In a better world, I generally prefer hour-long shows too, as I love the big-canvas soaps (like Curlee’s GL) that networks can no longer afford. (GH is managing their larger cast relatively decently right now, but they’ve leaned down a bit.)
I do wonder if Y&R would be better served creatively as a half-hour nowadays, as certainly the current content—which they’ve shown no interest in adjusting, despite wide dissatisfaction from viewers—doesn’t justify a full hour. But it could end up like its sister soap B&B, which hasn’t made good use of its trim runtime in years, as you say. (A 30-minute slot these days also has many more ads than the soaps we had years ago.)
I’m genuinely curious whether or not scaling down could ever be a viable option. Is it just easier to cancel something outright? At least in this country, aside from AW going back from 90 to 60 minutes in 1980 or a show completely rebooting years later (like the online AMC), you just don’t hear of it happening much.
I know some set-in-their-ways fans would balk, but if offered the choice of a shorter, 30-minute show vs. no show at all, I feel like people would grudgingly come around. I know some posters have envisioned, instead of launching potentially expensive new programming, padding out the gaps with classic soap episodes, but that could be problematic for several reasons (one being that it’ll make it clear to viewers how inferior the current, shallow, low-budget shows are compared to soaps of yore). Plus, I’m not sure how ad sales-friendly it is.