ARTICLE: ‘Beyond the Gates’ Holds Steady While ‘General Hospital’ Improves In Key Demos & ‘The Price is Right’ Hits Season High

[Errol]

While “The Young and the Restless” and “The Bold and the Beautiful” came down some from their recent season high performances in the key sales demographics, week two of “Beyond the Gates” saw an impressive hold among both Women 18-49 and Women 25-54 during the week of March 3-7, 2025, newly released Nielsen data shows.

The soap opera held steady with its premiere week performance, down a mere -0.01 among Women 18-49 (0.24 rating vs. 0.25 rating) and flat week-to-week among Women 25-54 (0.39 rating), proving viewers liked what they saw in week one. 

The Monday episode (March 3, 2025) topped the series premiere (February 24, 2025) among Women 25-54 rating (0.46 rating vs. 0.44 rating), demonstrating that cliffhanger Friday is a thing when it comes to generating continued viewer interest week-to-week. That said, the episodes were virtually on par among Women 18-49 (0.26 rating on 03/03/25 vs 0.30 rating on 02/24/25, both rounded to 0.3). 

Compared to the year ago performance of “The Talk,” “Beyond the Gates” continues to be a marked improvement for CBS, up +0.06 among Women 18-49 (0.24 rating vs. 0.18 rating) and up +0.12 among Women 25-54 (0.39 rating vs. 0.27 rating).

“Beyond the Gates” is the first new daytime drama to debut on a broadcast television network in more than 25 years and goes head-to-head with “General Hospital” in most markets, where it continues to outperform its competition in the key demographics, including Women 18-49, Women 25-54 and Adults 25-54.

Speaking of “General Hospital,” the soap opera managed to see week-to-week increases, up +0.02 among Women 18-49 (0.21 rating vs. 0.19 rating) and up +0.05 among Women 25-54 (0.33 rating vs. 0.28 rating). That said, the show was one of few to see year-to-year declines, dropping the most among Women 18-49 (down -0.05) and Women 25-54 (down -0.09), likely due to the big gains the show demonstrated during the comparable week last year when fan favorite Steve Burton reprised his iconic role as Jason Morgan.

Burton’s return helped the show to a seven-week high during the week of March 4-8, 2024, which was its fourth-best performance of the 2023-2024 season among Total Viewers (2.168 million) while tying its then season high among Women 18-49 (0.26 rating).

Elsewhere, “The View” managed to attract its second-best performance of the season among Women 18-49 (0.27 rating) and Women 25-54 (0.40 rating), while the second half-hour of “The Price is Right” hit a new season high among Women 18-49 (0.45 rating) and tied its season high among Women 25-5 (0.63 rating).

“The Young and the Restless” was on par with its year ago performance among Women 18-49 (0.29 rating), but was up year-to-year among Women 25-54 (0.49 rating vs. 0.45 rating). “The Bold and the Beautiful” was also up in both demos compared to the same week last year, with its 0.27 rating among Women 18-49 (+0.02) and its 0.44 rating among Women 25-54 (+0.06).

Wrap-Up

What follows is a breakdown of how the daytime broadcast shows performed during the week of March 3-7, 2025 among Women 18-49 rating and Women 25-54 rating, including their performance during the comparable week last year.

Total Viewers and Households were not available at press time. We will update when they become available.

The year ago performance for “Beyond the Gates” is compared to “The Talk.” Ditto for “Today with Jenna & Friends,” which is compared to “TODAY with Hoda & Jenna.”

A closer look at how the daytime soaps performed, specifically their daily performance breakdown in the demos, will be posted shortly.

Week of March 3-7, 2025 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	0.45	0.39	0.40
2. The Price Is Right 1 (CBS)	0.38	0.38	0.37
3. The Young and the Restless (CBS)	0.29	0.35	0.29
4. The Bold and the Beautiful (CBS)	0.27	0.31	0.25
— The View (ABC)	0.27	0.23	0.20
6. TODAY 3rd Hour (NBC)	0.26	0.27	0.27
— Let’s Make a Deal 2 (CBS)	0.26	0.24	0.26
8. Beyond the Gates (CBS)	0.24	0.25	0.18*
— Let’s Make a Deal 1 (CBS)	0.24	0.21	0.22
10. General Hospital (ABC)	0.21	0.19	0.26
11. TODAY with Jenna & Friends (NBC)	0.18	0.21	0.22*
— GMA3: What You Need to Know (ABC)	0.18	0.15	0.15
13. NBC News Daily (NBC)	0.15	0.14	0.14
Source: Nielsen (Live+Same Day) – March 3-7, 2025

Women 25-54 Rating

Rank / Show / Network	This Week	This Week	2024
1. The Price Is Right 2 (CBS)	0.63	0.55	0.58
2. The Price Is Right 1 (CBS)	0.53	0.54	0.53
3. The Young and the Restless (CBS)	0.49	0.52	0.45
4. The Bold and the Beautiful (CBS)	0.44	0.47	0.38
5. TODAY 3rd Hour (NBC)	0.41	0.43	0.44
6. The View (ABC)	0.40	0.34	0.33
7. Beyond the Gates (CBS)	0.39	0.39	0.27*
8. Let’s Make a Deal 2 (CBS)	0.37	0.38	0.38
9. Let’s Make a Deal 1 (CBS)	0.33	0.35	0.33
— General Hospital (ABC)	0.33	0.28	0.42
11. TODAY with Jenna & Friends (NBC)	0.30	0.34	0.33*
12. GMA3: What You Need to Know (ABC)	0.26	0.21	0.23
13. NBC News Daily (NBC)	0.23	0.24	0.21
Source: Nielsen (Live+Same Day) – March 3-7, 2025

Households

Pending

Women 25-54 Rating

Pending

The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen.

Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

LEGEND

P = Premiere	R = Repeat	S = SpecialR = Repeat
NR = Not Rated / Not Ranked	N/A = Not Available	* denotes further information

Summary (Preemptions/Schedule Changes)*

• There were no preemptions, interruptions or schedule changes reported by Nielsen during the week of March 3-7, 2025.

Note: The post ‘Beyond the Gates’ Holds Steady While ‘General Hospital’ Improves In Key Demos & ‘The Price is Right’ Hits Season High appeared first on the Soap Opera Network website.

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[Maxim]

Brava BTG 

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[Soapsuds]

Bold dropped last week in viewers and households. This week they dropped in demographics.

 

Luna Is My Daughter was in full force story-wise.

 

Viewers are tuning out.

 

Glad for Beyond the Gates and their continued success in demographics.

 

I didn't think General Hospital was that great to see increases in demographics.

Thank you for the ratings, Errol. Much appreciated!

[dragonflies]

You're right Ron! This story is a$$ and so so bad. I predict they'll keep going down 

[Soapsuds]

Love your avatar!!

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[DemetriKane]

Good news!

[skiman12082004]

Yay!!!

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Let's go BTG!!!

[Vee]

GH should be worried, IMO.

[Melroser]

So glad BTG sustained itself into week 2!! I hope it's a good sign of things to come. 

Let's bring back Friday cliffhangers!! Miss them.