I want to find out the source of that info also. I also want to read exactly what ratings demo is mentioned and in what context.

You're talking about individual shows. I'm talking about 8-11 primetime, women 18-49, for an entire quarter.

I admit I don't even watch soapnet do they only show repeats of soap during those primetime hours?

I just found this on tvbynumbers:

USA Delivers Best Second Quarter Ever on Cable

Posted on 30 June 2009 by Bill Gorman

via press release:

USA DELIVERS BEST 2Q EVER ON CABLE

12TH Straight Quarterly Win in P18-49, P25-54 and Total Viewers

Beats CW by Double Digits & Beats Broadcast in 175 primetime hours

NEW YORK, NEW YORK June 30, 2009 USA won the second quarter of 2009 with cable’s highest ever 2nd quarter among P25-54 (1.47 million), P18-49 (1.37 million), total viewers (3.17 million) and households (2.37 million). This is the first time on cable any network has delivered over 3 million total viewers in a 2nd quarter.

This continues USA’s streak with 12 consecutive quarterly wins among P25-54, P18-49 and total viewers among ad-supported entertainment cable.

USA dunked the competition in 2Q09, as the #1 cable network over 2nd place TNT among P25-54 (+9% over #2 TNT), P18-49 (+3%), total viewers (+20%), and households (+20%), as well as securing the best household coverage rating in all of cable (2.41, +0.39 over #2 TNT).

I want to find out the source of that info also. I also want to read exactly what ratings demo is mentioned and in what context.

Much of what I'm looking at is not online. Here's one link from Advertising Week, however, that mentions the 18-49 viewers:

http://www.adweekmedia.com/aw/content_display/custom-reports/cableup/e3i76c769b73ce8515882454763d33f2313

Much of what I'm looking at is not online. Here's one link from Advertising Week, however, that mentions the 18-49 viewers:

http://www.adweekmed...2454763d33f2313

Thanks for your source. I think that these statements are deliberately misleading. They do not mean that SoapNet has the highest number of 18-49 women viewers. "Frequency of viewing" means the number of times that people watch a show. SoapNet shows the soaps 5 times a week so women 18-49 watch the network 5 times a week. It does not mean that there are more viewers in this demo watching SoapNet than other networks e.g. there may only be 50,000 women in this demo watching SoapNet 5 times a week, while 1 million women watch a show like the Closer once a week on TNT. The statement about the "average minutes" does not reflect a high number of 18-49 women watching SoapNet as much as how the lenght of time that their small 18-49 women viewers watch the network.

Edited July 3, 200916 yr by Ann_SS

Jacob Young & those associated with the show are definitely going to push that. Whether AMC stays or is cancelled solely depends on what is on ABC and that's it.

IF ABC cancels it due to lack of advertising it is highly doubtful that SoapNet would pick it up. If they did it would be even more low budget than it is now and a lot of actors would be gone.

People can complain about the Nielsen's not counting DVR viewers or Internet viewers and such, but in truth it boils down to what Jacob Young is saying - watch it live - that is what counts in the long run.

Yes soaps are reaching others on the Internet and through DVR but again with the DVR thing how many people watch the advertisements, and that is the reason the advertisers won't move away from putting so much importance on live viewing. How many times ahve we read on message boards that someone says well I only watched this scene or that scene and the rest I fast forwarded through. Well if advertisers don't think you are watching the show in its enterity then why would they think that you are not fast forwarding through their advertisements.

As that article I posted last week pointed out - advertisers this year are looking for where is the best place to spend their money this year and that live viewing rating is more important to them than ever. They have got to put it into shows that have the most guarantee of their show being seen.

Internet viewing is the wave of the future and something with the streaming is where we will see it go where no one can fast forward through anything. You will be forced to watch the whole show or none at all.

And again if it is true as research has shown that the largest portion of viewers for soaps are low income then it is going to be very likely that most of them don't even have the Internet or a computer. So how many viewers are going to be lost for soaps when that happens.

And as far as the switch having a lot to do with ratings. I am not sure it did. I know that the Nielsen company around here made calls to all their clients months ago to make sure they were ready for the switch. I have a feeling that every area did the same.

SteveFrame, you know that even if they wanted to watch the soaps live that it is not realistic for most soap fans. People work and go to college. Even the bad economy is not providing more women viewers. Unemployment stats show that women are more likely to be keep their jobs than men. The soaps are fighting against an irreversible socio-demographic shift. There are no palatable solutions. I can't see that the day will come when television shows can be profitable through streaming them online alone. There would have to be large number of ads and even then people would likely have to pay to watch their shows online to cover production costs and licensing fees. Ultimately, the two or three soaps left will have to slash their budgets and use cheap production models to stay on the air.

I don't know about any of them except for OLTL, and IMO it's just truly terrible. I am guessing the same is true of all of them. You check the message boards and there's very little substantive discussion. Nothing on the shows actually makes me think about the characters and why they behave the way they do or what they will do next. Instead I always question why the writers wrote that and what the point was. Something's very wrong when I'm constantly seeing the writing and the acting instead of being immersed in the stories and characters.

I did watch OLTL, but only one day. I did not know any of the characters -- it was a bunch of strangers. I knew there were a lot of newbies, but it has only been a year since I tuned out. It is an entirely different cast and nothing caught my attention. It's too bad too. OLTL has mistreated and let go a lot of talent. It has a lot of good talent remaining and from the little bit I have seen and a whole bunch of what I have read, they are not using any of that talent.

What I noticed this week on a lot of shows, and again, I had not watched in a long time, but there was nothing on any of the soaps that caught my attention and wanted to make me tune back in. GH has apparently turned into high school Sonny, and I was actually hoping Michael's waking up would lead to something interesting. I still watch Y&R, but mostly because there are a couple of character who I want to follow.

Jess that's what happened with me when I tuned into Days one day last week. I didn't recognize hardly any of the characters. It's like a whole new show with the name "Days of Our Lives" tacked onto it

Edited July 3, 200916 yr by Zendall Fan

Jess that's what happened with me when I tuned into Days one day last week. I didn't recognize hardly any of the characters. It's like a whole new show with the name "Days of Our Lives" tacked onto it

You know, I tuned into Days last week, also after having not watched it in a long while. I agree with you. I didn't recognize those people, and there was one really annoying red-headed young woman who drove me nuts.

Is toups on vacation, does anyone know.

As usual, I'll post the ratings when I get them.

Is it odd that they are keeping ratings back?

This is what I saw posted courtesy of Lskreet on another board. I have very graciously been granted permission to post them here.

HH

1. Y&R 3.5 (+.1)

2. B&B 2.3 (same)

3. DOOL 2.1 (+.1)

4. OLTL 1.8 (same) <---ties low

5. AMC 1.7 (-.1) <---new low

5. GH 1.7 (-.1) <---new low

7. ATWT 1.6 <---ties low

8. GL 1.4 (+.1)

This is what I saw posted courtesy of Lskreet on another board. I have very graciously been granted permission to post them here.

HH

1. Y&R 3.5 (+.1)

2. B&B 2.3 (same)

3. DOOL 2.1 (+.1)

4. OLTL 1.8 (same) <---ties low

5. AMC 1.7 (-.1) <---new low

5. GH 1.7 (-.1) <---new low

7. ATWT 1.6 <---ties low

8. GL 1.4 (+.1)

I'm happy for Days YEAHHHHHH.But cmon GH a new low this show is getting really good

Glad to see Y&R go up. ABC continues to crumble in the ratings. GL , the cancelled show, is only .3 away from AMC and GH. That's too funny for words. ATWT...Goutman will never learn.

Frons is probably crapping in his pants that OLTL is beating both AMC and GH. That's what Pratt/Guza get for being about plot devices and copying each other's storylines.

I cannot believe we're stuck with Pratt another year given these ratings.