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April 10-14, 2006


Toups

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Ratings for the week April 10-14, 2006

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,300,000 (+19,000/+216,000)

2. B&B 3,932,000 (-50,000/+226,000)

3. GH 3,460,000 (-46,000/-29,000)

4. AMC 3,275,000 (+181,000/-101,000)

5. OLTL 3,131,000 (-71,000/-19,000)

6. ATWT 3,115,000 (-74,000/-221,000)

7. DAYS 3.086,000 (-159,000/+38,000)

8. GL 2,736,000 (+36,000/-84,000)

9. PSNS 2,055,000 (+29,000/-245,000)

HH

1. Y&R 4.1/15 (same/+.1)

2. B&B 3.1/11 (+.1/+.1)

3. GH 2.8/9 (same/-.1)

4. AMC 2.7/9 (+.2/same)

5. OLTL 2.6/9 (+.1/same)

6. DAYS 2.5/8 (-.1/+.1)

7. ATWT 2.4/8 (-.1/-.3) <----- new low rating

8. GL 2.1/7 (same/-.2) <------ ties low rating

9. PSNS 1.6/5 (same/-.1)

Women 18-49 Viewers

1. Y&R 1,404,000 (-25,000/+120,000)

2. GH 1,230,000 (-73,000/-183,000)

3. DAYS 1,203,000 (-62,000/+102,000)

4. AMC 1,128,000 (-78,000/-205,000)

5. OLTL 1,077,000 (-129,000/-223,000)

6. B&B 1,018,000 (-3,000/-26,000)

7. PSNS 970,000 (+32,000/+61,000)

8. ATWT 853,000 (-14,000/-32,000)

9. GL 832,000 (+67,000/+3,000)

Women 18-49 Rating

1. Y&R 2.1/14 (-.1/+.1)

2. GH 1.9/12 (-.1/-.3)

3. DAYS 1.8/12 (-.1/+.1)

4. AMC 1.7/11 (-.1/-.3)

5. OLTL 1.6/11 (-.2/-.4)

5. B&B 1.6/10 (same/same)

7. PSNS 1.5/10 (+.1/+.1)

8. ATWT 1.3/9 (same/same)

8. GL 1.3/8 (+.1/same)

Girls 12-17 Viewers

1. DAYS 59,000 (+23,000/+11,000)

1. AMC 59,000 (+26,000/+5,000)

3. GH 54,000 (+3,000/-11,000)

4. OLTL 46,000 (+2,000/-1,000)

4. PSNS 46,000 (+10,000/-6,000)

6. ATWT 20,000 (+14,000/+18,000)

6. Y&R 20,000 (+8,000/-26,000)

8. B&B 12,000 (-4,000/-7,000)

9. GL 7,000 (+3,000/-10,000)

Women 18-34 Rating

1. DAYS 2.0/14 (same/+.1)

2. PSNS 1.6/11 (same/-.1)

3. Y&R 1.5/11 (-.2/+.3)

4. GH 1.3/9 (-.1/-.2)

5. AMC 1.2/8 (-.1/-.1)

6. B&B 1.1/7 (same/same)

7. ATWT 1.0/7 (same/same)

7. OLTL 1.0/7 (-.2/-.3)

7. GL 1.0/6 (+.1/+.1)

Men 18+ Viewers

1. Y&R 1,236,000 (-9,000/+104,000)

2. B&B 888,000 (-44,000/+122,000)

3. ATWT 654,000 (-39,000/+20,000)

4. AMC 591,000 (-49,000/-56,000)

5. GL 576,000 (-8,000/+82,000)

6. GH 553,000 (-10,000/-10,000)

7. DAYS 513,000 (-154,000/-106,000)

8. OLTL 510,000 (-1,000/7,000)

9. PSNS 321,000 (-54,000/-202,000)

----------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.7/3,330,000

Tuesday: 2.8/3,443,000

Wednesday: 2.5/2,987,000

Thursday: 2.6/3,043,000

Friday: 2.8/3,573,000

ATWT

Monday: 2.5/3,235,000

Tuesday: 2.3/3,010,000

Wednesday: 2.4/3,073,000

Thursday: 2.3/2,920,000

Friday: 2.5/3,338,000

B&B

Monday: 3.2/4,139,000

Tuesday: 2.9/3,696,000

Wednesday: 3.0/3,936,000

Thursday: 3.0/3,709,000

Friday: 3.2/4,178,000

DAYS

Monday: 2.6/3,207,000

Tuesday: 2.5/3,257,000

Wednesday: 2.4/3,012,000

Thursday: 2.3/2,889,000

Friday: 2.4/3,066,000

GH

Monday: 2.9/3,522,000

Tuesday: 2.9/3,499,000

Wednesday: 2.8/3,430,000

Thursday: 2.7/3,291,000

Friday: 2.8/3,557,000

GL

Monday: 2.2/2,822,000

Tuesday: 2.1/2,628,000

Wednesday: 2.2/2,865,000

Thursday: 1.9/2,450,000

Friday: 2.2/2,917,000

OLTL

Monday: 2.7/3,266,000

Tuesday: 2.6/3,073,000

Wednesday: 2.5/2,920,000

Thursday: 2.4/2,957,000

Friday: 2.7/3,439,000

PSNS

Monday: 1.6/2,028,000

Tuesday: 1.5/1,982,000

Wednesday: 1.6/2,139,000

Thursday: 1.5/1,922,000

Friday: 1.6/2,206,000

Y&R

Monday: 4.1/5,330,000

Tuesday: 4.0/4,979,000

Wednesday: 4.1/5,338,000

Thursday: 3.9/5,055,000

Friday: 4.5/5,800,000

---------------------------------------

For the SEASON September 19, 2005 through April 16, 2006

Total Viewers

1. Y&R 5,355,000

2. B&B 4,254,000

3. GH 3,468,000

4. ATWT 3,383,000

5. DAYS 3,307,000

6. AMC 3,205,000

7. OLTL 3,151,000

8. GL 2,889,000

9. PSNS 2,181,000

HH

1. Y&R 4.2

2. B&B 3.3

3. GH 2.8

4. ATWT 2.6

4. OLTL 2.6

4. DAYS 2.6

4. AMC 2.6

8. GL 2.3

9. PSNS 1.7

Women 18-49 Viewers

1. Y&R 1,353,000

2. GH 1,276,000

3. DAYS 1,238,000

4. OLTL 1,182,000

5. AMC 1,173,000

6. B&B 1,074,000

7. PSNS 908,000

8. ATWT 880,000

9. GL 810,000

Women 18-49 Rating

1. Y&R 2.1

2. GH 2.0

3. DAYS 1.9

4. OLTL 1.8

5. AMC 1.8

6. B&B 1.6

7. PSNS 1.4

8. ATWT 1.3

9. GL 1.2

---------------------------------------

NBC Ratings Report

NBC DAYTIME WINS THE WEEK OF APRIL 10-14

Published: April 20, 2006

AMONG WOMEN 18-49, NBC IS UP 5 PERCENT YEAR-TO-YEAR FOR THE FIRST THREE WEEKS OF THE SECOND QUARTER WHILE CBS IS UP 2 PERCENT AND ABC IS DOWN 13 PERCENT

IN THE VALUABLE WOMEN 18-34 CATEGORY, 'DAYS OF OUR LIVES' AND 'PASSIONS' ARE #1-2 FOR THE WEEK AND THE SEASON

BURBANK, Calif. -- April 20, 2006 -- NBC Daytime won the week of April 10-14 in the key demographic of women 18-49, extending a second-quarter hot streak that's seen the network increase its women 18-49 audience by 5 percent over the opening three weeks of last year's second quarter, while CBS is up 2 percent and ABC is down 13 percent.

NBC Daytime also won last week among women 18-34, marking the network's 326th consecutive week leading this valuable demographic.

For the first three weeks of the second quarter, NBC is averaging 1.066 million women 18-49 viewers, up from 1.017 million for the same period last year, while CBS' 999,000 women 18-49 is up from last year's 977,000 and ABC's 1.090 million is down from last year's 1.249 million.

For the week of April 10-14, "Days of our Lives" (1.8 rating, 12 share among women 18-49, 2.0/14 among women 18-34) ranked #3 among women 18-49 and #1 among women 18-34. This marks the 550th time in 557 weeks that "Days" has led in the women 18-34 category (including ties).

For the week, "Passions" (1.5/10 among women 18-49, 1.6/11 among women 18-34) was #7 in the women 18-49 race and was #2 in the women 18-34 category.

Season to date, NBC is #2 among women 18-49 and #1 among women 18-34. "Days" is #3 in the season's women 18-49 race and #1 among women 18-34. For the season, "Passions" is tied for #7 in the women 18-49 category and is #2 among women 18-34.

According to in-home viewing figures from Nielsen Media Research for the week of April 10-14, averages among women 18-49 were: NBC a 1.7 rating, 11 share; ABC, 1.6/11; CBS, 1.5/10. Women 18-34 averages for the week were: NBC, 1.8/12; ABC, 1.2/8; CBS, 1.1/8. In total viewers, averages for the week were: CBS, 4.0 million; ABC, 3.2 million; NBC, 2.6 million.

For the season, averages among women 18-49 are: ABC, 1.7/11; NBC, 1.6/10; CBS, 1.5/10. Women 18-34 averages for the season are: NBC, 1.8/11; ABC, 1.2/8; CBS, 1.2/8. In total viewers, averages for the season are: CBS, 4.2 million; ABC, 3.2 million; NBC, 2.7 million.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of live only results through Dec. 25 and "live plus seven day" data since then, except for the two most recent weeks, which are live plus same day.

ABC Ratings Report

Fringe Ratings Report: ABC Daytime Programming

Week of April 10-14, 2006

ABC'S DRAMA LINEUP RANKS NO. 1* FOR THE 66TH STRAIGHT WEEK, ITS LONGEST WINNING STREAK SINCE THE ONE ENDING JUNE 2000, AND REMAINS NO. 1 SEASON TO DATE AMONG WOMEN 18-49

ABC'S FULL LINEUP IS NO. 1 SEASON TO DATE AMONG WOMEN 18-49

ABC HAS THREE OF THE TOP FIVE SHOWS THIS WEEK AMONG WOMEN 18-49

ABC SHOWS GROWTH VERSUS THE PRIOR WEEK IN BOTH THE FULL AND DRAMA LINEUPS AMONG FEMALE TEENS

"THE VIEW" AND "ALL MY CHILDREN" POST THEIR BEST FEMALE TEEN NUMBERS IN 15 WEEKS

"GENERAL HOSPITAL" OUTPERFORMED ITS TIME PERIOD COMPETITOR, CBS' "GUIDING LIGHT," BY 48% AMONG WOMEN 18-49 FOR THE WEEK AND BY 61% SEASON TO DATE

"ONE LIFE TO LIVE" OUTPERFORMED ITS TIME PERIOD COMPETITOR, CBS' "AS THE WORLD TURNS," BY 26% AMONG WOMEN 18-49 FOR THE WEEK AND BY 35% SEASON TO DATE

ABC WINS THE COMMON 1-3PM LIVE TIME PERIOD (THE ONLY TWO HOURS NBC PROGRAMS) FOR THE 24TH STRAIGHT WEEK, BEATING NBC BY 3% AMONG WOMEN 18-49

Week of April 10-14, 2006

ABC's Daytime drama lineup was No. 1* for the 66th straight week among Women 18-49, ABC's longest winning streak since the one ending June 2000, with a 1.7 rating (* tied with NBC), delivering 1.1 million Women 18-49 for the week of April 10, 2006. Among Female Teens, the lineup was up 23% versus the prior week.

ABC Daytime's Full Daytime schedule was No. 2 among Women 18-49, with a 1.6 rating, delivering an average audience of 1.1 million Women 18-49. ABC outperformed CBS by 9% in actuals among Women 18-49. Among Female Teens, the lineup was up 33% versus the prior week and 6% versus last year. In the 1-3pm live time period (the only two hours NBC programs), ABC was No. 1 for the 24th straight week, with a 1.7 rating and an 11 share - delivering 1.1 million Women 18-49 and outperforming NBC by 3%.

ABC had three of the top five shows among Women 18-49:

* "The View" had a 1.3 rating, delivering an average audience of 850,000 Women 18-49. "The View" beat the combined half-hours of "The Price is Right" by 1% (3,000 W18-49 advantage in the live time period) and "Guiding Light" by 2%. Among Women 18-34, the talker was up 6% versus the prior week. Among Female Teens, it was up 89% versus the prior week and 70% versus last year, posting its best numbers in 15 weeks.

* "General Hospital" was the No. 2-ranked program, with a 1.9 rating, delivering 1.2 million Women 18-49. "General Hospital" outdelivered "Days of our Lives" by 2% and its time period rival, "Guiding Light," by 48% for the week among Women 18-49. Also, "GH" is outdelivering the drama by 61% season to date among Women 18-49 (it also beat "GL" by 50% in the live time period this week). Among Female Teens, the drama was up 6% versus the prior week.

* "All My Children" was the No. 4-ranked program, with a 1.7 rating, delivering 1.1 million Women 18-49. Among Female Teens, the drama was up 79% versus the prior week and 9% versus last year, posting its best numbers in 15 weeks.

* "One Life to Live" was the No. 5*-ranked program of the week, with a 1.6 rating (*tied with "Bold & the Beautiful"), delivering 1.1 million Women 18-49. "OLTL" outperformed time period competitors "As the World Turns" by 26% and "Passions" by 11% for the week. For the season, the drama is outperforming "As the World Turns" by 35% and "Passions" by 31% among Women 18-49 (also beat both dramas in the live time period this week by 29% and 12%, respectively). Among Female Teens, the drama was up 5% versus the prior week, posting its best numbers in one month.

Season to date, ABC Daytime's drama lineup ranks No. 1, with a 1.9 rating, delivering 1.2 million Women 18-49 - outperforming CBS by 19% and NBC by 14% in actuals. In the full lineup, ABC Daytime is No. 1, with a 1.7 rating, delivering 1.1 million Women 18-49, outperforming CBS by 15% and NBC by 6% in actuals.

Following are the Daytime drama and full Daytime ratings averages forthe week:

DAYTIME DRAMAS: TOTAL VIEWERS WOMEN 18-49

No. 1 CBS 3,750,000 No. 1 ABC 1.7

No. 2 ABC 3,290,000 NBC 1.7

No. 3 NBC 2,570,000 No. 3 CBS 1.6

FULL DAYTIME: TOTAL VIEWERS WOMEN 18-49

No. 1 CBS 4,040,000 No. 1 NBC 1.7

No. 2 ABC 3,200,000 No. 2 ABC 1.6

No. 3 NBC 2,570,000 No. 3 CBS 1.5

CBS Ratings Report

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I got these from the abc board thanks to Lskreet.

ONE LIFE TO LIVE

MONDAY 2.7

TUESDAY 2.6

WEDNESDAY 2.5

THURSDAY 2.4

FRIDAY 2.7

ALL MY CHILDREN

MONDAY 2.7

TUESDAY 2.8

WEDNESDAY 2.5

THURSDAY 2.6

FRIDAY 2.8

GENERAL HOSPITAL

MONDAY 2.9

TUESDAY 2.9

WEDNESDAY 2.8

THURSDAY 2.7

FRIDAY 2.8

DOOL

Monday 2.6

Tuesday 2.5

Wednesday 2.4

Thursday 2.3

Friday 2.4

Passions

Monday 1.6

Tuesday 1.5

Wednesday 1.6

Thursday 1.5

Friday 1.6

ATWT

Monday 2.5

Tuesday 2.3

Wednesday 2.4

Thursday 2.3

Friday 2.5

B&B

Monday 3.2

Tuesday 2.9

Wednesday 3.0

Thursday 3.0

Friday 3.2

Guiding Light

Monday 2.2

Tuesday 2.1

Wednesday 2.2

Thursday 1.9

Friday 2.2

Y&R

Monday 4.1

Tuesday 4.0

Wednesday 4.1

Thursday 3.9

Friday 4.5

Standings per Nielson

1. y/r 4.1

2. b/b 3.1

3. gh 2.8

4. amc 2.7

5. oltl 2.6

5. dool 2.5

5. atwt 2.4

8. gl 2.1

9. pass 1.6

Last week vs. This week

women 18-34

1. dool 2.0/2.0

2. pass 1.6/1.6

3. y/r 1.7/1.5

4. gh 1.4/1.3

5. amc 1.3/1.2

6. b/b 1.1/1.1

7. oltl 1.2/1.0

7. atwt1.0/1.0

7. gl .9/1.0

women 18-49

1. y/r 2.2/2.1

2. gh 2.0/1.9

3. dool 1.91.8

4. amc 1.81.7

5. oltl 1.8/1.6

5. b/b 1.6/1.6

7. pass 1.4/1.5

8. atwt 1.3/1.3

8. gl 1.21.3

women 25-54

1. y/r 2.5/2.6

2. gh 2.3/2.2

3. amc 2.1/2.0

4. oltl 2.1/1.9

4. b/b 1.9/1.9

6. dool2.0/1.8

7. atwt 1.5/1.5

8. pass 1.4/1.4

8. gl 1.3/1.4

women 50+

1. y/r 5.2/5.2

2. b/b 4.0/4.0

3. gh 3.0/3.1

4. atwt 3.1/3.0

5. oltl 2.7/2.9

6. amc 2.5/2.8

7. gl 2.6/2.6

8. dool 2.4/2.4

9. pass 1.2/1.2

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This is how it should look ranking wise, but I didn't understand the ranking last week or this week...last week we (SON) had AMC/OLTL/ATWT in three different places although they all had the same rating, this week the OLTL MB source has 3 soaps with different ranking all at 5th...is something diff. going on?

1.(1) Y&R 4.1 (SAME)

2.(2) B&B 3.1 (+.1)

3.(3) GH 2.8 (SAME)

4.(5) AMC 2.7 (+.2)

5.(5) OLTL 2.6 (+.1)

6.(4) DOOL 2.5 (-.1)

7.(5) ATWT 2.4 (-.1)

8.(8) GL 2.1 (SAME)

9.(9) PASS 1.6 (SAME)

Y&R was on steroids last Friday, lol. 4.5 (+.6), wow.

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Well these are okay but like Andy said they are not stellar ratings for any show.

Why are OLTL, Days, & ATWT listed as tied when they each have a different HH number.

I am really surprised that Days and ATWT both dropped .1 this week. Both had pretty good weeks last week. I am really surprised that ATWT has been going down each week.

If I remember correctly only B&B went up from CBS's fall last week. That makes no sense at all. I felt sure the CBS shows would rebound this week.

Another thing I am looking at on one of my shows is that OLTL keeps dropping each week in the 18-49 demo. This week they are down another .2. That is a key demo and they keep dropping in it. In the 18-34 they dropped again. I think the 1.0 there is the lowest they have ever gotten in that demo. Even though OLTL's HH rating went up the only demo so far they went up in was the 50 plus demo. That will not sit well with Frons who wants those younger viewers.

Another surprise is that I think GH is doing pretty good - really the best of the 2 ABC soaps I watch, but it took that drop a few weeks ago and has just stayed there while OLTL and AMC moved up this week. That is weird.

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That caught my eye as well. I still don't think 2.6 is much to celebrate over but now they seem to be dropping in the demos as well if I'm reading the numbers correctly. That can't be a good thing.

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DEMOGRAPHICS

WOMEN 18-49

1.(1) Y&R 2.1 (-.1)

2.(2) GH 1.9 (-.1)

3.(3) DOOL 1.8 (-.1)

4.(4) AMC 1.7 (-.1)

5.(4) OLTL 1.6 (-.2)

5.(6) B&B 1.6 (SAME)

7.(7) PASS 1.5 (+.1)

8.(8) ATWT 1.3 (SAME)

8.(9) GL 1.3 (+.1)

WOMEN 18-34

1.(1) DOOL 2.0 (SAME)

2.(3) PASS 1.6 (SAME)

3.(2) Y&R 1.5 (-.2)

4.(4) GH 1.3 (-.1)

5.(5) AMC 1.2 (-.1)

6.(7) B&B 1.1 (SAME

7.(6) OLTL 1.0 (-.2)

7.(8) ATWT 1.0 (SAME)

7.(9) GL 1.0 (+.1)

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