July 11-15, 2016: Pre-Emptions Sends Y&R to New Low in W18-49 Viewers

[Toups]

Ratings for the week July 11-15, 2016

 

 

Total Viewers
1. Y&R 4,431,000 (-235,000/-464,000)
2. B&B 3,602,000 (-154,000/-93,000)
3. GH 2,580,000 (-7,000/-103,000)
4. DAYS 2,092,000 (+47,000/-204,000)

Households
1. Y&R 3.26/11 (-.16/-.17)
2. B&B 2.65/9 (-.11/same)
3. GH 1.94/6 (same/-.1)
4. DAYS 1.57/5 (+.04/-.14)

Women 18-49 Viewers
1. Y&R 574,000 (-80,000/-218,000) <—— new low *
2. B&B 509,000 (-28,000/-121,000)
3. GH 456,000 (+15,000/-17,000)
4. DAYS 379,000 (+4,000/-132,000)

* Previous low: 579,000 (June 13-17, 2016)

Women 18-49 Rating
1. Y&R 0.9/7 (-.13/-.34) <—— ties low
2. B&B 0.8/6 (-.04/-.18) <—— ties low (2nd straight week)
3. GH 0.71/5 (+.02/-.03)
4. DAYS 0.59/5 (same/-.21)

Women 18-34 Viewers
1. GH 119,000 (+4,000/-14,000)
2. Y&R 114,000 (-34,000/-150,000)
3. B&B 110,000 (-40,000/-90,000)
4. DAYS 98,000 (-4,000/-84,000)

Women 18-34 Rating
1. GH 0.35 (+.01/-.01)
2. Y&R 0.34 (-.1/-.2) <—— ties low *
3. B&B 0.32 (-.12/-.1) <—— ties low *
4. DAYS 0.29 (-.01/-.14)

* Rounded to 0.3

Women 25-54 Viewers
1. Y&R 863,000 (-68,000/-275,000)
2. B&B 766,000 (-32,000/-151,000)
3. GH 607,000 (+1,000/-35,000)
4. DAYS 505,000 (+22,000/-126,000)

Women 25-54 Rating
1. Y&R 1.43 (-.11/-.44)
2. B&B 1.27 (-.05/-.24)
3. GH 1.01 (same/-.05)
4. DAYS 0.84 (+.04/-.2)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.70/3,690,000
Tuesday: 2.48/3,403,000
Wednesday: 2.67/3,584,000
Thursday: 2.71/3,643,000
Friday: 2.56/3,528,000

DAYS
Monday: 1.61/2,121,000
Tuesday: 1.43/1,922,000
Wednesday: 1.61/2,118,000
Thursday: 1.59/2,095,000
Friday: 1.60/2,162,000

GH
Monday: 2.09/2,800,000
Tuesday:
Wednesday: 1.89/2,527,000
Thursday: 1.93/2,530,000
Friday: 1.84/2,464,000

Y&R
Monday: 3.41/4,598,000
Tuesday: 3.15/4,313,000
Wednesday: 3.26/4,430,000
Thursday: 3.31/4,445,000
Friday: 3.24/4,484,000

Read more: Ratings: Pre-Emptions Sends Y&R to New Low in W18-49 Viewers http://www.soapoperanetwork.com/2016/07/ratings-3#ixzz4USXp5sNN

 

 

 

[dragonflies]

Nah it's Pratt's crappy writing. the bottom is falling out so to speak. Same thing happened when he was at AMC. It took about almost a year and then ratings/demo's went DOWN and stayed DOWN

[DramatistDreamer]

I tend to agree with @dragonflies, I used to read the spoilers quite often, now I rarely bother. I tried to watch an episode from this week on the CBS.com website (which is worse than ever and riddled with bugs) and except for one scene between Sharon and Mariah, found the rest of the episode to be a big bore and waste of my time).  It was the first episode I've watched in months and I find no reason to come back.

 

I no longer know what to say about Y&R, B&B or the daytime genre in particular. I've read that Pratt may be out soon but the window for stabilizing this show is closing and I think the days of impressive ratings are over.

[Fevuh]

^^^^^^^ what you both said;  there's zilch of anything of interest going on....no storyline interests me really.  Even things that I guess are supposed to be exciting - is fast forward material.  The cabin scenes a couple weeks ago - didn't watch those days because you know how it ends before it even started.

[Toups]

You guys aren't looking at this week's numbers objectively.  Tuesday's pre-emptions had a clear impact on the numbers.  Y&R was only 5,000 below their previous low and if Tuesday's numbers were higher, they wouldn't have hit a new low.