Girls 12-17 Viewers

1. PSNS 167,000 (+19,000/-82,000)

2. DAYS 119,000 (-9,000/-44,000)

3. AMC 92,000 (-1,000/-5,000)

4. B&B 86,000 (+9,000/-35,000)

5. ATWT 85,000 (+23,000/-48,000)

6. GL 85,000 (+19,000/-33,000)

7. GH 85,000 (+12,000/-13,000)

8. OLTL 77,000 (+6,000/-4,000)

9. Y&R 75,000 (-4,000/-67,000)

Wow!!! I'm happiest about ATWT gaining in this category. A few months ago it was dead last in this one.

Guess Will and Gwen are bringing in the teen crowd.

That's too bad about AMC...they almost always gain this time of year.

B&B (-254,000)

GL (-322,000)

ATWT (-385,000)

DAYS (-422,000)

OLTL (-463,000)

GH (-652,000)

PSNS (-719,000)

Y&R (-787,000)

AMC (-1,161,000)

I agree with that too, Chief. But I think the fact that there really is no clear spike for the holiday weeks *HAS* to do with the fact there really wasn't a weekday off or counted as a national holiday.

College kids are out since mid-December until mid-January - at least, at my school and all of my friends' schools....so the spike would happen much earlier and last much longer than the New Year's Week if the spike was relying solely on college kids.

Your theory explains one day. We're talking a whole week. Actually, we're talking a whole month or so. Compared to last year (or every year prior), this was usually the time when shows ratings spiked for the year. As pointed out, B&B was the only show to reach a tie for it's year high ratings point (3.5...which btw, happened the first week of 2005!)

The holiday spike isn't a one week thing, but the week of Christmas or following Christmas normally brings soaps their highest numbers of the year. In 2004....(Thanksgiving week, 2004, 5 shows over a 3.0; 2nd & 3rd weeks of Dec 2004, 4 shows at 3.0 or higher; 4th week of Dec 2004, 5 shows over a 3.0, week between Xmas & New Years, 7 shows over 3.0; 1st week of 2005, 7 shows at 3.0 or better; 2nd week of Jan 2005, 6 shows at 3.0 or better; 3rd week of Jan 2005, 6 shows at 3.0 or better; 4th week of Jan 2005, 5 shows at 3.0 or better.)

And it's not just college kids (though they used to make up the biggest reason for the spike) but high school kids during their Christmas recess, people taking time off from work, and of course, good old mother nature. If there was a big east coast snow storm, numbers would usually jump up for all of tv.

In all the years I've been looking at daytime ratings, this is not a normal thing. Just like you expect snow in the winter, and heat in the summer, network executives would expect a jump in daytime viewership around the holidays, and this year, it's just not happening.

OMG I didn't even notice AMC's huge drop. oUCH!

WOW, I Just came across these numbers from 2000

New Years Week

1. YOUNG AND RESTLESS - 6.3 (+.5)

2. BOLD AND BEAUTIFUL - 5.0 (+.7)

3. GENERAL HOSPITAL - 4.3 (+.5)

3. DAYS OF OUR LIVES - 4.3 (+.4)

5. AS THE WORLD TURNS - 4.1 (+.8)

6. GUIDING LIGHT - 4.0 (+.8)

7. ALL MY CHILDREN - 3.8 (+.5)

8. ONE LIFE TO LIVE - 3.7 (+.4)

9. PASSIONS 2.9 - (+.3)

10. PORT CHARLES - 2.2 (+.2)

It would be nice to see numbers like this again

OMG I didn't even notice AMC's huge drop. oUCH!

Me either!! Eeks!

Rick, those are amazing!

WOW, I Just came across these numbers from 2000

New Years Week

1. YOUNG AND RESTLESS - 6.3 (+.5)

2. BOLD AND BEAUTIFUL - 5.0 (+.7)

3. GENERAL HOSPITAL - 4.3 (+.5)

3. DAYS OF OUR LIVES - 4.3 (+.4)

5. AS THE WORLD TURNS - 4.1 (+.8)

6. GUIDING LIGHT - 4.0 (+.8)

7. ALL MY CHILDREN - 3.8 (+.5)

8. ONE LIFE TO LIVE - 3.7 (+.4)

9. PASSIONS 2.9 - (+.3)

10. PORT CHARLES - 2.2 (+.2)

It would be nice to see numbers like this again

If only daytime could get back to that point. I am still shocked at those numbers. What I wouldn't give to see Days remain in the 3s, even if it's just a month. And PSNS one point away from a 3?! Amazing. Guess things really did go downhill once PC was no more.