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May 19-23, 2008


Toups

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Numbers are based on Live+Same Day ratings

Ratings for the week May 19-23, 2008

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 4,646,000 (-420,000/-749,000) <------ new low

2. B&B 3,567,000 (-302,000/-222,000)

3. DAYS 2,837,000 (-76,000/+38,000)

4. GH 2,780,000 (-173,000/-827,000) <------- new low

5. OLTL 2,736,000 (+25,000/-451,000)

6. ATWT 2,672,000 (-139,000/-259,000)

7. AMC 2,496,000 (-74,000/-629,000)

8. GL 2,245,000 (-132,000/-472,000) <------- new low

HH

1. Y&R 3.4/12 (-.2/-.6) <--------- new low rating

2. B&B 2.7/9 (same/-.2)

3. OLTL 2.2/7 (+.1/-.2)

3. GH 2.2/7 (-.1/-.5)

5. DAYS 2.1/7 (same/-.1)

6. ATWT 2.0/7 (same/-.2) <-------- ties low rating

6. AMC 2.0/7 (same/-.4)

8. GL 1.7/5 (same/-.3) <---------- ties low rating

Women 18-49 Viewers

1. Y&R 1,077,000 (-150,000/-183,000)

2. GH 986,000 (-50,000/-242,000)

3. OLTL 966,000 (+11,000/-33,000)

4. DAYS 947,000 (+29,000/-84,000)

5. B&B 843,000 (-60,000/-8,000)

6. AMC 797,000 (-22,000/-109,000)

7. ATWT 699,000 (-26,000/-40,000)

8. GL 602,000 (-72,000/-187,000)

Women 18-49 Rating

1. Y&R 1.6/11 (-.3/-.3) <--------- new low rating

2. OLTL 1.5/9 (+.1/same)

2. GH 1.5/9 (-.1/-.4)

4. DAYS 1.4/9 (same/-.2)

5. B&B 1.3/8 (-.1/same)

6. AMC 1.2/8 (same/-.2)

7. ATWT 1.1/7 (same/same)

8. GL 0.9/6 (-.1/-.3) <------------ ties low rating

Girls 12-17 Viewers

1. OLTL 40,000 (+12,000/+18,000)

2. DAYS 34,000 (-13,000/-10,000)

3. GH 31,000 (-20,000/-5,000)

4. AMC 27,000 (-2,000/+8,000)

5. Y&R 23,000 (-17,000/-38,000)

6. GL 20,000 (-5,000/-37,000)

7. ATWT 19,000 (-11,000/-28,000)

8. B&B 16,000 (-26,000/-27,000)

Women 18-34 Rating

1. DAYS 1.0/6 (same/-.7)

1. Y&R 1.0/6 (same/-.4)

1. GH 1.0/6 (-.1/-.5)

4. OLTL 0.9/6 (-.1/-.2)

5. B&B 0.7/4 (-.1/-.2)

5. AMC 0.7/4 (-.1/-.3)

7. ATWT 0.6/4 (same/-.1)

8. GL 0.4/2 (-.1/-.5)

Men 18+ Viewers

1. Y&R 1,130,000 (-97,000/-102,000)

2. B&B 755,000 (-95,000/-114,000)

3. DAYS 578,000 (-42,000/+20,000)

4. ATWT 543,000 (-63,000/-65,000)

5. GH 478,000 (-65,000/-154,000)

6. GL 464,000 (-66,000/-80,000)

7. AMC 441,000 (-17,000/-214,000)

8. OLTL 440,000 (+8,000/-155,000)

----------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.0/2,635,000

Tuesday: 2.0/2,489,000

Wednesday: 2.0/2,402,000

Thursday: 2.0/2,459,000

Friday: 2.0/2,496,000

ATWT

Monday: 2.1/2,813,000

Tuesday: 2.0/2,697,000

Wednesday: 2.0/2,666,000

Thursday: 2.0/2,540,000

Friday: 1.9/2,643,000

B&B

Monday: 2.7/3,530,000

Tuesday: 2.6/3,467,000

Wednesday: 2.7/3,637,000

Thursday: 2.8/3,633,000

Friday: 2.5/3,567,000

DAYS

Monday: 2.2/2,919,000

Tuesday: 2.0/2,549,000

Wednesday: 2.2/3,024,000

Thursday: 2.1/2,779,000

Friday: 2.1/2,913,000

GH

Monday: 2.4/3,172,000

Tuesday: 2.0/2,596,000

Wednesday: 2.2/2,858,000

Thursday: 2.1/2,652,000

Friday: 2.1/2,621,000

GL

Monday: 1.7/2,329,000

Tuesday: 1.7/2,291,000

Wednesday: 1.6/2,266,000

Thursday: 1.6/2,076,000

Friday: 1.7/2,260,000

OLTL

Monday: 2.4/3,143,000

Tuesday: 2.1/2,740,000

Wednesday: 2.1/2,614,000

Thursday: 2.1/2,531,000

Friday: 2.1/2,654,000

Y&R

Monday: 3.3/4,503,000

Tuesday: 3.4/4,576,000

Wednesday: 3.4/4,726,000

Thursday: 3.6/4,733,000

Friday: 3.4/4,694,000

----------------------

For the SEASON September 24, 2007 through May 25, 2008

HH

1. Y&R 4.1

2. B&B 2.9

3. GH 2.4

4. ATWT 2.3

5. OLTL 2.1

5. AMC 2.1

5. DAYS 2.1

8. GL 1.9

Women 18-49 Rating

1. Y&R 1.9

2. GH 1.7

3. DAYS 1.5

4. OLTL 1.4

4. B&B 1.4

6. ATWT 1.3

6. AMC 1.3

8. GL 1.2

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I was VERY much impressed with AMC and OLTL last week. GL? Not so much as usual. DAYS was okay. I hope Y&R will get a little rise in the ratings next week as Nick's memory returns. I've watched a couple of clips of it and the actors delivered. GH? That's a tough one because I don't watch it. However, I do watch clips. The only thing that I do like about GH are the Spinelli and Maxie scenes. And that's about it.

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One can only hope. But my fear is that the downward momentum is too strong plus I don't know if ABC promoted it properly. That's not a dig. I honestly don't know. I don't believe that events or returns can have a real effect on ratings. It takes a long time to lose an audience and it'll take much longer to gain one.

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