Forty six years ago on December 1, 1975, The Edge of Night moved from CBS  to ABC to make room for the expanded As the World Turns. 
This nail in the coffin was a result of poor decisions from CBS and especially Proctor and Gamble.  Moving Edge’s time slot to accommodate P and Gs plan to have all their soaps in a block resulted in lost viewers.  Then there was supposedly no room to put Edge in another time slot when ATWT expanded because P and G didn’t want their soaps to compete on other networks (like Another World).  They could have done more to keep it

I wonder if it would have done better at ABC at 3:30 instead of 4 where many affiliates preempted it   One Life to Live could have moved to 2:30   They had not expanded to 45 minutes yet although plans may have been in place 

 

 

 

 

Edited November 30, 20214 yr by TVFAN1144

Edge could have gone to 4pm on CBS instead of switching to ABC.

I wonder if that was considered?

They went against Somerset at 4 at ABC So they were really talking out of the sides of their mouths on this bit about P&G soaps competing  

The Edge of Night on ABC and Somerset on NBC was the very first time that two soap operas both owned by Procter and Gamble aired opposite each other.    Plus, Somerset was also airing at noon (Cental Time) on NBC.

On 12/7/2021 at 3:14 PM, danfling said:

The Edge of Night on ABC and Somerset on NBC was the very first time that two soap operas both owned by Procter and Gamble aired opposite each other.    Plus, Somerset was also airing at noon (Cental Time) on NBC.

When did ATWT and AW start airing opposite each other? Texas aired opposite GL, right?

Seen in Ebay! I love it!

1 hour ago, MissPalmer said:

Seen in Ebay! I love it!

Are you going to bid on it?

5 hours ago, MissPalmer said:

Seen in Ebay! I love it!

Wow. I bid on it but someone got higher. But it’s such a big book of that time I loved. I would really love to get my hands on a copy 

Um, why just those four years?  I'd be much more interested in a book that covered the show's entire run and its' overall impact on daytime (and why a show like EON would totally work in modern times).

On 12/15/2021 at 3:55 PM, amybrickwallace said:

When did ATWT and AW start airing opposite each other? Texas aired opposite GL, right?

In 1980 after they ended the ill-fated 90 minute version of Another World and moved it from 2:30 Eastern to 2:00 and begat Texas running at 3.  The Young and the Restless expanded to 1 hour around the same time airing at 1-2 pushing ATWT to 2-3 opposite AW and Guuding Light 3-4 opposite Texas

I’m still saying CBS claimed they couldn’t move EON to 3,3:30, or I suppose 4 because it would compete against P and G s Another Would and Somerset breaking the sponsors no compete rule

 

However ABC didn’t seem to have a problem not complying with P&Gs rule

 

Edited December 18, 20213 yr by TVFAN1144

1 hour ago, TVFAN1144 said:

In 1980 after they ended the ill-fated 90 minute version of Another World and moved it from 2:30 Eastern to 2:00 and begat Texas running at 3.  The Young and the Restless expanded to 1 hour around the same time airing at 1-2 pushing ATWT to 2-3 opposite AW and Guuding Light 3-4 opposite Texas

I’m still saying CBS claimed they couldn’t move EON to 3,3:30, or I suppose 4 because it would compete against P and G s Another Would and Somerset breaking the sponsors no compete rule

 

However ABC didn’t seem to have a problem not complying with P&Gs rule

 

I thought so. Thanks!

https://www.lib.ncsu.edu/news/special-collections/the-edge-of-night%3A-a-drama-in-six-parts--how-cooperative-extension-service-booklets-connect-nc-state-a-soap-opera-and-dc-comics
 

oh wow. I never knew about that. That’s so cool

12 hours ago, AMCOLTLLover said:

https://www.lib.ncsu.edu/news/special-collections/the-edge-of-night%3A-a-drama-in-six-parts--how-cooperative-extension-service-booklets-connect-nc-state-a-soap-opera-and-dc-comics
 

oh wow. I never knew about that. That’s so cool

Did they make those books for all the soaps at that time?

I know that I have seen two books based on All My Children and at least one based on One Life to Live.   It seems as though I heard that was a book based on Search for Tomorrow, but I am not sure.

29 minutes ago, danfling said:

I know that I have seen two books based on All My Children and at least one based on One Life to Live.   It seems as though I heard that was a book based on Search for Tomorrow, but I am not sure.

There are more Soap Opera Books out there based on AMC!

yes there is a book out there of Search of Tomorrow 

https://www.amazon.com/Search-Tomorrow-Faith-Baldwin/dp/B000CBKVO2
 

i own that myself. I’m a collector. I try to hunt down every book/magazine and soap opera stuff I can find and afford. I bid on that Edge book on eBay but they are already at 103 Dollr.. Like wth? 🤣