12 minutes ago, janea4old said:

Yes it's a live broadcast of the soccer from the European evenings, which translates to 3-5pm Eastern U.S. time.
CBS also chose to air a live prematch analysis from 2-3 eastern.

The pre-game analysis goes for most sporting events. It should be expected. I don't know of any sport events that I can think of that broadcasts right at the very start of a game. Basically it's to be expected. 

 

Edited April 30Apr 30 by MontyB

Pre-emptions have been a tradition in daytime for decades.  It isn't as if it's something that just developed over the last few years, but I guess society has gotten more entitled and more prone to demanding instant gratification instead of enjoying the anticipation of a show and/or event.

11 minutes ago, Soaplovers said:

Pre-emptions have been a tradition in daytime for decades.  It isn't as if it's something that just developed over the last few years, but I guess society has gotten more entitled and more prone to demanding instant gratification instead of enjoying the anticipation of a show and/or event.

Given the ratings are horrible for this and I know Errol said it was a contractual thing, they can't be making any kind of $$$ from airing this 

7 minutes ago, Soaplovers said:

I guess society has gotten more entitled and more prone to demanding instant gratification instead of enjoying the anticipation of a show and/or event.

10 minutes ago, Taoboi said:

LOL! Some of society has become extremely impatient. 

I won't be able to watch Th-Fr until Saturday cause I gotta go make my "bag" first so......

I'll live vicariously through you guys until I can actually sit and watch.

2 minutes ago, MontyB said:

LOL! Some of society has become extremely impatient. 

I won't be able to watch Th-Fr until Saturday cause I gotta go make my "bag" first so......

I'll live vicariously through you guys until I can actually sit and watch.

I feel both of you two. I sing that song about fool often...and this week included some neighbor drama involving that very sense of entitlement at the expanse of common sense. 

 

Awww sorry to hear that, but understand about that 'bag.' 

Point is: the audience that’s willing to tune in at that time of the day is not interested in soccer. As shown by the ratings. So it’s a double waste of time to air soccer and it’s not surprising most of us are quite frustrated. (But we’ll survive!)

Edited April 30Apr 30 by Aback

22 minutes ago, dragonflies said:

Given the ratings are horrible for this and I know Errol said it was a contractual thing, they can't be making any kind of $$$ from airing this 

Where are you getting that ratings are horrible for this? The fact is that the demo for sporting events like this is very strong, and CBS would not pre-empt BTG if it wasn't. They are not losing money on this.

Just now, ranger1rg said:

Where are you getting that ratings are horrible for this? The fact is that the demo for sporting events like this is very strong, and CBS would not pre-empt BTG if it wasn't. They are not losing money on this.

I remember reading it didn't do all that well I think it was last year, and I could be wrong, please if I am someone correct me 

1 minute ago, Aback said:

Point is: the audience that’s willing to tune in at that time of the day is not interested in soccer. As shown by the ratings. So it’s a double waste of time to air soccer and it’s not surprising most of us are quite frustrated. (But we’ll survive!)

I disagree. Soccer fans will watch. TV audiences for the Olympics are proof that viewers will watch various sporting events at any hour of the day. The ratings might not be sky high, but the demo they want will watch, and that's what matters.

These things have been studied by the networks for years. They are not pre-empting shows because some Joe lost his mind one day and said "Let's air some soccer!"

Oh, yeah. I live in a city where I know soccer is major enough that people here will be lining the bars to watch it in the middle of the day. Heck, our baseball team is in town and people will be commuting over to the stadium TWO TO THREE hours ahead of the start time to watch. Sports fans (like soap fans) do not play. 

28 minutes ago, ranger1rg said:

The ratings might not be sky high, but the demo they want will watch, and that's what matters.

 

also likely that the demo means the commercial $$ are higher than for a daytime soap. 

Edited April 30Apr 30 by wonderwoman1951

9 minutes ago, wonderwoman1951 said:

also likely that the demo means the commercial $$ are higher than for a daytime soap. 

The demos for the final especially have been really strong, so definitely generates more ad dollars than a regular soap episode. 

And CBS renewed their coverage of these games till 2030 after their ratings came out in 2024, and they wouldn't do that if the ratings weren't strong and/or the $$ didn't come through for the games.  

39 minutes ago, Soaplovers said:

And CBS renewed their coverage of these games till 2030 after their ratings came out in 2024, and they wouldn't do that if the ratings weren't strong and/or the $$ didn't come through for the games.  

There you go.

Also remember that these organizations include airtimes in their contract negotiations. The soccer organization is not saying "Write us a check and air it whenever you want." These things are all negotiated.