November 14-18, 2011

[Toups]

Ratings for the week November 14-18, 2011

[Saving ATWT]

Curious what the holidays did for soaps? My bet is that Y&R got a bump, as did B&B. Hoping the best for Days......

[Toups]

That's for the next set of ratings which will probably be out on Friday.

[Khan]

My predictions:

1. Y&R -- 2.9

2. B&B -- 2.1

3. OLTL -- 2.0

4. GH -- 1.6

5. DAYS -- 0.9

[OLTL_fan]

Ratings Report: ABC Daytime Programming -- Week of Nov. 14, 2011

ABC Sweeps Daytime Across All Key Women Demos, Ranking as the

No. 1 Network in Women 18-49 and Women 25-54 for the 5th Straight Week

“

The View,” “General Hospital” and “One Life To Live” Place Among

Daytime’s Top 3 Programs in Women 18-49 and Women 25-54

ABC Daytime

• ABC stood as Daytime’s No. 1 network in Women 18-34 (0.6 rating/202,000 – tie) and, for the 5th week running, in Women 18-49 (1.0 rating/653,000) and Women 25-54 (1.4 rating/851,000).
  
  • “The View” delivered its most-watched week in more than 9 months (3.926 million) and saw itshighest-rated week in over 6 months in both Women 18-49 (1.2 rating/790,000) and Women 25-54(1.7 rating/1.024 million) – since weeks of 2/7/11 and 5/2/11, respectively.
    
    • Growing by 10% week to week, “General Hospital” hit a 7-week high in Women 18-34 (0.5 rating/177,000) – since week of 9/26/11.
      

      • In Women 18-34, “The View” (0.7 rating/239,000 – tie) was the week’s No. 1 program in Daytime and“One Life To Live” (No. 3T – 0.6 rating/211,000) and “The Chew” (No. 5T – 0.5 rating/182,000) placed among the Top 5 Daytime programs of the week.
        

      [*]In Women 18-49, “The View” (No. 2 – 1.2 rating/790,000), “One Life To Live” (No. 3T – 1.0 rating/668,000)and “General Hospital” (No. 3T – 1.0 rating/635,000) placed among the week’s Top 3 Daytime programs.

      [*]In Women 25-54, “The View” (No. 2 – 1.7 rating/1.024 million), “General Hospital” (No. 3T -- 1.4 rating/836,000) and “One Life To Live” (No. 3T – 1.4 rating/844,000) stood among the week’s Top 3 Daytime programs.

      Following are the Daytime Lineup averages, plus Top 5 Programs Ranks –

      Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

      No. 1 CBS 3.32 million No. 1 ABC 1.0/653,000

      No. 2 ABC 2.83 million No. 2T NBC 0.9/594,000

      No. 3 NBC 2.45 million No. 2T CBS 0.9/584,000

      Top 5 Daytime Programs in Women 18-49 (rank based on rating)

      Program Net Rtg/000s

      The Restless CBS 1.4/903,000

      The Young &

      The View ABC 1.2/790,000

      One Life To Live ABC 1.0/668,000

      Bold and the Beautiful CBS 1.0/648,000

      General Hospital ABC 1.0/635,000

[JONNYSBRO]

Bad news bad news the chew just hit a series high of almost 2.4 million viewers for their thanksgiving week and series highs across the board. It's now toeing same Amc viewership on 50 percent less budget. Abc has more flow coming in. No matter what we say the bottom line always is most important.

[JaneAusten]

To be honest aside from The View and considering this was the most watched week for Nov Sweeps, those overall numbers are not impressive

[JONNYSBRO]

Here is the Chew versus AMC comparison from 2011 to 2010:

AMC (Nov. 15-19, 2010) – 2.349 million, 0.566 million in W18-49 demo

Chew (Nov. 14-18, 2011) – 2.384 million, 0.521 million in W 18-49 demo

OUCH OUCH. The Chew beat AMC's last years numbers in viewers and very close in DEMOS. The Chew isn't the disaster everyone hoped it would be unfortunately. This is on a budget of 50 percent lower.

[JaneAusten]

ABC did something very smart. They released The Chew a cooking show for the most part right into the fall and holiday "entertaining" season. And The Revolution right after the first of the year when people tend to be on weightloss kicks. I don't expect either show to do great or even last but the timing was well planned.

[TeamEric]

Sadly, I agree, they timed these programs well.

My hope is by February sweeps, these two programs are crashing and bleeding viewers badly.

[JONNYSBRO]

I dont see the Revolution doing as well as the Chew. The Chew is an easy show to watch in and out. You dont have to watch every segment and u can keep it on and just kind of watch the show in and out. Very easy to follow. The Revolution looks dull and boring and requires more viewing. I dont see it taking off that well.

[DRW50]

And constant promos on ABC.

From the episodes I watched there was nothing helpful for holidays or entertaining. I think it's just an easy program for someone to leave on in the background. Everything was so loud and they were giving out so many mixed messages. It's not that hard to match what a dying soap does. It's the same reason The Talk got around what ATWT got, even though The Talk is and was incoherent.

[Toups]

Alright, this is going to be the last week for discussion on the Chew in this thread. After that, you can go to the Chew discussion thread in the OT forum if you want to talk about their ratings.

[DaytimeFan]

Really, this isn't a good week for DAYS. The ratings are still dismal.

[marceline]

Exactly. I expect The Chew to keep climbing then level off. People are cooking now and once they're done with the Thanksgiving turkey and the Christmas ham, they'll be cooking blackeye peas for New Year's, romantic dinners for Valentine's day, corned beef/cabbage/soda bread for St. Pat's day...etc...