Ratings for the week February 18-22, 2013

http://tvbythenumbers.zap2it.com/2013/02/28/days-of-our-lives-equals-a-15-month-high-in-women-18-49/171335/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Tvbythenumbers+%28TVbytheNumbers%29

via press release:

'Days Of Our Lives' EQUALS A 15-MONTH HIGH IN WOMEN 18-49 rating VERSUS THE SAME WEEK LAST YEAR, ‘DAYS’ IS UP 19 PERCENT AMONG WOMEN 18-49 VIEWERS AND UP 52 PERCENT WITH WOMEN 18-34

FOR THE FIRST QUARTER TO DATE, ‘DAYS’ IS DELIVERING INCREASES VS. LAST YEAR OF 3 PERCENT AMONG WOMEN 18-49 VIEWERS AND 8 PERCENT AMONG WOMEN 18-34

UNIVERSAL CITY, Calif. – February 28, 2013 – “Days Of Our Lives” has equaled its highest weeklong women 18-49 and women 18-34 ratings in the last 15 months, according to “live plus same day” ratings results for the week of February 18-22 from Nielsen Media Research.

For the week of February 18-22, "Days Of Our Lives" (1.0 rating, 6 share among women 18-49, 0.6 rating among women 18-34) tied for #4 among network daytime series in the women 18-49 demographic and tied for #3 in the women 18-34 race.

"Days" jumped 25 percent week to week in women 18-49 rating (to a 1.0 from a 0.8) to deliver its highest rating in that key demographic in five weeks (since the week of January 14-18, 1.0) and equal its top result in 15 months (since November 21-25, 2011, 1.1). The 0.6 among women 18-34 also equals the show's highest rating since the week of November 21-25, 2011 (0.8). In total viewers, “Days” averaged 2.7 million persons, its biggest audience since the week of January 14-18 (2.8 million).

Versus the same week last year, “Days” was up 52 percent among women 18-34 (with 194,000 viewers versus the year-ago 128,000), up 19 percent in the women 18-49 demo (620,000 vs. 521,000) and up 10 percent in total viewers (2.7 million vs. 2.5 million).

For the first quarter to date, "Days Of Our Lives" is up 8 percent in the women 18-34 category (206,000 vs. 191,000), up 3 percent in the women 18-49 demo (658,000 vs. 636,000) and up 5 percent in total viewers (2.8 million vs. 2.7 million).

Season to date, "Days Of Our Lives" is tied for #4 in the women 18-49 category and tied for #3 in the women 18-34 demo. Season to date, “Days” is up 2 percent in total viewers (2.7 million vs. 2.6 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date and quarter-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

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CBS had a banner week too.

Edited February 28, 201312 yr by rhinohide

It's nice to actually say the increase for DAYS is totally deserved. The scriptwriters have been on fire.

CBS had a banner week too.

Y&R w/e 2/24 4.73m

B&B w/e 2/24 3.63m

...Indeed, got these from the CBS press release. Dang if B&B got 2.7, that would set a record high in I don't know how long (Toups would know).

Glad Days went up too, and assuming GH did, it was a good Sweeps week for all the soaps!

Wow...feels like we are (slowly) watching B&B climb to an eventual 3.0HH. No soap in the last decade has made this sort of u-turn upwards. Convinced this has a lot to do with axing dead end vets like JW, SF and RM and demos sort of back me up on this. I always said ATWT needed to do this sort of reboot, and posters always jumped down my throat. B&B has managed to honor history while getting out of the typical daytime rut where vets are just slapped on canvus minus aim or purpose.

I've got a feeling that CBS is looking at this for Y&R. Any sceme that cuts payroll while increasing ratings must look very attractive. I see that JFP has already locked Kay in the closet and I hate it. Kay is once of those unique sort of characters who is always timely and pivotal. Maybe Brad Bell should be shifted over to Y&R. I'm sure B&B can run itself between Kay Adlen and Jack Smith. Hell, I think Ed Scott is there, too.

I assume the big gains in total viewers were due to bad weather? I think there was also bad weather this week (Feb 25-March 1).

Yay for the industry and yay for DAYS!

Wow...feels like we are (slowly) watching B&B climb to an eventual 3.0HH. No soap in the last decade has made this sort of u-turn upwards. Convinced this has a lot to do with axing dead end vets like JW, SF and RM and demos sort of back me up on this. I always said ATWT needed to do this sort of reboot, and posters always jumped down my throat. B&B has managed to honor history while getting out of the typical daytime rut where vets are just slapped on canvus minus aim or purpose.

I've got a feeling that CBS is looking at this for Y&R. Any sceme that cuts payroll while increasing ratings must look very attractive. I see that JFP has already locked Kay in the closet and I hate it. Kay is once of those unique sort of characters who is always timely and pivotal. Maybe Brad Bell should be shifted over to Y&R. I'm sure B&B can run itself between Kay Adlen and Jack Smith. Hell, I think Ed Scott is there, too.

You were just talking about how you hated that Kay's not front burner yet in the same breath said Brad Bell should come to Y&R. She wouldn't be front burner under Brad Bell either! The majority of B&B focuses on that triangle between the younger characters.

Wow...feels like we are (slowly) watching B&B climb to an eventual 3.0HH. No soap in the last decade has made this sort of u-turn upwards. Convinced this has a lot to do with axing dead end vets like JW, SF and RM and demos sort of back me up on this. I always said ATWT needed to do this sort of reboot, and posters always jumped down my throat. B&B has managed to honor history while getting out of the typical daytime rut where vets are just slapped on canvus minus aim or purpose.

I've got a feeling that CBS is looking at this for Y&R. Any sceme that cuts payroll while increasing ratings must look very attractive. I see that JFP has already locked Kay in the closet and I hate it. Kay is once of those unique sort of characters who is always timely and pivotal. Maybe Brad Bell should be shifted over to Y&R. I'm sure B&B can run itself between Kay Adlen and Jack Smith. Hell, I think Ed Scott is there, too.

I don't watch YR, but exactly what does Kay offer the show? JC can barely talk these days. If that's sounds cruel, it was not meant to be and you have my apologies, but these shows need to move forward, and we need to let them!

Nice demos for Y&R and B&B, well relative to the fact that they could be worse.

but, but I thought the vampire stuff would make people tune out

Edited March 1, 201312 yr by dragonflies

When all soaps had an abnormal increase in viewers last week, you know it wasn't due to creative quality.

I SWEAR, it's like every week I am home sick or something the soap ratings go up!

Congrats to all soaps!!!

Whatever the cause of the uptick, the ratings are up and that matters. Granted, it doesn't matter when they lose what they gained but it's still nice to see great ratings all around for a change. And frankly, the soaps deserve them. I'm not loving everything but all of them are honestly trying right now and I give them all credit.