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CBS Daytime

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AGENCY BILLINGS: JAN. 1955-JUNE 1956:

Here are the ad buys for each soap's sponsor from Jan. 1955-Jun. 1956:

CBS SOAPS:

As the World Turns

Procter & Gamble...............403,650 (1/56-6/56) (purchase split with Love Story for 1/56-3/56)

Brighter Day

Procter & Gamble................1,911,000 (1955)

Procter & Gamble...................210,600 (1/56-6/56)

Edge of Night

Procter & Gamble...............405,600 (1/56-6/56) (purchase split with On Your Account for 1/56-3/56)

Guiding Light

Procter & Gamble..............1,872,000 (1955)

Procter & Gamble..................212, 550 (1/56-6/56)

Love of Life

American Home Products....3,510,000 (1955)

American Home Products....1,248,000 (1/56-6/56)

Portia Faces Life/Inner Flame

General Foods.......................931,500 (1955)

Road of Life

Procter & Gamble..................760,500 (1955)

Search for Tomorrow

Procter & Gamble...................NOT LISTED (1955)

Procter & Gamble..................218,400 (1/56-6/56)

Secret Storm

American Home Products....1,474,410 (1955)

American Home Products....1,228,500 (1/56-6/56)

Valiant Lady

Toni Co...............................495,656 (1955)

Toni Co...............................191,100 (1/56-6/56)

General Mills......................1,056,400 (1955)

General Mills.......................453,375 (1/56-6/56)

Wesson Oil.........................218,958 (1955)

Wesson Oil........................293,332 (1/56-6/56)

Scott Paper...........................34,359 (1955)

Scott Paper........................224,094 (1/56-6/56)

Standard Brands.....................39,624 (1/56-6/56) 

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