Feel the heat campaign from 1985 returning to CBS

[Cruising Soaps]

I am very excited.  Whenever I hear this song, I go back to morning Kindergarten, my mom picking me up, and us sitting together watching Y&R.

So as a Xennial this hits me right in the heart, and I love it and appreciate it.  At least they are trying to do something new/old.  If it doesn't work out, then it doesn't. 

[j swift]

This reminds me of one of my favorite old threads about soap promos.

Three years later, I still think "in the heat of the day there's a different kind of fire" is one of the dumbest lyrics ever written.  I mean how many types of fire are there?

This thread is filled with both great and awful examples

Edited June 9, 2022 by j swift

[DramatistDreamer]

I’m not feeling it.

You can’t turn back the hands of time. Then again, I have given up on these shows so I guess I’m not the intended audience.

[Soapsuds]

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[DramatistDreamer]

Y&R and TPIR are the only two shows that were on the air when that original campaign aired. Two years before B&B debuted. Are they going to have Drew and The Talk crew running around in cheaply done GCI flames too?

Edited June 9, 2022 by DramatistDreamer

[Soapsuds]

I don't recall this promo

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[Soapsuds]

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[kalbir]

The full tracks of the best CBS summer promos for a refresher.

1985

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1986

1987

 

[Gray Bunny]

Oh God that would be amazing, complete with the dramatic turns to the camera. 

[AbcNbc247]

Iconic 

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[DramatistDreamer]

It you don’t have a clip of a character like Lauren Fenmore wearing mirror shades in you Some Like It Hot promo, then you can keep it.

By the way, does anyone know about this apparent fundraiser that has been happening on YouTube for the Museum of Classic Chicago Television. What’s going on with this?

[Spoon]

I believe it's just an ongoing effort.

[DramatistDreamer]

The tone has a lot of urgency to it. Good luck to them. Hopefully they’re engaged in other fundraising efforts on multiple fronts.

[Forever8]

What's next "Try Me" or "On The Edge?" 

[DramatistDreamer]

I don’t know but I think it’s kind of sad that a promo from nearly four decades ago is infinitely more fiery and intriguing than this new promo, which looks relatively tame by comparison.

I think it’s Jess Walton in that screen capture.