ARTICLE: Displaying Year-Over-Year Growth, ‘General Hospital’ Tops ‘Beyond the Gates’ Among Women 18-49

[Errol]

Although its network counterparts saw significant drops week-to-week among Women 18-49 and Women 25-54, “Beyond the Gates” (1.555 million) for the most part maintained its numbers in the key sales demographics used to sell ads for daytime programming, despite a noticeable drop among Total Viewers (-130,000).

During the week of March 24-28, 2025, the newest CBS soap was topped by “General Hospital” (1.865 million) for the first time among Women 18-49 (excluding ties), with the ABC series averaging a 0.22 rating to the 0.21 rating for the folks in Fairmont Crest. That said, the Dupree family-led show held its week ago 0.36 rating among Women 25-54, easily beating out the 0.33 rating for the folks in Port Charles, which managed to see an uptick, up +0.02 compared to one week earlier (0.33 rating vs. 0.31 rating).

“Beyond the Gates”
CBS

“Beyond the Gates” continues to outdo the year ago performance of “The Talk” (1.187 million) among Total Viewers, Households (1.1 rating vs. 0. 8 rating), Women 18-49 (0.21 rating vs. 0.16 rating) and Women 25-54 (0.36 rating vs. 0.25 rating). Meanwhile, “General Hospital” saw a year-over-year increase among Women 18-49 (0.22 rating vs. 0.21) but fell slightly among Women 25-54 (0.33 rating vs. 0.35 rating).

At “The Young and the Restless” (3.044 million), the soap was down the most week-to-week and year-over-year among Women 18-49 and down week-to-week among Women 25-54 (0.46 rating vs. 0.52 rating). That said, the soap did manage to maintain its numbers compared to the same week last year among Women 25-54 (0.46 rating). The soap was also up year-over-year among Total Viewers, adding +26,000 over the comparable week last year (3.044 million vs. 3.018 million).

Although down week-to-week among both demographics, “The Bold and the Beautiful” (2.585 million) was one of the few daytime broadcast shows to see year-over-year increases, up +0.01 among Women 18-49 (0.24 rating vs. 0.23 rating) and up +0.04 among Women 25-54 (0.42 rating vs. 0.38 rating). Similarly, the soap also saw an uptick among Total Viewers compared to the same week last year, up +67,000 (2.585 million vs. 2.518 million).

The second half hours of game shows “The Price is Right” (4.205 million) and “Let’s Make a Deal” (2.297 million), along with “NBC News Daily” (1.098 million) were the only daytime broadcast shows to see week-to-week growth among Total Viewers, albeit the increases were very minimal.

“GMA3: What You Need to Know” (1.337 million) continued to rank last in the key demos, a trend that reportedly could lead to anchors DeMarco Morgan and Eva Pilgrim being replaced by the end of the summer.

Wrap-Up

What follows is a breakdown of how the daytime broadcast shows performed during the week of March 24-28, 2025 among Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including a week-to-week and year-over-year performance comparison.

Note*: The year ago performance for “Beyond the Gates” is compared to “The Talk.” Ditto for “Today with Jenna & Friends,” which is compared to “TODAY with Hoda & Jenna.”

A closer look at how the daytime soaps performed, specifically their daily performance breakdown in the demos, will be posted shortly.

Week of March 24-28, 2025 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	0.38	0.37	0.40
2. The Price Is Right 1 (CBS)	0.36	0.32	0.36
3. TODAY 3rd Hour (NBC)	0.27	0.33	0.32
— The Young and the Restless (CBS)	0.27	0.31	0.28
5. Let’s Make a Deal 2 (CBS)	0.25	0.23	0.26
6. The Bold and the Beautiful (CBS)	0.24	0.28	0.23
7. The View (ABC)	0.22	0.24	0.23
— TODAY with Jenna & Friends (NBC)	0.22	0.23	0.23*
— General Hospital (ABC)	0.22	0.21	0.21
10. Let’s Make a Deal 1 (CBS)	0.21	0.23	0.24
— Beyond the Gates (CBS)	0.21	0.22	0.16*
12. NBC News Daily (NBC)	0.18	0.13	0.16
13. GMA3: What You Need to Know (ABC)	0.15	0.13	0.14

Source: Nielsen (Live+Same Day) – March 24-28, 2025

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	0.55	0.57	0.59
2. The Price Is Right 1 (CBS)	0.50	0.52	0.53
3. The Young and the Restless (CBS)	0.46	0.52	0.46
4. The Bold and the Beautiful (CBS)	0.42	0.47	0.38
5. TODAY 3rd Hour (NBC)	0.39	0.47	0.48
6. Beyond the Gates (CBS)	0.36	0.36	0.25*
7. Let’s Make a Deal 2 (CBS)	0.35	0.35	0.37
8. TODAY with Jenna & Friends (NBC)	0.33	0.34	0.35*
— General Hospital (ABC)	0.33	0.31	0.35
10. Let’s Make a Deal 1 (CBS)	0.31	0.33	0.34
11. The View (ABC)	0.30	0.32	0.35
12. NBC News Daily (NBC)	0.26	0.21	0.24
13. GMA3: What You Need to Know (ABC)	0.21	0.19	0.24

Source: Nielsen (Live+Same Day) – March 24-28, 2025

Households

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	2.5	2.6	2.8
2. The Price Is Right 1 (CBS)	2.2	2.2	2.4
3. The Young and the Restless (CBS)	2.0	2.0	2.1
4. The Bold and the Beautiful (CBS)	1.7	1.7	1.8
5. The View (ABC)	1.6	1.7	1.6
6. Let’s Make a Deal 2 (CBS)	1.4	1.4	1.5
7. Let’s Make a Deal 1 (CBS)	1.2	1.3	1.3
— General Hospital (ABC)	1.2	1.2	1.4
9. TODAY 3rd Hour (NBC)	1.1	1.2	1.3
— Beyond the Gates (CBS)	1.1	1.1	0.8*
11. GMA3: What You Need to Know (ABC)	0.9	0.9	0.9
12. TODAY with Jenna & Friends (NBC)	0.8	0.8	1.0*
13. NBC News Daily (NBC)	0.7	0.7	0.8

Source: Nielsen (Live+Same Day) – March 24-28, 2025

Total Viewers (In Millions)

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	4,205	4,190	4,373
2. The Price Is Right 1 (CBS)	3,591	3,676	3,889
3. The Young and the Restless (CBS)	3,044	3,058	3,018
4. The Bold and the Beautiful (CBS)	2,585	2,601	2,518
5. The View (ABC)	2,399	2,500	2,374
6. Let’s Make a Deal 2 (CBS)	2,297	2,274	2,380
7. Let’s Make a Deal 1 (CBS)	1,981	2,021	2,062
8. General Hospital (ABC)	1,865	1,925	2,079
9. TODAY 3rd Hour (NBC)	1,749	1,859	1,973
10. Beyond the Gates (CBS)	1,555	1,685	1,187*
11. GMA3: What You Need to Know (ABC)	1,337	1,364	1,455
12. TODAY with Jenna & Friends (NBC)	1,263	1,229	1,412*
13. NBC News Daily (NBC)	1,098	1,083	1,219

Source: Nielsen (Live+Same Day) – March 24-28, 2025

The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen.

Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

LEGEND

P = Premiere	R = Repeat	S = Special
NR = Not Rated / Not Ranked	N/A = Not Available	* denotes further information

Summary (Preemptions/Schedule Changes)

• There were no preemptions, interruptions or schedule changes reported by Nielsen during the week of March 24-28, 2025.

Note: The post Displaying Year-Over-Year Growth, ‘General Hospital’ Tops ‘Beyond the Gates’ Among Women 18-49 appeared first on the Soap Opera Network website.
 

 

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[Soapsuds]

Glad at BTG 25-54 demo numbers but the rest of their numbers.....

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Bold is dropping too in all categories. I know they must be happy they're up from last year but the Luna and take over story aren't bringing in the viewers. I'm sure Bradley won't change a thing.

[Chris B]

I'm with you. I had hoped they'd at least manage 2 million live viewers considering Bold is around 2.5. Hopefully as they evolve they can find a bigger audience as they find their footing and make changes. 

I wish we had an idea of what their streaming and Live+3/7 numbers look like. I have a feeling with it being a new soap with a lot of viewers who don't traditionally watch soaps, it's possible they have a bigger audience than we realize because people are streaming or DVRing the show.

[skiman12082004]

I'm still encouraged by BTG ratings, despite, the small drops. The show is still getting it's proverbial sea legs. CBS has to be okay with the numbers at this point.

[Vee]

Eh. It's a new show.

[BoldRestless]

This kind of tracks with that being a slow week and no good cliffhanger from March Madness. GH honestly was better than the other shows last week, not that this always reflects in the ratings.

[te.]

Poor GH has to deal with airing after GMA3. 

[DRW50]

In today's TV climate, any new soap - any soap - is going to struggle, especially without the timeslots B&B and Y&R have (I am aware Bill Bell fought hard to get Y&R into a strong position [no comment on B&B]). That's one of the reasons I wish the networks were trying 30 minute soaps or 15 minute soaps, or more soaps that are stream only. Sadly, any time we get those, they last two years at most, aside from DAYS, which is a very special case. 

I do hope the show can survive, that any soap can, but expecting ratings gains or anything beyond hoping the erosion isn't too severe may be a big ask.