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March 6-10, 2006


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Ratings for the week March 6-10, 2006

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,182,000 (-219,000/-102,000)

2. B&B 4,108,000 (-156,000/+104,000)

3. GH 3,397,000 (-145,000/-470,000)

4. AMC 3,343,000 (-70,000/-370,000)

5. DAYS 3,217,000 (+47,000/+45,000)

6. OLTL 3,122,000 (-125,000/-498,000)

7. ATWT 3,078,000 (-3,000/-380,000)

8. GL 2,737,000 (-92,000/-317,000)

9. PSNS 2,033,000 (+68,000/-503,000)

HH

1. Y&R 4.1/14 (-.2/same)

2. B&B 3.2/11 (-.2/same)

3. GH 2.8/9 (-.1/-.3)

4. AMC 2.7/9 (-.1/-.3)

5. OLTL 2.6/9 (-.1/-.3)

6. DAYS 2.5/8 (same/same)

6. ATWT 2.5/8 (same/-.3) <----- ties low rating

8. GL 2.2/7 (-.1/-.2)

9. PSNS 1.6/5 (+.1/-.3)

Women 18-49 Viewers

1. Y&R 1,461,000 (+25,000/+64,000)

2. GH 1,299,000 (+12,000/-162,000)

3. AMC 1,270,000 (+31,000/-195,000)

4. OLTL 1,239,000 (+94,000/-157,000)

5. DAYS 1,165,000 (+7,000/-19,000)

6. B&B 1,123,000 (-9,000/+35,000)

7. ATWT 903,000 (+65,000/-76,000)

8. GL 805,000 (-19,000/-94,000)

9. PSNS 797,000 (-29,000/-279,000)

Women 18-49 Rating

1. Y&R 2.2/15 (same/+.1)

2. GH 2.0/12 (same/-.2)

3. AMC 1.9/12 (same/-.3)

3. OLTL 1.9/12 (+.2/-.2)

5. DAYS 1.8/11 (same/same)

6. B&B 1.7/11 (same/same)

7. ATWT 1.4/9 (+.1/-.1)

8. PSNS 1.2/7 (-.1/-.4)

8. GL 1.2/7 (-.1/-.2)

Girls 12-17 Viewers

1. PSNS 59,000 (+20,000/-16,000)

2. DAYS 58,000 (+25,000/+20,000)

3. GH 47,000 (-4,000/+7,000)

4. AMC 34,000 (-10,000/+9,000)

5. OLTL 23,000 (-15,000/-11,000)

6. GL 17,000 (same/-2,000)

7. ATWT 13,000 (+2,000/-9,000)

8. B&B 8,0000 (-22,000/-17,000)

9. Y&R 6,000 (-24,000/-54,000)

Women 18-34 Rating

1. Y&R 1.7/12 (+.1/+.4)

1. DAYS 1.7/11 (same/-.2)

3. B&B 1.4/9 (+.2/+.4)

3. AMC 1.4/9 (+.1/-.2)

3. GH 1.4/9 (same/same)

3. OLTL 1.4/9 (+.2/-.1)

7. PSNS 1.3/8 (-.1/-.8)

8. ATWT 1.2/8 (+.3/+.4)

9. GL 1.0/6 (same/same)

Men 18+ Viewers

1. Y&R 1,138,000 (-58,000/+32,000)

2. B&B 875,000 (-91,000/+56,000)

3. DAYS 673,000 (+38,000/+3,000)

4. ATWT 629,000 (+15,000/-33,000)

5. AMC 574,000 (-34,000/-101,000)

6. GL 564,000 (-15,000/+3,000)

7. GH 485,000 (-45,000/-219,000)

8. OLTL 438,000 (-97,000/-135,000)

9. PSNS 417,000 (same/-141,000)

-------------------------------------

Day-To-Day HH Ratings - HH/Total Viewers

AMC

Monday: 2.7/3,401,000

Tuesday: 2.7/3,273,000

Wednesday: 2.7/3,306,000

Thursday: 2.7/3,313,000

Friday: 2.8/3,421,000

ATWT

Monday: 2.5/3,186,000

Tuesday: 2.5/3,199,000

Wednesday: 2.6/3,170,000

Thursday: 2.5/2,977,000

Friday: 2.3/2,858,000

B&B

Monday: 3.3/4,334,000

Tuesday: 3.4/4,153,000

Wednesday: 3.3/4,276,000

Thursday: 3.1/3,981,000

Friday: 3.0/3,796,000

DAYS

Monday: 2.6/3,282,000

Tuesday: 2.4/3,164,000

Wednesday: 2.5/3,293,000

Thursday: 2.4/2,987,000

Friday: 2.7/3,358,000

GH

Monday: 2.7/3,278,000

Tuesday: 2.8/3,456,000

Wednesday: 2.8/3,490,000

Thursday: 2.9/3,454,000

Friday: 2.7/3,307,000

GL

Monday: 2.2/2,796,000

Tuesday: 2.4/2,928,000

Wednesday: 2.4/2,851,000

Thursday: 2.0/2,558,000

Friday: 2.0/2,552,000

OLTL

Monday: 2.4/2,896,000

Tuesday: 2.7/3,237,000

Wednesday: 2.6/3,216,000

Thursday: 2.7/3,162,000

Friday: 2.5/3,099,000

PSNS

Monday: 1.5/1,786,000

Tuesday: 1.5/2,078,000

Wednesday: 1.6/2,073,000

Thursday: 1.7/2,086,000

Friday: 1.7/2,140,000

Y&R

Monday: 4.3/5,551,000

Tuesday: 4.2/5,398,000

Wednesday: 4.1/5,150,000

Thursday: 3.9/5,020,000

Friday: 3.8/4,793,000

----------------------

For the SEASON September 19, 2005 through March 12, 2006

HH

1. Y&R 4.2

2. B&B 3.3

3. GH 2.8

4. ATWT 2.7

5. OLTL 2.6

5. DAYS 2.6

7. AMC 2.6

8. GL 2.3

9. PSNS 1.7

Women 18-49 Rating

1. Y&R 2.1

2. GH 2.0

3. DAYS 1.9

4. OLTL 1.8

4. AMC 1.8

6. B&B 1.7

7. PSNS 1.4

8. ATWT 1.3

9. GL 1.2

---------------------------------------

NBC Ratings Report

ABC Ratings Report

CBS Ratings Report

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Dailies courtesy of Lskreet/ABC MB

OLTL

Monday 2.4

Tuesday 2.7

Wednesday 2.6

Thursday 2.7

Friday 2.5

AMC

Monday 2.7

Tuesday 2.7

Wednesday 2.7

Thursday 2.7

Friday 2.8

GH

Monday 2.7

Tuesday 2.8

Wednesday 2.8

Thursday 2.9

Friday 2.7

DOOL

Monday 2.6

Tuesday 2.4

Wednesday 2.5

Thursday 2.4

Friday 2.7

PSSNS

Monday 1.5

Tuesday 1.5

Wednesday 1.6

Thursday 1.7

Friday 1.7

Y&R

Monday 4.3

Tuesday 4.2

Wednesday 4.1

Thursday 3.9

Friday 3.8

B&B

Monday 3.3

Tuesday 3.4

Wednesday 3.3

Thursday 3.1

Friday 3.0

ATWT

Monday 2.5

Tuesday 2.5

Wednesady 2.6

Thursday 2.5

Friday 2.3

GL

Monday 2.2

Tuesday 2.4

Wednesday 2.4

Thursday 2.0

Friday 2.0

Final rankings

1. Y&R 4.1

2. B&B 3.2

3. GH 2.8

4. AMC 2.7

5. OLTL 2.6

6. DOOL 2.5

6. ATWT 2.5

8. GL 2.2

9. PASS 1.6

Daytime Insights

NBC Daytime programs were either preempted or delayed in several local markets on Thursday, 3/9/06 and Friday, 3/10/06 for ACC and SEC basketball. Days was effected in 4 or 5 stations on each day, while Passions was impacted in 4 stations on Thursday and 10 stations on Friday.

ABC led the week in women 18-49 rating (1.8), followed by CBS (1.6) and NBC (1.5). NBC was 1st in women 18-34 (1.5), topping CBS/ABC (1.3). Note ABC was ahead in women 18-34 impressions (441,000 for ABC vs. 421,000 for CBS). ABC took the lead in women 25-54 (2.1), ahead of CBS (1.8) and NBC (1.5). Compared to the prior 24 weeks of the season, NBC was down -0.3 in women 18-34 and -0.1 in women 18-49/25-54. NBC fell to its 2nd lowest women 18-34 weekly rating in the history of people meters (lowest was a 1.4 for the week of 7/3/95). DAYS OF OUR LIVES hit its lowest women 25-54 rating in twelve weeks (when the show also posted a 1.8 in the demo). PASSIONS delivered its lowest women 18-34 rating since the week of 7/1/01 (also a 1.3) when NBC preempted Daytime programs for Wimbledon coverage on Thursday and Friday. PASSIONS also hit its lowest women 18-49/25-54 ratings since October 2005. CBS was was up +0.1 in women 18-34/18-49 and flat in women 25-54 versus the past 24 weeks. BOLD AND THE BEAUTIFUL earned its best women 18-34 rating in thirteen weeks (when it also posted a 1.4 in the demo). ABC was up +0.1 in women 18-34/18-49 and flat in women 25-54 from its 24 week averages. ALL MY CHILDREN posted its best women 18-34 rating in nine weeks. However, GENERAL HOSPITAL fell to its lowest women 25-54 rating since the week of 11/21/05 (when it also posted a 2.3 in the demo). In women 18-49, DAYS OF OUR LIVES (1.8) ranked #5, down from #4 last week. PASSIONS (1.2) ranked #11 in women 18-49 (tied with GUIDING LIGHT), down from #9 last week. Among women 18-34, DAYS (1.7) was #1 (tied with YOUNG AND THE RESTLESS), ranking first in the demo for the 545th week out of 552 weeks that it aired. PASSIONS (1.3) fell to 7th place in women 18-34. This is the lowest women 18-34 ranking for PASSIONS since the week of 1/12/04, when it also ranked #7.

For the season to date, in women 18-34, NBC (1.8) is down -0.5 with ABC (1.2) down -0.3 and CBS (1.2) flat versus the comparable period last year. In women 18-49, NBC (1.6) is down -0.4, while CBS (1.5) is down -0.1 and ABC (1.8) is down -0.1. For women 25-54, NBC (1.6) and ABC (2.1) are down -0.3, with CBS (1.8) down -0.1. For 1q06 to date, in women 18-34, NBC (1.8) is down -0.5, with CBS (1.2) flat and ABC (1.3) down -0.2 versus the comparable period last year. In women 18-49, NBC (1.7) is down -0.3, while CBS (1.6) is flat and ABC (1.8) is down -0.2. For women 25-54, NBC (1.7) is down -0.2, ABC (2.2) is down -0.3, and CBS (1.9) is down -0.1.

DVR sample as of 3/12/06: 310 homes (3.8% of sample)

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Thanks!!!

I am going to spin the Y&R thing that it was all about Nick returning to Sharon and Jack/Phyllis is the why they dropped so bad is the way I am spinning it.

And Why all soaps sucked on Friday I find that interesting.

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Nice to see AMC still holding it's fourth position spot. Not to bad and not too much of a decrease. 2.7 still pretty good. OLTL dropped down to a 2.58 it should round up to a 2.6

Days still not doing too well down to a 2.52, ATWT is doing isn't doing well a 2.48 what the heck happened.

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I am not sure I buy that the preemptions is what caused OLTL and GH to go in the toilet on Friday because AMC managed to go up. Also, Days and Passions were also preempted on Friday in some areas because of the ACC tournament and they managed to go up.

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God WHAT the hell is happening to DAYS and ATWT!! Both soaps deserves WAY higher numbers!!

Sucks DAYS was interrupted those two DAYS, we should be lucky they didn't fall even further and we should be happy they STILL are holding onto #1 in 18-34, but WOW at PSNS' demos which are just AWFUL!

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Claude, I can't believe you said that. Wishing any soap ill will is not good the genre at all. Remember that OLTL is ABC's lowest rated soap and not very well liked by Frons. ABC has already expressed interest in Days. If Passions goes I feel that Days will go too. And I don't think Frons would hesitate one bit cancelling his least favorite ABC soap and bring Days on. Days overall ratings are very close to OLTL but their demos in certain key categories are much better.

There are not going to be any new soaps. And wishing cancellation on one is only hurting the whole daytime soap genre.

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