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Numbers are based on Live+Same Day ratings

Ratings for the week August 31 - September 4, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 4,800,000 (-162,000/-311,000)

2. B&B 3,260,000 (+33,000/-180,000)

3. DAYS 2,712,000 (-49,000/+160,000)

4. GH 2,457,000 (+56,000/-218,000)

5. ATWT 2,398,000 (+1,000/-132,000)

6. OLTL 2,306,000 (+27,000/-165,000)

7. AMC 2,280,000 (+72,000/-230,000)

8. GL 2,098,000 (+86,000/+21,000)

HH

1. Y&R 3.5/12 (same/-.3)

2. B&B 2.4/8 (+.1/-.2)

3. DAYS 2.0/7 (-.1/same)

4. GH 1.9/6 (+.1/-.2)

5. ATWT 1.8/6 (+.1/-.2)

6. OLTL 1.7/6 (-.1/-.2) <----- new low (Previous low: 1.8/6 for August 24-28, 2009)

6. AMC 1.7/6 (same/-.2) <----- ties low (Last time: August 24-28, 2009)

8. GL 1.6/5 (+.1/+.1)

Women 18-49 Viewers

1. Y&R 989,000 (-39,000/-162,000)

2. GH 835,000 (+28,000/-75,000)

3. DAYS 772,000 (-105,000/+11,000)

4. OLTL 676,000 (-5,000/-141,000)

5. B&B 631,000 (-10,000/-89,000)

6. AMC 617,000 (+9,000/-185,000)

7. ATWT 477,000 (-46,000/-182,000)

8. GL 409,000 (-12,000/-122,000)

Women 18-49 Rating

1. Y&R 1.5/10 (-.1/-.2) <------- ties low (Last time: July 13-17, 2009)

2. GH 1.3/8 (+.1/-.1)

3. DAYS 1.2/8 (-.1/+.1)

4. OLTL 1.0/7 (same/-.2) <------ ties low (Last time: August 24-28, 2009)

4. B&B 1.0/6 (same/-.1) <------- ties low (Last time: August 24-28, 2009)

6. AMC 0.9/6 (same/-.3) <------- ties low (Last time: August 24-28, 2009)

7. ATWT 0.7/5 (-.1/-.3) <------- ties low (Last time: June 22-26, 2009)

8. GL 0.6/4 (same/-.2) <-------- ties low (Last time: August 24-28, 2009)

Girls 12-17 Viewers

1. GH 45,000 (-7,000/+24,000)

2. OLTL 33,000 (-2,000/+8,000)

3. Y&R 32,000 (-2,000/+18,000)

4. GL 31,000 (+18,000/+25,000)

5. ATWT 27,000 (+13,000/+17,000)

6. B&B 22,000 (+5,000/+11,000)

7. DAYS 19,000 (-26,000/+7,000)

8. AMC 15,000 (+2,000/-7,000)

Women 18-34 Rating

1. Y&R 1.0/7 (-.1/same)

2. DAYS 0.9/6 (same/same)

3. AMC 0.8/5 (same/same)

3. GH 0.8/5 (-.1/-.1)

3. OLTL 0.8/5 (-.1/same)

6. B&B 0.7/5 (+.1/+.1)

7. ATWT 0.6/4 (+.1/same)

8. GL 0.4/3 (same/same)

Men 18+ Viewers

1. Y&R 1,098,000 (-43,000/-216,000)

2. B&B 702,000 (+32,000/-169,000)

3. DAYS 535,000 (-30,000/+6,000)

4. ATWT 490,000 (+18,000/-46,000)

5. GL 455,000 (+33,000/+13,000)

6. AMC 447,000 (-16,000/-43,000)

7. GH 427,000 (+15,000/-22,000)

8. OLTL 405,000 (+1,000/-46,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.9/2,517,000

Tuesday: 1.7/2,169,000

Wednesday: 1.7/2,317,000

Thursday: 1.7/2,240,000

Friday: 1.6/2,158,000

ATWT

Monday: 1.8/2,385,000

Tuesday: 1.7/2,243,000

Wednesday: 1.7/2,340,000

Thursday: 1.7/2,498,000

Friday: 1.8/2,525,000

B&B

Monday: 2.6/3,400,000

Tuesday: 2.2/3,022,000

Wednesday: 2.4/3,304,000

Thursday: 2.3/3,226,000

Friday: 2.3/3,346,000

DAYS

Monday: 2,1/2,760,000

Tuesday: 2.0/2,617,000

Wednesday: 2.2/3,071,000

Thursday: 1.9/2,477,000

Friday: 2.0/2,634,000

GH

Monday: 1.9/2,594,000

Tuesday: 1.8/2,457,000

Wednesday: 2.0/2,498,000

Thursday: 1.8/2,343,000

Friday: 1.9/2,393,000

GL

Monday: 1.6/2,046,000

Tuesday: 1.5/2,160,000

Wednesday: 1.5/1,965,000

Thursday: 1.5/2,027,000

Friday: 1.6/2,293,000

OLTL

Monday: 1.9/2,501,000

Tuesday: 1.6/2,182,000

Wednesday: 1.8/2,412,000

Thursday: 1.7/2,205,000

Friday: 1.7/2,230,000

Y&R

Monday: 3.6/4,920,000

Tuesday: 3.5/4,809,000

Wednesday: 3.5/4,928,000

Thursday: 3.4/4,651,000

Friday: 3.4/4,694,000

----------------------

For the SEASON September 22, 2008 through September 6, 2009

HH

1. Y&R 3.7

2. B&B 2.6

3. DAYS 2.2

4. GH 2.1

5. AMC 2.0

5. OLTL 2.0

7. ATWT 1.9

8. GL 1.6

Women 18-49 Rating

1. Y&R 1.8

2. GH 1.5

3. DAYS 1.4

4. B&B 1.2

4. AMC 1.2

4. OLTL 1.2

7. ATWT 1.0

8. GL 0.8

Edited September 14, 200916 yr by Toups

1.(1) Y&R: Monday: 3.6/4,920,000 (+79,000)

2.(2) B&B: Monday: 2.6/3,400,000 (+330,000)

3.(3) DAYS: Monday: 2,1/2,760,000 (+66,000)

4.(4) GH: Monday: 1.9/2,594,000 (+123,000)

5.(7) AMC: Monday: 1.9/2,517,000 (+226,000)

6.(5) OLTL: Monday: 1.9/2,501,000 (+127,000)

7.(6) ATWT: Monday: 1.8/2,385,000 (+88,000)

8.(8) GL: Monday: 1.6/2,046,000 (+124,000)

1.(1)Y&R: Tuesday: 3.5/4,809,000 (-111,000)

2.(2) B&B: Tuesday: 2.2/3,022,000 (-378,000)

3.(3) DAYS: Tuesday: 2.0/2,617,000 (-143,000)

4.(4) GH: Tuesday: 1.8/2,457,000 (-137,000)

5.(7) ATWT: Tuesday: 1.7/2,243,000 (-142,000)

6.(6) OLTL: Tuesday: 1.6/2,182,000 (-319,000)

7.(5) AMC: Tuesday: 1.7/2,169,000 (-348,000)

8.(8) GL: Tuesday: 1.5/2,160,000 (+114,000)

1.(1) Y&R: Wednesday: 3.5/4,928,000 (+119,000)

2.(2) B&B: Wednesday: 2.4/3,304,000 (+282,000)

3.(3) DAYS: Wednesday: 2.2/3,071,000 (+454,000)

4.(4) GH: Wednesday: 2.0/2,498,000 (+41,000)

5.(6) OLTL: Wednesday: 1.8/2,412,000 (+230,000)

6.(5) ATWT: Wednesday: 1.7/2,340,000 (+97,000)

7.(7) AMC: Wednesday: 1.7/2,317,000 (+148,000)

8.(8) GL: Wednesday: 1.5/1,965,000 (-195,000)

1.(1) Y&R: Thursday: 3.4/4,651,000 (-277,000)

2.(2) B&B: Thursday: 2.3/3,226,000 (-78,000)

3.(6) ATWT: Thursday: 1.7/2,498,000 (+158,000)

4.(3) DAYS: Thursday: 1.9/2,477,000 (-594,000)

5.(4) GH: Thursday: 1.8/2,343,000 (-155,000)

6.(7) AMC: Thursday: 1.7/2,240,000 (-77,000)

7.(5) OLTL: Thursday: 1.7/2,205,000 (-207,000)

8.(8) GL: Thursday: 1.5/2,027,000 (+62,000)

1.(1) Y&R: Friday: 3.4/4,694,000 (+43,000)

2.(2) B&B: Friday: 2.3/3,346,000 (+120,000)

3.(4) DAYS: Friday: 2.0/2,634,000 (+157,000)

4.(3) ATWT: Friday: 1.8/2,525,000 (+27,000)

5.(5) GH: Friday: 1.9/2,393,000 (+50,000)

6.(8) GL: Friday: 1.6/2,293,000 (+266,000)

7.(7) OLTL: Friday: 1.7/2,230,000 (+25,000)

8.(6) AMC: Friday: 1.6/2,158,000 (-82,000)

Does Y&R still have 10 years left in them? Or is it declining at a faster rate than GL did?

Well gosh, let's see...in Jan 2008 the show had over 6 million viewers and 4.3 rating...by Jan 2009, they lost almost 700,000 viewers and had a 3.8 rating..and currently they have lost almost another 600,000 viewers and the rating is at 3.5. I don't know, I have a degree in Math so I am going to go with a Yes on this one LOL!! And what makes this sting even more is the fact that this is supposed to be the #1 show. The #1 SHOW..IN WHAT EXACTLY?!!!!

Y&R is trash, ratings might not always reflect quality, but I don't think it's any coincidence that since Y&R fans have generally been complaining about the horribleness of the show and the egotistical writing regime that doesn't recognize its mistakes, ratings have either fallen every week or remained in the lower region in a very stagnant position. And look at that, they tied their lowest ratings ever in the 18-49 demo this week, that can't be good.

Remember when the show was close to a 4.0 in January and February and the 18-49 demo was close to a 2.0? It's not even close anymore.

I for one hope their horrible little stunt airing later this week bombs in the ratings report next week. They don't deserve any significant ratings spikes for writing stunt driven crap with no substance. A ratings spike would just validate everything this talentless writing regime Y&R has thinks soaps should be about.

At least GH's carnival stunt had sufficient build up, some good family oriented drama, and set up a number of possible storylines for the future. Not to mention, aesthetically, GH has been kicking Y&R's ass in terms of the HD look these days.

Unlike many other shows, Y&R has shown that it can bounce back at times ratings-wise when there's some positive buzz. But not currently and likely never again if the show continues on with these writers and their anti-soap vision.

Edited September 14, 200916 yr by Y&RWorldTurner

If YR hits 3.0 will anyone still brag the show is number 1? The show hasn't produced quality storytelling for months and the ratings reflect it. Right now YR is basically synonymous with all the crappy plots ABC is currently known for and I'm surprised higher ups aren't doing anything about it. It would be interesting to see how soon changes, if any, are mandated. Color me practical but claiming you're number 1 loses it's luster when viewers are tuning out in droves.

With all due respect, any new measurement system should be focused on being more accurate that Nielsen, not on giving a boost to anyone or anything. I keep seeing people say that if there were a better system advertisers would see how many people are watching soaps in online. They'd also see how many people are watching Dexter, True Blood and Battlestar Galactica as well as reruns of L&O, CSI and ER. Who's to say that soaps would fare any better with a "more accurate" ratings system? Better data might very well prove that the current soaps are long past their sell-by date.

I wonder if it has anything at all do to with accuracy. Like you, to me it seems to be folks who are soap fans who complain, and rating systems are created to establish a fair price for ads. People skim the ads on VCR and on computer. It sounds like the cross-platform approach is being used to capture demographics across platforms -- who watches shows on VCR, on computer ect. I suspect the networks are about to launch some form of multi-platform advertising approach and what data to sell it.

I thought this tidbit from a Kim Zimmer interview with Michael Fairman was interesting given the constant debate over which will go first, OLTL or AMC:

I was talking to “OLTL’s” executive producer Frank Valentini on the airplane yesterday...I did pitch him coming back to One Life to Live... But I also said, “Who is in more trouble, you or All My Children?” And Frank said, “Oh, we are not in trouble. Our show has had better ratings than them for the last five years.” I was like, “Ok, hang tough boy, hang tough.”

http://michaelfairmansoaps.com/article/articleItem.cfm?cms_article_id=116

I thought this tidbit from a Kim Zimmer interview with Michael Fairman was interesting given the constant debate over which will go first, OLTL or AMC:

http://michaelfairmansoaps.com/article/articleItem.cfm?cms_article_id=116

FV would never, ever, in a million years, admit OLTL is in trouble. Ever. He's as bad as MAB. Not that he couldn't be right in this instance, but take anything he says with a grain of salt.

I found this article related to the SOAPnet ratings where it highlights record ratings for AMC and OLTL. I'm wondering how they can use this to sell to advertisers.

http://tvbythenumbers.com/2009/09/01/soapnet-sizzles-with-record-ratings-in-summer-09/26002

I was talking to “OLTL’s” executive producer Frank Valentini on the airplane yesterday...I did pitch him coming back to One Life to Live... But I also said, “Who is in more trouble, you or All My Children?” And Frank said, “Oh, we are not in trouble. Our show has had better ratings than them for the last five years.” I was like, “Ok, hang tough boy, hang tough.”

Their ratings are pretty much the same. A better question is, "who nets the most profit for the network?"

I thought this tidbit from a Kim Zimmer interview with Michael Fairman was interesting given the constant debate over which will go first, OLTL or AMC:

I was talking to “OLTL’s” executive producer Frank Valentini on the airplane yesterday...I did pitch him coming back to One Life to Live... But I also said, “Who is in more trouble, you or All My Children?” And Frank said, “Oh, we are not in trouble. Our show has had better ratings than them for the last five years.” I was like, “Ok, hang tough boy, hang tough.”

Every unemployed soap actor on the East coast is going to try to get on OLTL. CBS has been pretty clear that ATWT is history so OLTL is the only game in town.