ARTICLE: ‘NBC News Daily’ Crashes in Broadcast Debut

[Errol]

The week of September 12-16, 2022 marked the final week of the 2021-2022 television season and the series debut of “NBC News Daily,” which replaced “Days of our Lives” on NBC.

In its first week on the air, “NBC News Daily,” hosted by Kate Snow, Aaron Gilchrist, Morgan Redford and Vicky Nguyen, averaged just 935,000 viewers, placing it last among Total Viewers and last in both Women 18-49 (tie) and Women 25-54 rating. Compared to the week ago and year ago performance of “Days of our Lives,” “NBC News Daily” was down -744,000 and -762,000 viewers, respectively. In the key sales demos, the news program was also down week to week and year to year compared to the performance of the daytime drama series (see list below).

• Week to Week: 0.2 vs 0.2 in Women 18-49 rating; 0.2 vs 0.4 in Women 25-54 rating (Unrounded: 0.16 vs 0.24 in W18-49; 0.24 vs 0.37 in W 25-54) 
• Year to Year: 0.2 vs 0.3 in Women 18-49 rating; 0.2 vs 0.4 in Women 25-54 rating (Unrounded: 0.16 vs 0.25 in W18-49; 0.24 vs 0.38 in W25-54)

“NBC News Daily” utilizes the power of NBC News by providing viewers with the latest happenings in national and international news, concentrating on consumers, health, and personal finance reporting intertwined with up-to-the-minute local news coverage. The series debuted on Monday, September 12, 2022, replacing “Days of our Lives” on NBC stations following the daytime drama series’ move to streaming service Peacock. Episodes of “NBC News Daily” are also available on NBC News Now, the network’s free streaming news service and digital channel.

CBS’ “The Talk” (1.354 million) returned for its 13th season and was the only daytime broadcast series to see an increase over its year ago performance among Total Viewers, up +18,000 viewers. Despite the slight uptick in viewers, this is a bad start for “The Talk,” which has been shedding viewers since just before the launch of season 11.

Two weeks into its 26th season, “The View” (2.095 million) remains the most-watched daytime talk show but is down compared to the first two weeks of Season 25 (2.153 million vs 2.344 million). Only time will tell if the additions of Ana Navarro and Alyssa Farrah Griffin will be the secret sauce to another successful season for the veteran talk show.

“The Bold and the Beautiful” (2.835 million) had the most significant week to week gain among Total Viewers, up +100,000 viewers, followed by the second half-hour of “The Price is Right” (4.201 million), which was up +76,000 viewers compared to one week earlier, and “GMA3: What You Need to Know” (1.518 million).

What follows is a breakdown of how the daytime broadcast shows performed during the week of September 12-16, 2022 in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including a look at their comparable performance in 2021 and 2020, respectively. A closer look at the daytime soaps, including their daily performance in the demos, will be posted on Thursday. *NBC News Daily week ago, year ago and 2020 figures are compared to the performance of “Days of our Lives.”

Week Of September 12-16, 2022 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	Last Year	2020
1. The Price is Right 2 (CBS) – R	0.4	0.4	0.5	0.5
1. The Price is Right 1 (CBS) – R	0.4	0.4	0.4	0.5
3. The Young and the Restless (CBS)	0.3	0.4	0.4	0.4
3. The Bold and the Beautiful (CBS)	0.3	0.3	0.3	0.4
3. TODAY 3rd Hour (NBC)	0.3	0.4	0.4	0.4
3. General Hospital (ABC)	0.3	0.3	0.3	0.4
3. The View (ABC)	0.3	0.3	0.3	0.4
3. Let’s Make a Deal 2 (CBS) – R	0.3	0.3	0.3	0.4
3. Let’s Make a Deal 1 (CBS) – R	0.3	0.3	0.3	0.3
3. TODAY with Hoda & Jenna (NBC)	0.3	0.2	0.3	0.3
11. GMA3: What You Need to Know (ABC)	0.2	0.2	0.2	0.3
11. The Talk (CBS)	0.2	0.2	0.2	NR*
11. NBC News Daily (NBC) – P	0.2	0.2	0.3	0.3

Source: Nielsen

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	Last Year	2020
1. The Price is Right 2 (CBS) – R	0.6	0.7	0.7	0.9
1. The Young and the Restless (CBS)	0.6	0.6	0.6	0.6
1. The Bold and the Beautiful (CBS)	0.6	0.6	0.6	0.6
1. TODAY 3rd Hour (NBC)	0.6	0.6	0.5	0.7
5. The Price is Right 1 (CBS) – R	0.5	0.6	0.6	0.8
5. General Hospital (ABC)	0.5	0.5	0.6	0.6
5. The View (ABC)	0.5	0.4	0.4	0.6
8. Let’s Make a Deal 2 (CBS) – R	0.4	0.4	0.5	0.6
8. TODAY with Hoda & Jenna (NBC)	0.4	0.4	0.4	0.5
8. Let’s Make a Deal 1 (CBS) – R	0.4	0.4	0.4	0.5
11. GMA3: What You Need to Know (ABC)	0.3	0.3	0.3	0.4
11. The Talk (CBS)	0.3	0.3	0.3	NR*
13. NBC News Daily (NBC) – P	0.2	0.4	0.4	0.5

Source: Nielsen

Households

Rank / Show / Network	This Week	Last Week	Last Year	2020
1. The Price is Right 2 (CBS) – R	2.7	2.7	2.8	3.2
2. The Price is Right 1 (CBS) – R	2.3	2.3	2.6	2.8
3. The Young and the Restless (CBS)	2.2	2.2	2.4	2.1
4. The Bold and the Beautiful (CBS)	1.9	1.9	2.0	1.9
5. Let’s Make a Deal 2 (CBS) – R	1.7	1.7	1.8	2.1
6. The View (ABC)	1.5	1.6	1.6	2.0
6. Let’s Make a Deal 1 (CBS) – R	1.5	1.5	1.6	1.8
8. General Hospital (ABC)	1.4	1.4	1.6	1.4
8 TODAY 3rd Hour (NBC)	1.4	1.4	1.4	1.6
10. GMA3: What You Need to Know (ABC)	1.0	1.0	1.1	1.1
10. TODAY with Hoda & Jenna (NBC)	1.0	1.0	1.1	1.1
12. The Talk (CBS)	0.9	0.8	0.9
13. NBC News Daily (NBC) – P	0.7	1.1	1.2	1.2

Source: Nielsen

Total Viewers

Rank / Show / Network	This Week	Last Week	Last Year	2020
1. The Price is Right 2 (CBS) – R	4,201,000	4,125,000	4,403,000	4,739,000
2. The Price is Right 1 (CBS) – R	3,618,000	3,609,000	3,910,000	4,216,000
3. The Young and the Restless (CBS)	3,228,000	3,242,000	3,463,000	2,979,000
4. The Bold and the Beautiful (CBS)	2,835,000	2,735,000	2,941,000	2,621,000
5. Let’s Make a Deal 2 (CBS) – R	2,582,000	2,534,000	2,788,000	3,135,000
6. Let’s Make a Deal 1 (CBS) – R	2,239,000	2,223,000	2,403,000	2,694,000
7. The View (ABC)	2,095,000	2,211,000	2,284,000	2,738,000
8. General Hospital (ABC)	2,013,000	2,050,000	2,389,000	2,027,000
9. TODAY 3rd Hour (NBC)	1,998,000	2,055,000	2,066,000	2,171,000
10. GMA3: What You Need to Know (ABC)	1,518,000	1,424,000	1,568,000	1,568,000
11. TODAY with Hoda & Jenna (NBC)	1,500,000	1,509,000	1,535,000	1,559,000
12. The Talk (CBS)	1,354,000	1,229,000	1,336,000	NR*
13. NBC News Daily (NBC) – P	935,000	1,679,000	1,697,000	1,753,000

Source: Nielsen

Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.

*Notable Preemptions/Schedule Changes

• “Let’s Make a Deal” aired reruns all week.
• “NBC News Daily” premiered.
• “The Price is Right” aired reruns all week.
• “The Talk” launched its 13th season.

Note: The post ‘NBC News Daily’ Crashes in Broadcast Debut appeared first on the Soap Opera Network website.

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[Soapsuds]

Ouch!

From 1,679,000 to 935,000 total viewers and 1.1 HH to 0.7 HH

Yikes!!!

Edited September 21, 2022 by Soapsuds

[Soapsuds]

@Errol Any chance NBC reversing their decision concerning Days?

I can't believe NBC actually thought viewers wanted a fifth hour of Today. That is what it literally is.

[DRW50]

And this should have been a strong week given  the Queen's funeral. Instead they are going the same way as  the  attempt at having a GMA expansion replace GH. I  doubt they will bring DAYS back though. They are probably looking to boot it for good.

[Contessa Donatella]

I doubt that bringing DOOL back is any possibility under any circumstances.

[AbcNbc247]

Hahaha 

And people joked that Days was going to drop below a million viewers.

Maybe this’ll make the network realize that people don’t want more news (propaganda) I wonder what there going to replace this with next season 

[edgeofnik]

This pleases me to no end. Further proof that viewers made a conscious decision to watch Days. Fortunately, the show is still around.

[Planet Soap]

Agreed! Heavy on the bias!!!

Edited September 21, 2022 by ironlion

[te.]

I'm not surprised - there was a reason why DAYS was still on the air despite being its own island on NBC daytime for over a decade; there's a reason why it seemed that the affiliates were shocked by this move. I doubt DAYS will go back on air though.

[PSPCindy]

Music to my ears.

[Contessa Donatella]

Okay, so I felt like they were particularly interested in going up against GMA3, which is the same time slot as DOOL used to be & as they are now. Does this mean that they did well in that one way? Or just not embarrassed themselves?

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[Gray Bunny]

Good.

[Soapsuds]

Days writing continues to stink but the show could've been fixed! Did it deserve to be taken off the air? Yes, but put a show that a majority of people would enjoy and not another hour of news. 

From 7am to 11 am it's Today mania. I get a one hour break with an hour of jeopardy syndication. Then its back to two hours of NBC news! Just insane!!

Edited September 21, 2022 by Soapsuds

[Michael]

The affiliates must be pissed.

[TEdgeofNight]

The numbers are embarrassing, yes, but this will probably still be more profitable to NBC, which is the bottom line. There was an article in one of the trades recently that detailed the advertising dollars between Days and GMA3 and GMA3 brought in millions of dollars more in advertising revenue than Days. News and talk are cheap to produce. Soaps aren't. The more soaps cut budgets, the more they suffer in quality and viewers tune out. I dislike Carlivati as much as the next guy, but he can't tell a coherent story because he can only use actors so many times per week because of guarantees.

This is the new reality. NBC already had this show on their streaming channel so why not get a 2 for 1 and broadcast it on their flagship network. No extra cost to them and in the long run, more profitable than Days. That's the bottom line. Decision makers at the networks care about profits, not ratings. News, talk and game show shows are more profitable than soaps, unfortunately. Why else would The Talk still be on!?!?!!! It is a sad reality.