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Ratings from the 80's


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NBC was a mess in the early 80's.

In July 1980 they averaged a 5.0/20 over the previous 14 weeks compared to ABC 7.5/29 and CBS 6.5/26

In its debut week NBC's David Letterman 90 min morning show had a 2.6/13 compared to a 3.6/18 for the 3 gameshows it replaced. NBC obviously hoped  it would build but that never happened.

The week of Letterman's debut NBC could only manage a 4.5/18 daytime rating.

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NBC was a mess in both daytime and primetime back then. As we all know, NBC didn't recover in primetime until the breakout success of The Cosby Show, but NBC remained a mess in daytime despite supercouple-era Days getting alot of hype in the soap press.

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Can someone fill me on Regis's NBC show?

I recall watching the premiere because my family were big Regis fans from his local morning show AM LA (Los Angeles)

But, I was looking at 1982 ratings and saw that the show was listed as 30 minutes.  Did NBC reduce the show from 60 to 30 minutes, or was it always 60 and I was mistaken?

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4th quarter 1981  9/28/81-12/13/81

1. GH 11.8/39 

2. OLTL 9.8/35

3. AMC 9.6/35

4. GL 7.7/25

5. RH 7.0/28

6. Y&R 7.0/28

7. ATWT 6.8/25

8. SFT 6.3/23

9. EON 5.0/16

10. DOOL 5.0/18

11. AW 4.4/16

12. TX 3.4/11

13 TD 3.2/13

Total viewers

ABC 9.73 million

CBS 7.13 million

NBC 4.31 million

Women 18-49

ABC 4.65 million

CBS 2.33 million

NBC 1.6 million

 

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When referencing ratings, I think we should be careful in distinguishing Household rating vs demo rating. When I see 5.0 and above used to reference the 1980s figures for some shows, I immediately think it’s households but in reality it is Adults 18-49. But that’s not stated. 

Just a thought.

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Don't think these have been posted but with 32 pages...

May 82

1. General Hospital 9.4/35

2. All My Children 8.3/32

3, One Life to Live 7.3/32

4. The Price is Right  6.5/35

5. Guiding Light 6.5/24

6. The Young and the Restless 6.0/27

7. As The World Turns 5.9/23

8. Family Feud 5.8/279.

9. Ryan's Hope 5.8/26

10. Days Of Our Lives  5.4/21

11. Love Boat 4.9/26

12. Capitol  4.5/19

13. Edge of Night 4.5/16

14. Alice 4.3/25

15 Another World 4.0/19

16. One Day At A Time  3.1/17

17. Wheel of Fortune 2.9/16

18. Search for Tomorrow  2.9/13

19. Tattletales 2.8/10

20. Texas 2.2/12

21. The Doctors 1.8/8

22. Diff'rent Strokes 1.7/10

Diff'rent Strokes triple its ratings over the next few months due to kids tuning in during vacation, so not really solving NBC's ratings issues.

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Week ending August 1 1982

For the first time in 3 years,GH did not top the weekly ratings.

1. AMC 10.2/33

2. GH 9.6/33

3. OLTL 8.5/30

4. Love Boat

5. TPIR

6. Y&R 7.7/29

7. ATWT 7.2/24

8. TPIR 2 

9.GL 7.0/24

10. Family Feud

11.Alice

12.DOOL

13. RH

14. CAP

15. Wheel of Fortune

16. AW

17. ?

18.?

19.?

17/18/19 Not reported but Diffrent Strokes, One Day At A Time and Tattletales were airing at that time and would have been in those positions.

20. EON

21. SFT

22. TX

23.TD

Chips reruns were airing on NBC 3-4pm at this time but I have never seen it mentioned in ratings reports at that time for some reason.

 

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