CBS owned daytime throughout the 50s and especially the 60's where the mix of reruns in the morning, soaps/game shows/variety in the afternoon dominated every timeslot.

Meanwhile ABC and NBC were constantly juggling their lineups trying to break through.

Finally in the late 60's NBC made headway as Days/Doctors and AW began winning their timeslots forcing CBS to make changes. Then GH asserted itself and the 70's saw all 3 networks battling for domination.

CBS made a lot of changes in the 70's. Introducing Y&R was no doubt their best move.

Let's discuss CBS Daytime over the years.

Edited August 6, 20232 yr by Paul Raven

12 hours ago, Donna L. Bridges said:

@Errol I'm not saying this anywhere but here. There is a rumor that Disney has bought B&B. All of it. Current & vintage. Sounds crazy. Leave it with you. It was said at the Y&R Fan Weekend. 

I was at both the Y&R and B&B Fan Club weekend. Nothing of the sort was said by anyone on stage. I was literally at a table full of journalists.

1 minute ago, Errol said:

I was at both the Y&R and B&B Fan Club weekend. Nothing of the sort was said by anyone on stage. I was literally at a table full of journalists.

To be clear, I was at the luncheon for both.

1 hour ago, Errol said:

I was at both the Y&R and B&B Fan Club weekend. Nothing of the sort was said by anyone on stage. I was literally at a table full of journalists.

To be clear, I was at the luncheon for both.

The only rumor I heard going around was that Disney/Bob Iger was considering selling ABC. 

Maybe CBS should have introducted Where the Heart Is the same way that ABC introduced Ryan's Hope.   They could have moved Love of Life to 10:30 (11:30 ET) and placed Where the Heart is thirty minutes later.   Then, after a year or so, switced the time slots.    That is the way that Ryan's Hope and All My Children did over on ABC.

@Errol  Great! I expected nothing to come of it.

@AbcNbc247  Good line.

I think I understand & appreciate why Bell Sr. said no but I wonder if CBS had asked Claire Labine if she wouldn't have done it. 

Edited August 8, 20232 yr by Donna L. Bridges
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The day The Newlywed Game went on the air, July 11 1966, CBS pre-empted its popular game show Password to carry a speech by Defence Secretary McNamara. Dedicated game watchers promptly switched their dials to ABC.

Thus, The Newlywed Game had a much larger audience than it otherwise would have commanded. Many viewers stayed with it as the weeks went by. For the first time, CBS’s long-time leadership in the daytime ratings was threatened. Finally, in July,1967, The Newlywed Game passed Password. Shortly after,CBS canceled Password for Love Is A Many Splendored Thing.

That pre-emption probably helped Days as well. And it was just at the time that Bill Bell had begun,

CBS unwittingly handed a gift to the opposition at just the right moment.

1 hour ago, Paul Raven said:

Love Is A Many Splendored Thing.

was a crazy thing that they did. All along in development they were squirrelly about both the nun s/l & about the interracial s/l and then when Irna began to write it they told her she couldn't write those two stories & she fought but lost & so quit. 

On 8/7/2023 at 4:43 PM, kalbir said:

If March 1997 saw one hour B&B and a new 30 minute Bell show, how would the schedule have been arranged? Remember 1997 was the height of Reilly's Days so CBS would not want the new Bell show head-to-head w/ Reilly's Days.

I'm thinking for Eastern time

11 am The Price is Right

Noon Local programming

12:30 pm Y&R

1:30 pm B&B

2:30 pm new Bell show

3 pm As the World Turns

Then for Central, Mountain, and Pacific time

10 am The Price is Right

11 am Y&R

Noon Local programming

12:30 pm B&B

1:30 pm new Bell show

2 pm As the World Turns

I was trying to visualize what a potential CBS lineup looked liked and this what I was visualizing, unless the new soap was sandwiched in between Y&R and B&B at 1:30/12:30 with B&B moving to the 2PM/1PM slot. The least likely scenario would have had the new soap air at 1:30 between Y&R and ATWT while B&B moved into GL’s timeslot, obviously I’m quite sure the Bells would have wanted a soap block. 
 

Do we even know what Coming of Age was about? I’m curious, although I do wonder how it would have done. With Maria Arena in charge it makes me wonder if the soap would have ended up flopping as the CBS equivalent of Loving. 

6 minutes ago, soapfan770 said:

I was trying to visualize what a potential CBS lineup looked liked and this what I was visualizing, unless the new soap was sandwiched in between Y&R and B&B at 1:30/12:30 with B&B moving to the 2PM/1PM slot. The least likely scenario would have had the new soap air at 1:30 between Y&R and ATWT while B&B moved into GL’s timeslot, obviously I’m quite sure the Bells would have wanted a soap block. 

If the new Bell show was at 1:30/12:30 it would be in direct competition w/ Reilly's Days and no way CBS and the Bells are having that. Also by 1997 GL was not airing at 3/2 in many major media markets so I don't think the Bells would want B&B subjected to the same fate.

7 minutes ago, soapfan770 said:

Do we even know what Coming of Age was about? I’m curious, although I do wonder how it would have done. With Maria Arena in charge it makes me wonder if the soap would have ended up flopping as the CBS equivalent of Loving. 

Maybe some 1992-1997 articles from soap magazines have info about Coming of Age, but I don't remember reading about the story bible.

There was never any mention of what 'Coming of Age' was about. Obviously about young people reaching maturity. But it could apply to many age groups,I guess.

Do you think it was a good title? Soap titles can be tricky.

58 minutes ago, Paul Raven said:

There was never any mention of what 'Coming of Age' was about. Obviously about young people reaching maturity. But it could apply to many age groups,I guess.

Do you think it was a good title? Soap titles can be tricky.

It's not my favorite title, but I'll concede that a title isn't always the best way to judge a show. Not a CBS show, but All My Children wasn't built around a singular matriarch, for example.

I think my four '90s soap Holy Grails are finding bibles (if any exist) for Coming of Age, The Soul Survivors, Aremid and Manhattan Lives.

20 hours ago, Paul Raven said:

There was never any mention of what 'Coming of Age' was about. Obviously about young people reaching maturity. But it could apply to many age groups,I guess.

Do you think it was a good title? Soap titles can be tricky.

Sounds like it would have been very similar to original Young and Restless whose working title was The Innocent Years 

On 8/6/2023 at 8:16 PM, danfling said:

Procter and Gamble Productions (which was probably planning an expansion of its Another World on NBC)

I just now saw this. The plan for expansion didn't come from P&G. Lin Bolen, VP NBC Daytime, spearheaded the expansion to one hour, first with AW & then when it worked, with DAYS & they even looked into it with DOC & did a one hour trial run but did not pursue it ultimately. Once NBC had done it, the other networks copycatted. Didn't come from the shows, or the owners/producers, came from the networks. 

 

Quote

In the early 1960s, commercial minutes on CBS's As The World Turns sold for two to three times the rate of other networks' soaps. Across the mid-1960s, CBS Daytime garnered 46 percent of total daytime billings. (p.84)

Two important figures at Procter & Gamble left the company and began to work for networks. Paul Rauch, in charge of soaps at P&G, left the sponsor in 1970 to join CBS as the new director of daytime. The same year, Irna Phillips ended her career-long relationship with P&G and signed on with ABC to be story editor on its new soap, A World Apart (1970-71), created by her daughter Katherine. (p.82)

(At Another World) Playwright Harding Lemay had taken over as head writer in 1971, and Paul Rauch left his post as head of CBS Daytime to become the program's executive producer in 1972. (p.94)

According to Paul Rauch, who had been executive producer at the time, CBS dictated that GL pursue a story about the cloning of heroine Reva Shayne, despite his warnings that this would be a misstep for a serial known for its stories of family dynamics and character-centered conflict. The producer believed the show never recovered from taking on such an ill-fitting plot. (p.213)

Elana Levine. (2020). Her Stories: Daytime Soap Opera & US Television History. Duke University Press

When Irna moved from P&G to ABC she also became the first person to work for all 3 networks. She had begun with CBS & added NBC, now ABC. Fred Silverman was the second person to work for all 3.

 

Edited August 15, 20232 yr by Donna L. Bridges

I'm not sure if this is all of this campaign or not. (Telenext: black background with white lettering) 

  

 

 

 

    

 

     

 

Edited August 15, 20232 yr by Donna L. Bridges

I seem to recall that in his book Eight Years in Another World that either the writer (Lemay) or executive producer (Rauch) desired to expand.   The Alice/Steve wedding was tried as an experiment, and, after it was a ratings success, the plans were made to expand.

I thought that I was right about this, but I am sure that I will be told if I am correct.

23 hours ago, danfling said:

I seem to recall that in his book Eight Years in Another World that either the writer (Lemay) or executive producer (Rauch) desired to expand.   The Alice/Steve wedding was tried as an experiment, and, after it was a ratings success, the plans were made to expand.

I thought that I was right about this, but I am sure that I will be told if I am correct.

Lin Bolen, NBC VP picked AW as first for expansion. It was the network's idea, plan, scenario because they had the most to gain - increased ad revenue. Rauch got on board. Lemay got on board. They did not fight against it like Nixon, Bell & Labine did. But it was not their idea. 

Dan, I don't know why Paul hasn't confirmed this. Maybe because it's true & doesn't need confirmation. But I can tell you're not satisfied with the answer from me. You can easily read a few sentences various place on the web that confirm what I've said. 

wheeloffortunehistory.fandom.com/wiki/Lin_Bolen

https://prabook.com/web/lin.bolen/2161567

https://deadline.com/2018/01/lin-bolen-dies-first-female-vp-of-programming-at-a-network-was-76-1202272021/#!

There's 3 sources. There are probably a dozen. 

 

Edited August 16, 20232 yr by Donna L. Bridges
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