May 2-6, 2011

[Toups]

Ratings for the week May 2-6, 2011

Total Viewers

1. Y&R 4,543,000 (-272,000/-525,000)

2. B&B 2,823,000 (-216,000/-286,000)

3. OLTL 2,498,000 (-46,000/+173,000)

4. GH 2,379,000 (-145,000/-279,000)

5. AMC 2,335,000 (-89,000/-103,000)

6. DAYS 2,239,000 (-160,000/-258,000)

Households

1. Y&R 3.3/11 (-.1/-.3)

2. B&B 2.0/7 (-.2/-.2) <---- ties low

3. OLTL 1.9/6 (same/+.2)

4. AMC 1.8/6 (same/-.1)

4. GH 1.8/6 (-.1/-.1)

6. DAYS 1.7/6 (-.1/-.2) <---- ties low

Women 18-49 Viewers

1. Y&R 936,000 (+10,000/-199,000)

2. GH 661,000 (-15,000/-230,000) <---- new low *

3. DAYS 651,000 (-15,000/-18,000)

4. OLTL 599,000 (-26,000/-125,000)

5. B&B 534,000 (-52,000/-64,000)

6. AMC 483,000 (-47,000/-153,000)

* Previous low: 676,000 (April 25-29, 2011)

Women 18-49 Rating

1. Y&R 1.4/10 (same/-.3)

2. DAYS 1.0/7 (same/same)

2. GH 1.0/6 (same/-.3) <---- ties low (2nd straight week)

4. OLTL 0.9/6 (same/-.2)

5. B&B 0.8/5 (-.1/-.1) <---- ties low

6. AMC 0.7/5 (-.1/-.3) <---- ties low

Girls 12-17 Viewers

1. Y&R 30,000 (-17,000/-16,000)

2. OLTL 25,000 (-6,000/-6,000)

3. DAYS 22,000 (+1,000/+16,000)

4. B&B 16,000 (-8,000/-13,000)

5. GH 13,000 (-17,000/-45,000)

6. AMC 2,000 (-13,000/-21,000)

Women 18-34 Rating

1. Y&R 0.8/6 (-.1/-.1)

2. DAYS 0.6/4 (same/-.3)

2. GH 0.6/4 (+.1/-.3)

4. OLTL 0.5/3 (-.1/-.2)

5. B&B 0.4/3 (-.1/same) <---- ties low

5. AMC 0.4/3 (same/-.3)

Men 18+ Viewers

1. Y&R 1,070,000 (-54,000/-66,000)

2. B&B 659,000 (-27,000/-4,000)

3. DAYS 519,000 (-15,000/+39,000)

4. OLTL 473,000 (-15,000/+62,000)

5. AMC 450,000 (-20,000/+15,000)

6. GH 402,000 (-46,000/-109,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.7/2,309,000

Tuesday: 1.8/2,358,000

Wednesday: 1.8/2,345,000

Thursday: 1.7/2,323,000

Friday: 1.8/2,337,000

B&B

Monday: 2.0/2,662,000

Tuesday: 2.0/2,778,000

Wednesday: 2.2/3,011,000

Thursday: 2.0/2,752,000

Friday: 2.1/2,912,000

DAYS

Monday: 1.7/2,260,000

Tuesday: 1.6/2,217,000

Wednesday: 1.8/2,386,000

Thursday: 1.5/2,039,000 (did not count; 1:11pm start time)

Friday: 1.6/2,091,000

GH

Monday: 1.9/2,389,000

Tuesday: 1.9/2,541,000

Wednesday: 1.8/2,261,000

Thursday: 1.7/2,297,000

Friday: 1.8/2,405,000

OLTL

Monday: 1.9/2,474,000

Tuesday: 1.8/2,393,000

Wednesday: 1.8/2,508,000

Thursday: 1.9/2,558,000

Friday: 1.9/2,557,000

Y&R

Monday: 3.3/4,438,000

Tuesday: 3.3/4,572,000

Wednesday: 3.5/4,930,000

Thursday: 3.1/4,237,000

Friday: 3.2/4,458,000

----------------------

For the SEASON September 20, 2010 through May 8, 2011

Households

1. Y&R 3.6

2. B&B 2.2

3. GH 2.1

4. DAYS 2.0

5. OLTL 1.9

5. AMC 1.9

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.4

3. DAYS 1.2

4. B&B 1.0

4. OLTL 1.0

6. AMC 0.9

[Kimmiemae]

Boring sweeps so far. All shows are probably losing viewers.

[JaneAusten]

Preliminary ratings for last week. Hope its ok Toups.

HH

Y&R 3.3

B&B 2.0

OLTL 1.9

GH 1.8

AMC 1.8

DOOL 1.7

I actually tuned into Y&R for a few days to see Emily's last few days. She did great, the overall story disappointing.

I am honestly not a huge Y&R lover but something is just missing from it. Heart maybe I don't know.

[DRW50]

Heart, good writing, anyone who cares about the identity of the show or anything beyond trashy stunts. Someone who will ask the actors to make more of an effort.

[Melroser]

After a break of a few months from Y&R, I have tried to watch a couple times lately and just can NOT get into it again. Too many characters I could care less about. :-(

I hope OL stays strong even though the stories for sweeps haven't been anything that spectacular. Nothing like Feb's double wedding!

[Gray Bunny]

I agree. The show just isn't the same. There just isn't a pull to hook you in and watch anymore.

[JaneAusten]

I was kind of interested in watching GF On there who while not a fave of mine, I thought might be interesting. BUt after tuning back in for

a few days I think I am going to pass for a lot of the same reasons.

[DRW50]

None of it makes any sense. Every story revolves around unlikeable, nonsensical characters, and cheap attempts to hide that they don't want to progress a story (one example being Sharon down on the farm). The story Genie Francis is in so stupid and overused that I wonder if they threw her into it because they figured it would fail any other way. They have used every one of their prize hires so badly, because they see them only as Band-Aids.

[JONNYSBRO]

So Jane, OLTL beats GH again in the ratings. I mean what is this showing everyone. I hope Rogers return sparks some bigger numbers. OLTL IMO was cancelled before its time. Honestly the show will go out with a bang, thats what makes me happy. Its not a dying bird like GL which needed to do, it isn't like ATWT where it just was hanging by a thread, its not AMC where it lost its heart but OLTL is just kicking butt till its big finale. It should go out in a huge outrageous style. OLTL going out with a bang and on top.

[JaneAusten]

Maura West, Eden Reigel, Stephen Nichols all wasted although even as an AMC lover for years I never got the appeal of ER. Tristan Rogers was the only

one I cared to watch for a while and its' only because he and Jess really clicked. And I have to say Billy Miller, I really am missing all the love and fanfare. I actually thought his stint as Richie on AMC was a heck of a lot more entertaining than his Billy Abbott is now.

[JaneAusten]

I am not going to even guess the OLTL logic but really are the ratings that great or have all the other shows surrounding it just fallen moreso. I don't watch it and I know there is a contingent of viewers who love it.

[marceline]

Does sweeps even matter now? A year from now none ABC's shows will be on the air so it doesn't matter what they get during sweeps because it doesn't affect future ad rates.

[DRW50]

ATWT made a ratings gain in the last year and with some help from competent producers and writers, probably could have gone further in the ratings and would still be on today.

OLTL being outrageous in the sicko style of recent years has destroyed most of what made the show special in the first place. I wish they could move away from that. I'd rather see a traditional finale than one last Ken doll parade or reminder that sexual abuse is fun and hot.

[MontyB]

Honestly CarlD2, I don't think people want tradition. There are few people on this board that want it, but overall, I don't think so. JMO.

[DRW50]

I think people do want tradition. OLTL was at a ratings peak when it had strong family mixed with craziness. Even JFP's era, as awful as it was, had some attempt at families. The families on the show now are beyond a joke, and the damage they have done to so many characters, all because they want a chuckle or because they think it's fun to denigrate, means there's nothing left for viewers when the constant winking and smirking and rape-is-love stuff wears off. 2009 was full of this bile and that's when the ratings really started cratering. ABC said hey, it's all because of the gays, and continued the bile, and ratings fell even more. Only recently did the ratings recover and that is fading again.