AMC and OLTL Canceled!

[ReddFoxx]

Hoover's just thinking proactively, once the soaps are gone, there is no point in them buying ad time, it'd be a waste of money to advertise on programs that would bring in even less viewers than soaps.

[Ryan Chamberlain]

Yep. Like NBC dumping Conan for Leno. After Leno was supposed to have retired. Not listening to the fans has been a problem for way too long. It's about damn time that the advertisers wised up.

[Money]

The true test will come tonight when those soap fans who threatened all but little kittens are making their grand stand with the boycotting of DWTS. If there's a significant decrease in ratings then it will be a small success to those fans.

[Y&RWorldTurner]

As someone who worked in media planning and media buying for a while, I can tell you that it is a very cutthroat business. No doubt that Hoover's competition or another brand will seize this opportunity. ABC will probably love it, as they'll probably get multiple offers from competing brands.

If Proctor & Gamble, Church & Dwight, or Pfizer start pulling their commercials, then we can talk...

[Soapsuds]

Hmmm...they dont give a damn about soaps..so they wont pull out.

[All My Shadows]

I don't watch DWTS anyway, so I guess I'm part of the boycott. Yay?

[DRW50]

I just wonder how much they will get for this compared to what they got from Hoover. These shows are produced dirt cheap and exist solely for that reason. Small demos and small ratings, with the understanding that it's worth it because of lower production costs. Won't the advertisers start saying, "Fine, since you are saving so much money, then we aren't going to pay you anywhere near as much for ad time"?

[Khan]

Agree. Like I said, I applaud advertisers pulling out for reasons that have nothing to do w/ these cancellations, but unless and until others follow Hoover's lead, I hesitate to call this a (Robin) Victory (in Europe Strasser).

Hold on. P&G doesn't not give a damn about soaps. They just didn't want to produce 'em anymore. There's a difference.

[Adam]

Me too then? Although the rest of the household here does. Oh well, we aren't a Neilson family, so it won't matter.

[Y&RWorldTurner]

When I worked in media planning/buying, I can't tell you how much glee we were filled with when a competing brand pulled their ads from a program that was deemed "controversial" or not in line with what the client supported.

It was good for the network/publication/web site too, as it meant they could now get competing offers and pick the brand they got the most for. Media is a HUGE business, and billion of dollars is poured into it each year. No matter how lucrative the time slot is or isn't, they'll always be another brand willing to jump in when one pulls out. It's a highly competitive business.

[DRW50]

I see what you mean, but this seems like a different era we're entering - these are shows that are being created for no other purpose than to save money. So I wonder if whatever advertiser replaces Hoover is going to end up gouging ABC. They aren't in a position to be choosy.

[AlexElizabeth]

NancyLeeGrahn My vacuum broke. Any suggestions?

[Adam]

Advertisers might be willing to clamour to get in there to be first at trying to make a buck off these new shows. I am sure initially anyway these two shows may very well bring in numbers equal to what the soaps were or perhaps a little more.... purely on buzz alone. Come December 1st following "The Chew"'s first sweeps period is when advertisers will really be able to gauge the importance and relative worth of ad buys on ABC Daytime.

[Ryan Chamberlain]

I tweeted her back with "Hoover! Nobody does it like them."

[Khan]

I miss SANTA BARBARA. :-(