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May 11-15, 2009


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Numbers are based on Live+Same Day ratings

Ratings for the week May 11-15, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 4,995,000 (-176,000/-71,000)

2. B&B 3,288,000 (-72,000/-581,000)

3. DAYS 2,705,000 (-31,000/-208,000)

4. GH 2,558,000 (+113,000/-395,000)

5. AMC 2,555,000 (+96,000/-15,000)

6. OLTL 2,495,000 (+56,000/-216,000)

7. ATWT 2,471,000 (+37,000/-340,000)

8. GL 2,044,000 (+26,000/-333,000)

HH

1. Y&R 3.6/13 (-.2/same)

2. B&B 2.5/9 (same/-.2)

3. DAYS 2.0/7 (-.1/-.1)

3. AMC 2.0/7 (+.1/same)

5. GH 1.9/7 (same/-.4)

5. OLTL 1.9/7 (same/-.2)

5. ATWT 1.9/7 (+.1/-.1)

8. GL 1.5/5 (same/-.2)

Women 18-49 Viewers

1. Y&R 1,124,000 (-33,000/-103,000)

2. GH 915,000 (+108,000/-121,000)

3. OLTL 858,000 (+107,000/-97,000)

4. DAYS 844,000 (+20,000/-74,000)

5. AMC 835,000 (+97,000/+16,000)

6. B&B 747,000 (-35,000/-156,000)

7. ATWT 577,000 (-11,000/-148,000)

8. GL 492,000 (-20,000/-182,000)

Women 18-49 Rating

1. Y&R 1.7/12 (same/-.2)

2. GH 1.4/9 (+.2/-.2)

3. OLTL 1.3/9 (+.2/-.1)

3. DAYS 1.3/8 (+.1/-.1)

3. AMC 1.3/8 (+.2/+.1)

6. B&B 1.1/7 (-.1/-.3)

7. ATWT 0.9/6 (same/-.2)

8. GL 0.7/5 (-.1/-.3) <------ ties low rating

Girls 12-17 Viewers

1. GH 53,000 (+12,000/+2,000)

2. DAYS 30,000 (-4,000/-17,000)

3. OLTL 23,000 (-7,000/-5,000)

4. Y&R 20,000 (+3,000/-20,000)

5. GL 17,000 (-6,000/-8,000)

6. ATWT 16,000 (+11,000/-14,000)

7. B&B 15,000 (+10,000/-27,000)

8. AMC 8,000 (-7,000/-21,000)

Women 18-34 Rating

1. Y&R 1.1/8 (same/+.1)

2. DAYS 1.0/7 (same/same)

2. AMC 1.0/6 (+.1/+.2)

2. GH 1.0/6 (+.1/-.1)

2. OLTL 1.0/6 (+.1/same)

5. B&B 0.7/5 (same/-.1)

5. ATWT 0.7/4 (+.1/+.1)

8. GL 0.5/3 (same/same)

Men 18+ Viewers

1. Y&R 1,129,000 (-100,000/-98,000)

2. B&B 719,000 (+45,000/-131,000)

3. DAYS 545,000 (-5,000/-75,000)

4. ATWT 506,000 (+34,000/-100,000)

5. AMC 465,000 (-17,000/+7,000)

6. GL 420,000 (+7,000/-110,000)

7. OLTL 403,000 (-61,000/-29,000)

8. GH 376,000 (-62,000/-167,000)

----------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.0/2,543,000

Tuesday: 2.0/2,608,000

Wednesday: 2.0/2,583,000

Thursday: 2.0/2,529,000

Friday: 1.8/2,512,000

ATWT

Monday: 1.8/2,329,000

Tuesday: 1.9/2,405,000

Wednesday: 1.9/2,500,000

Thursday: 1.9/2,567,000

Friday: 1.9/2,553,000

B&B

Monday: 2.5/3,372,000

Tuesday: 2.6/3,366,000

Wednesday: 2.4/3,202,000

Thursday: 2.5/3,335,000

Friday: 2.4/3,167,000

DAYS

Monday: 2.0/2,769,000

Tuesday: 2.0/2,661,000

Wednesday: 2.0/2,749,000

Thursday: 2.1/2,895,000

Friday: 1.9/2,450,000

GH

Monday: 2.0/2,641,000

Tuesday: 2.0/2,426,000

Wednesday: 1.8/2,404,000

Thursday: 2.0/2,614,000

Friday: 2.0/2,703,000

GL

Monday: 1.5/2,070,000

Tuesday: 1.5/2,014,000

Wednesday: 1.6/2,113,000

Thursday: 1.5/2,014,000

Friday: 1.5/2,007,000

OLTL

Monday: 1.9/2,469,000

Tuesday: 2.1/2,651,000

Wednesday: 1.9/2,460,000

Thursday: 1.9/2,438,000

Friday: 1.8/2,456,000

Y&R

Monday: 3.9/5,345,000

Tuesday: 3.7/5,080,000

Wednesday: 3.5/4,829,000

Thursday: 3.6/4,893,000

Friday: 3.4/4,828,000

----------------------

For the SEASON September 22, 2008 through May 17, 2009

HH

1. Y&R 3.8

2. B&B 2.6

3. DAYS 2.2

3. GH 2.2

5. AMC 2.0

5. ATWT 2.0

5. OLTL 2.0

8. GL 1.6

Women 18-49 Rating

1. Y&R 1.8

2. DAYS 1.5

2. GH 1.5

4. OLTL 1.3

5. B&B 1.2

5. AMC 1.2

7. ATWT 1.1

8. GL 0.9

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ABC RELEASE

ABC Daytime

* ABC ranked as Daytime's No. 1 network in Women 18-49 for the second straight week (1.3 rating/869,000), gaining an impressive 10% week to week (787,000).

* During a week of pop music sensation "The Pussycat Dolls," prom and murder and baby reveals, "One Life to Live" surged a hefty 14% over last week in Women 18-49 (858,000 vs. 751,000). This week ranked as "One Life to Live's" most-watched week in 6 months - since week of 11/10/08. In Women 18-34, gaining a solid 12% week to week (335,000 vs. 299,000), this week qualified as the show's most-watched week in nearly a year - since week of 6/2/08.

* In Women 18-49, "General Hospital" delivered its largest audience in 13 weeks - since week of 2/9/09 -- increasing by a significant 13% over last week (915,000 vs. 807,000), the week beloved character Michael finally woke up form a coma, while "All My Children" hit a 6-week high in the key demo - since week of 3/30/09 -- also up by 13% week to week (835,000 vs. 738,000).

* In Women 18-49, all ABC shows ranked among Daytime's Top 5: "General Hospital" (No. 2 - 1.4 rating/915,000), "The View" (No. 3T - 1.3 rating/869,000), "One Life to Live" (No. 3T - 1.3 rating/858,000) and "All My Children" (No. 3T - 1.3 rating/835,000).

* In Women 18-34, "General Hospital" (1.0 rating/338,000), "One Life to Live" (1.0 rating/335,000) and "All My Children" (1.0 rating/329,000) landed tied at No. 2 this week among all Daytime programs.

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of May 11, 2009:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.45 million No. 1 ABC 1.3/869,000

No. 2 ABC 2.85 million No. 1 NBC 1.3/844,000

No. 3 NBC 2.71 million No. 3 CBS 1.1/732,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.7/1.12 million

General Hospital ABC 1.4/915,000

The View ABC 1.3/869,000

One Life to Live ABC 1.3/858,000

Days of Our Lives NBC 1.3/844,000

All My Children ABC 1.3/835,000

Source: NTI, Live + Same Day: Week of 5/11/09. All ranks based on rating unless otherwise noted.

TOTAL VIEWERS

DAYS 2.71 (-26,000*)

WOMEN 18-49

1.(1) Y&R 1.7/1.12 (SAME/-37,000*)

2.(2) GH 1.4/915,000 (+.2/+108,000)

3.(5) OLTL 1.3/858,000 (+.2/+107,000)

3.(2) DAYS 1.3/ 844,000 (+.1/+20,000)

3.(5) AMC 1.3/835,000 (+.2/+97,000)

WOMEN 18-34

2. GH 1.0 (+1)

2. OLTL 1.0 (+.1)

2. AMC 1.0 (+.1)

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Well it was also Thom Bierdz's first day...so that's a disappointment for them. I guess it shows the downside of not leaking stuff. Fridays are weak days to begin with.

But, yes, it definitely says that "Lane" does not have the kind of appeal that draws extra viewers in.

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Wow AMC had all the good pormos and did good all week and then Friday which was a big day gets their lowest rating of the week.

I am beginning to think they need to go to 4 days and forget Friday. All the shows do worse on Friday now.

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I'm glad AMC is holding steady, but I'm not surprised yet another murder didn't lead to a big increase. This week has been better than Friday, so I hope their ratings go up.

I'm glad OLTL is still close to GH in numbers, even as GH continues to be treated as the favored son. The horrible waking up episodes for Michael (which are, surprise surprise, all about how great Sonny is) haven't done anything for me.

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Now that sweeps is over, I have to think that ABC is relieved that GH's 18-49 women demo increased, but still concerned because the show cannot to hold onto this demo. I hope this means that GH will stick with the relatonship/family drama stories.

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Overall the week was an improvement for ABC from where they've been and everybody else was just around the new normal it seems like for these soaps. The demos right now for Y&R, DAYS & GH are amazing. I wish OLTL will go up some more too, it seems like this show is finding a hard time turning its quality into quantity right now. I would look for AMC to go up starting next week with the murder stuff.

GH should get interesting with Sonny's kids turning into bad teens. If Michael can bring the ratings up a little bit like this then this is a positive sign for the show's future. Kristina, Morgan & Michael should be interesting and I hope they let the other babies/kids grow up too. I haven't felt this good about GH in a long time.

Hopefully GL finds a new home soon for the fall b/c it looks like their audience really hasn't left them.

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