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April 4-8, 2011


Toups

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Ratings for the week April 4-8, 2011

Total Viewers

1. Y&R 4,563,000 (-179,000/-770,000)

2. B&B 2,827,000 (-82,000/-426,000)

3. OLTL 2,630,000 (+56,000/+150,000)

4. GH 2,605,000 (-115,000/-163,000)

5. DAYS 2,363,000 (+135,000/-354,000)

6. AMC 2,303,000 (-80,000/-123,000)

Households

1. Y&R 3.3/11 (-.1/-.5)

2. B&B 2.0/7 (-.1/-.3) <---- ties low

2. GH 2.0/6 (same/same)

4. OLTL 1.9/6 (same/+.1)

5. AMC 1.7/6 (-.1/-.1) <---- ties low

5. DAYS 1.7/6 (same/-.3) <---- ties low (4th straight week)

Women 18-49 Viewers

1. Y&R 894,000 (-72,000/-315,000)

2. GH 800,000 (-13,000/-140,000)

3. OLTL 699,000 (+54,000/-16,000)

4. DAYS 614,000 (+10,000/-144,000)

5. B&B 503,000 (-106,000/-155,000) * <---- new low

6. AMC 502,000 (-2,000/-99,000)

* Previous low: 519,000 (February 21-25, 2011)

Women 18-49 Rating

1. Y&R 1.4/9 (-.1/-.4)

2. GH 1.2/8 (same/-.2)

3. OLTL 1.1/7 (+.1/same)

4. DAYS 0.9/6 (same/-.2) <---- ties low (2nd straight week)

5. B&B 0.8/5 (-.1/-.2) <---- ties low

5. AMC 0.8/5 (same/-.1)

Girls 12-17 Viewers

1. DAYS 28,000 (+8,000/+4,000)

2. OLTL 26,000 (+12,000/-7,000)

3. B&B 19,000 (+4,000/-12,000)

3. Y&R 19,000 (-3,000/-33,000)

5. GH 9,000 (-3,000/-51,000)

6. AMC 8,000 (-2,000/-16,000)

Women 18-34 Rating

1. Y&R 0.8/6 (same/-.3)

2. GH 0.7/5 (-.1/-.2)

3. OLTL 0.6/4 (same/-.1)

4. DAYS 0.5/4 (same/-.4)

4. B&B 0.5/3 (same/-.1)

6. AMC 0.3/2 (-.1/-.4) * <---- new low

* Previous low: 0.4/3 (March 28 - April 1, 2011)

Men 18+ Viewers

1. Y&R 1,101,000 (-31,000/-69,000)

2. B&B 688,000 (+56,000/+25,000)

3. DAYS 527,000 (+1,000/+23,000)

4. OLTL 480,000 (-16,000/+19,000)

5. AMC 464,000 (-29,000/+15,000)

6. GH 440,000 (-46,000/-104,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.8/2,329,000

Tuesday: 1.9/2,412,000

Wednesday: 1.7/2,254,000

Thursday: 1.7/2,199,000

Friday: 1.7/2,322,000

B&B

Monday: 2.1/2,770,000

Tuesday: 2.0/2,760,000

Wednesday: 2.1/2,938,000

Thursday: 2.1/2,973,000

Friday: 1.9/2,696,000

DAYS

Monday: 1.8/2,513,000

Tuesday: 1.8/2,510,000

Wednesday: 1.7/2,327,000

Thursday: 1.6/2,228,000

Friday: 1.6/2,236,000

GH

Monday: 2.0/2,698,000

Tuesday: 2.0/2,652,000

Wednesday: 2.0/2,665,000

Thursday: 1.9/2,547,000

Friday: 1.9/2,464,000

OLTL

Monday: 2.0/2,662,000

Tuesday: 2.0/2,794,000

Wednesday: 2.0/2,619,000

Thursday: 1.9/2,604,000

Friday: 1.8/2,470,000

Y&R

Monday: 3.3/4,463,000

Tuesday: 3.2/4,505,000

Wednesday: 3.4/4,699,000

Thursday: 3.4/4,690,000

Friday: 3.2/4,459,000

----------------------

For the SEASON September 20, 2010 through April 10, 2011

HH

1. Y&R 3.6

2. B&B 2.2

3. GH 2.1

4. DAYS 2.0

5. OLTL 1.9

5. AMC 1.9

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.4

3. DAYS 1.2

4. B&B 1.0

4. OLTL 1.0

6. AMC 0.9

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Ratings for the week April 4-8, 2011

Prediction:

1.YR 3.5/1.5

2.BB 2.2/0.9

3.GH 1.9/1.1

3.OLTL 1.9/1.0

5.AMC 1.8/0.8

5.DAYS 1.8/1.0

YR and BB will probably remain about the same/no big changes; GH will lose some steam from the Jake story; OLTL will remain the same as the Shane suicide story and Viki/Echo face-off continued; no big changes for AMC; DAYS will rebound some.

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this is a sad day for the soap world. only 3 and a half soaps left: YR, GH, DAYS and the half hour BB. After today's debacle, who is going to invest on these soaps? YR is the only soap that seems healthy enough to endure a few (4?) more years on the air. Are we ready to import foreign soaps? Maybe a cable channel is smart enough and starts showing all the UK and Australian soaps.

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this is a sad day for the soap world. only 3 and a half soaps left: YR, GH, DAYS and the half hour BB. After today's debacle, who is going to invest on these soaps? YR is the only soap that seems healthy enough to endure a few (4?) more years on the air. Are we ready to import foreign soaps? Maybe a cable channel is smart enough and starts showing all the UK and Australian soaps.

Eventually Y&R is going to exp. extreme budgets cuts. Their ratings are already falling and pretty fast. They won't be able to afford all those stunt castings and soon it's going to affect the vets. Just like the story of the other soaps. Sony and Bell need to be looking for a new HW is all I can say to at least have some hope or chance or at least for the moment stabilize the numbers. Maybe just maybe this whole thing can be a REAL wake up call to the last 4. I mean Days is good as gone for sure. OLTL was on a ratings uptick was it not? At least in demos? Surely ABC won't get the same thing out of it's new shows.

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I'm surprised Y&R has reportedly had big budget cuts in recent months considering they're still pulling in numbers that soaps like Guiding Light was getting in the late 90's/early 00's. GL was still able to produce a good-looking show until 2004.

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What can I say guys? I think I'm officially done with soaps today, I've lost confidence in the people who make decisions on these soaps' future. I know the remaining three will be gone in the coming years. I loved watching GH lately but I'm done with GH also. I might've just watched SoapNet for the final time since they've only got 8 more months to go until their done.

I still can't believe they canceled two popular soaps on the same day. Even though these shows might've not gotten the viewership they gotten in their heyday back in the 70s and 80s people still loved these shows whether they were watching them or not.

It's amazing though Univision got 9.7 million viewers with one of its telenovelas this past week and it got me thinking how American soaps have been neglected and soaps in the rest of the world are still doing just fine. Even soaps on the webs are pulling in huge numbers. I hope soaps can resurface back one day but now I'm only hoping.

Again I'm done with soaps today this is it for me I can't take it anymore.

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