I think those trends are over with. I was curious, so I asked question. Here is the answer.
Soap opera ratings generally drop during the 4th of July week. Because it is a summer holiday, fewer people are home watching daytime television, and networks frequently air pre-emptions or reruns, which are excluded from official seasonal averages. [1, 2, 3, 4]
Here are a few specific details about how holiday viewing affects the lineup:
Reruns and Preemptions: Networks often run "amended repeats" on Independence Day and the days surrounding it. In many cases, these episodes are pre-empted altogether for special reports, resulting in fewer recorded viewing hours for the week. [1, 2, 4]
Seasonal Lows: Historically, the week of the 4th of July is considered one of the slowest periods for daytime television viewership. [1, 2]
Mixed Performance in Key Demos: Despite the overall drop in viewership, some soaps occasionally see slight, isolated week-to-week upticks in key demographics (such as Women 18-49 or Women 25-54) depending on current storylines. [1, 2, 3, 4]
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MontyB ·
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