up slighty in 18-49 Viewers.

Y&R went down in 18-49 demo.

GL???....Does anyone really care now?? I know some do....but very few.

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The Rating so far

Total Viewers

GH 2,950,000 (+169,000)

DAYS 2,510,000 (-61,000)

GL 2,150,000 (+16,000)

Women 18-49 Viewers

1. Y&R 1,098,000 (-73,000)

2. GH 1,002,000 (+55,000)

5. DAYS 831,000 (+81,000)

4. OLTL 800,000 (+8,000)

6. B&B 817,000 (-19,000)

7. AMC

8. ATWT 730,000 (+23,000)

9. GL 592,000 (+22,000)

Women 18-49 Rating

1. Y&R 1.7/12 (-.1)

2. GH 1.5/9 (+.1)

3. DAYS 1.3/7 (+.2)

4. B&B 1.2/8 (-.1)

4. OLTL 1.2/8 (same)

http://s7.zetaboards.com/DaytimeRoyalty/topic/8026467/1/

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