June 2-6, 2008

[coffeebean]

June 12, 2008

Fringe Ratings Report: ABC Daytime Programming

Week of June 2, 2008

BC Clinches its Fourth Consecutive Victory as Daytime's No. 1 Network in Women 18-49, Beating NBC and CBS by Sizeable Double-Digit Percentages

In Women 18-34, ABC is Home to Daytime's Top 3 Programs, with "General Hospital," "One Life to Live" and "The View" Stacking at No. 1

For the Second Straight Week, One Life to Live" is Daytime's No. 2 Program in Women 18-49, Topping Time Period Rival CBS' "As the World Turns" by a Solid 35%

"The View" Places Among Daytime's Top 5 Programs for the 22nd Straight Week in Total Viewers, and Also Notches Top 5 Ranks in Key Women, Including No. 1 Rank in Women 18-34

In Women 18-49, ABC Delivers 4 of the Top 5 Daytime Programs for the Second Straight Week, with its Streak of Owning 3 of the Top 5 at 9 Weeks Running in the Key Demo

"General Hospital" Overshadows Time Period Competitor CBS' "Guiding Light" by a Hefty 148% in Women 18-34, by 62% in Women 18-49 and by 21% in Total Viewers

ABC Daytime

* ABC clinched its fourth consecutive victory as Daytime's No. 1 network in Women 18-49 (1.4 rating/909,000), defeating key competitors NBC and CBS by a sizeable 17% (vs. 1.2 rating apiece).

* In Women 18-34, ABC was home to Daytime's Top 3 programs with "General Hospital," "One Life to Live" and "The View" stacked at No. 1 with 1.0 ratings apiece.

* For the second straight week, "One Life to Live" was Daytime's No. 2-ranked program in Women 18-49 (1.5 rating/966,000), surpassing time period rival CBS' "As the World Turns" by a sizeable 36% (1.1 rating/715,000).

* "The View" extended its streak as a Top 5 player in Daytime to 22 weeks running in Total Viewers (No. 4 - 3.39 million), and scored Top 5 ranks in Women 18-34 (No. 1T - 1.0 rating/320,000) and Women 18-49 (No. 4T, 1.3 rating/831,000).

* In Women 18-49, all ABC programs ranked among Daytime's Top 5, marking the second straight week the network has owned 4 the Top 5, and the 9th straight week the net has owned at least 3 of the Top 5: "General Hospital" (No. 2T, 1.5 rating/1.01 million), "One Life to Live" (No. 2T, 1.5 rating/966,000), "All My Children" (No. 4T, 1.3 rating/832,000) and "The View" (No. 4T, 1.3 rating/831,000).

* In Women 18-34, ABC delivered Daytime's Top 3 programs, marking the 9th consecutive week the network has placed 3 among the Top 5: "General Hospital" (No. 1T, 1.0 rating/349,000), "One Life to Live" (No. 1T, 1.0 rating/337,000) and "The View" (No. 1T, 1.0 rating/320,000).

* Continuing its dominance of Daytime's 3 o'clock hour, "General Hospital" overshadowed time period competitor CBS' "Guiding Light" by a robust 148% in Women 18-34 (349,000 vs. 141,000), by 61% in Women 18-49 (1.01 million vs. 627,000) and by 32% in Total Viewers (2.93 million vs. 2.22 million).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of June 2, 2008:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.51 million No. 1 ABC 1.4/909,000

No. 2 ABC 2.97 million No. 1 NBC 1.2/781,000

No. 3 NBC 2.40 million No. 3 CBS 1.2/776,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.7/1.10 million

General Hospital ABC 1.5/1.01 million

One Life to Live ABC 1.5/966,000

Bold and the Beautiful CBS 1.3/845,000

All My Children ABC 1.3/832,000

The View ABC 1.3/831,000

[Chris B]

Bree Williamson in the immediate aftermath was just laughable, but that could be how she was scripted, with nonstop hysterical crying the entire episode. John Brotherton has always been a bad actor that people simply elevated because his character is so entertaining. The only person who has seriously entertained me is Robin Strasser. Those scenes with Langston a couple days ago were flawless.

To clarify, when I said the writing was bad, I meant how the episodes were structured, the forgettable dialogue and mediocre subplots. This could've been their Emmy submission, but they failed overall. They seemed to have wanted something grand and the way it was promoted sounded better than what I actually saw. Nash through the skylight onto Rex and Gigi? Classic soap moment, right? Wrong. Forgettable.

[SOAPSFOREVER]

Week of 6/2-6/6:

Households: AMC/OLTL/GH RISE; DAYS/Y&R/B&B SLIP; ATWT/GL -- NO CHANGE

Y&R 3.5 12 (-1)

B&B 2.6 9 (-1)

GH 2.3 7 (+1)

AMC 2.2 7 (+1)

OLTL 2.2 7 (+1)

ATWT 1.9 6 (same)

DAYS 1.8 6 (-2)

GL 1.5 5 (same)

These are the HHs. No time to post the rest. TOUPS will do that soon, I'm sure.

[dtchicago]

Ugh! It doesnt look like there is going to be much change among HH based on these ratings

[RoseVioletDaisy]

If GL really got a 1.5 in HH, they didn't stay the same but went down .1 to a new all-time low. They got 1.6 last week and that was a new all-time low.

[DaysFanatic777]

Wow..good for OLTL. I agree it's not flawless, and I have never watched regularly. However, I've watched this week and it's better than anything else, with B&B in a second place for me. The rest of daytime...ho hum. Sad to see Days finally lose it's February bump, but I saw it coming. Good News....Corday will blame Higley and we may have a new writer by November...We'll see.

[SOAPSFOREVER]

SORRY! I typed it incorrectly. GL stayed the same at 1.6 with a 5 share! My apologies!

[Soapsuds]

If these are the ratings..thats a new low for GL. They were at a 1.6 last week.

[MoTheGreat]

I guess the Best Of the 80s are doing it for OLTL.

I think once B&B get away from Katie death bed & keep her away from Nick their ratings can spike a little.

[SOAPSFOREVER]

These are the ratings, but I typed GL's incorrectly. GL pulled a 1.6 and 5 share, same as the prvious week. My apologies!

[Ann_SS]

Poor B&B. Y&R's terribleness is the real problem here.

[Chris B]

B&B isn't doing itself any favors with this painfully dull Nick/Katie romance being the only storyline featured at the moment. Bring back the trashiness of Rick and Taylor with nuStephanie Brooke gasping in horror.

[Soapsuds]

Let's see Goutman...ummmmm

Luke and Noah are no longer a draw to the show.

Liberty/Juicy Janet(what an awful name)/Brad/Katie isnt working or drawing anyone new. That frankly nobody cares a [!@#$%^&*] about.

Paul/Meg/Cole/Mike/Sofie isnt working. It a pathetick [!@#$%^&*] storyline. That frankly nobody cares about.

Hmmm..no wonder ATWT numbers are in the [!@#$%^&*]!!!

I guess it's time for Corday to come up with a new plan to save Days??

GL....truly deserved numbers...the show sucks balls.

[LoyaltoAMC]

Looks like Y&R has found a new home in the mid-3s. Will be interesting to see if any of the dailies came close to touching the 3.0 mark. I'm shocked that the AMC momentum has continued. Pretty ironic, considering this is B&E's swan song. What's going on at Days? Haven't watched in a while. Poor P&G shows. ATWT always finds a way of bringing itself up, but GL is seriously just a lost cause.

[Soapsuds]

B&B isn't doing itself any favors with this painfully dull Nick/Katie romance being the only storyline featured at the moment. Bring back the trashiness of Rick and Taylor with nuStephanie Brooke gasping in horror.

B&B is boring as [!@#$%^&*]!! The whole CBS lineup needs a major overhaul.