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Pratt's AMC memories


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Seasonal...

2000-2001: 3.377.....3.4 (-.5)

2001-2002: 3.261.....3.3 (-.1)

2002-2003: 3.025.....3.0 (-.3)

McTavish Years

2003-2004: 2.936.....2.9 (-.1) = 3.686

2004-2005: 2.837.....2.8 (-.1) = 3.526 (-160,000)

2005-2006: 2.622.....2.6 (-.2) = 3.230 (-296,000)

2006-2007: 2.410.....2.4 (-.2) = 3.059 (-171,000) Interim writers and B&E deserve most of the -.2 as McTavish had the numbers back up to 2.6-2.7, 2.8 for months with the serial killer story

B&E

2007-2008: 2.020.....2.0 (-.4) = 2.571 (-488,000)

Pratt

2008-2009: 1.928.....1.9 (-.1) = 2.540 (-031,000)

2009-2010............................ = 2.564 (+24,000)

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I guess the yearly average wasn't all that significant, but looking at it next to the erosion in the years leading up to it, any increase was positive. That's all I was saying. It by no means makes him "super-awesome", but it shows there was at least some "interest" in what he was doing (initially) Post Christmas 09 it slowly, then quite rapidly all went to hell.

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He definitely slowed down the erosion, as did McTavish from the writers before her. Good ratings doesn't always equate the best quality. And on the flip, good writing doesn't always equate the best ratings.

B&E's 500,000 viewers loss in one season is astonishing, that's on 52-week season average - it's not just picking a week here and there.

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I wish I had the energy to do that. Maybe somebody else does. Just from vague memory of the up & down slides going on at that time, I don't believe it was genre wide. B&E's go as head-writers was tedious and dark. I preferred Pratt to them because at least he'd move his destrictive shock and awe along rapidly.

McTavish was passable through mid-2005. But the babyswitch beginning in mid-2004 was a big flashing neon sign of the beginning of the end of her non-destructive period despite the awesome ratings.

McTavish like James Reilly on DAYS knew how to build for rating gains to stay for a while. They'd build to 3 weeks of stunts. It would aise the ratings high enough to keep viewers on board for maybe 3 extra months pass the stunts.

[i am that Ratings Whore]I'm going through McTavish's biggest week to week gains right now which happen to be the biggest week to week gains of the last decade for All My Children...[/i am that Ratings Whore]

Something with Cambias Murder!

1/26/04.....*5.....3.2.....10...*5) 2.0/11.....3,925,000 (+441,000)

Kendall Shoots an Obnoxious Ryan, or so we think! (Murder Game)

9/6/04.........3.....3.1.....11.....4) 2.1/13.....3) 3,879,000 (+356,000)

Bianca Gets Miranda Back!

12/27/04.....3.....3.5.....10...*1) 2.5/13.....3) 4,523,000 (+521,000/+536,000)

Something with Babyswitch!

2/7/05.......*3.....3.2.....10...*1) 2.3/14.....3) 3,958,000 (+317,000/+398,000)

Something with Babyswitch!

2/21/05.......4.....3.2.....10...*1) 2.4/14.....4) 4,041,000 (+316,000/+219,000)

Jack & Erica Get Married!

5/23/05.....*4.....2.9.....10.....4) 2.1/13.....4) 3,738,000 (+403,000/+038,000)

Drunk JR Accidentally Crushes Kendall while aiming for Babe!

5/8/06.........4.....2.8.....10.....3) 2.0/13.....3) 3,591,000 (+332,000/+102,000)

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Yeah I always thought McTavish was the queen of sweeps. More then not her sweeps stories always hit.

Dixie alive, Dixie dead, Janet's return, Ball explosion, the Baby switch, JR almost killing a Kane woman, Ryan jumping off a cliff, etc. She was a genius with those IMO.

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Well even if I hated some of the storylines there was still a need to tune in to find out what happened. Megan always had something going on during sweeps to get viewers to tune in and it all worked organically more or less and flowed in and out of the current stories. Satin Slayer not included.

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Frankly, I think Charles Pratt, Jr. was just as destructive as MMT, B&E, Dave & Donna, and probably every other HW who wasn't named "Wisner Washam" or even "Lorraine Broderick".

And of course, "Agnes Nixon." ;-)

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