I think the original plan was to syndicate the show(s) under the umbrella Desire. I think originally Table for Three as the first show and Fashion House was to be the second. Fox TV was going to be the production company. I'm not sure when Stu Segall Productions became involved, but I know they were the ones that were producing the final product and had a history of producing shows under budget but looking halfway decent. When the CW emerged when UPN and WB folded, there were all these stations that were up for grabs. I believe the plan for MyNetworkTv was very hastily thrown together to try to grab those stations. One of the problems was they mostly landed the lower rated UPN affiliates who's ratings bottomed out from what I recall. In addition, the novelas were a bust and in some metered markets were registering a 0.0 with no viewers. There were a small handful of markets, Miami among them, where the novelas did well based on having a large population of people familiar with the format as well as additional promotion done locally. Even in the "successful" markets, they weren't competing with any of the other networks.
I don't think Secret Obsessions emerged until the arrival of MyNetworkTV. The Secret Obsessions banner was what Fashion House, Wicked, Wicked Games, and I think Saints & Sinners aired under. The ident can be seen in their logo, but I might be wrong on what show was under what label.
I lived in New Hampshire at the time as I was in college and for a while, there was no Boston affiliate for MyNetworkTV lined up and a Fox affiliate out of Boston made it clear they were interested in airing the shows from 1-3 in the afternoon. So there were Fox markets that wanted a daytime component.
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