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Ratings from the 70's


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Thanks again for all your hard work in bringing us this look back at daytime history 

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Agree. It will be interesting to see Y&R evolution from surviving years 1980-1982 to thriving years the rest of the 1980s.

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Posted these numbers earlier in the thread but to save you searching, here they are again.

Look how much stronger ABC is in the desirable demo. All of their soaps  anyway rank higher with the gals 18-34 than in households. Whereas CBS and NBC are mostly  lower.

No wonder ABC was raking in the $$$

January - August 1978 (Women 18-34 Ranking)

1. Family Feud 9.1 38 ABC (5)

2. AMC 8.6 32 ABC (1)

3. AW 8.3 28 NBC (8)

4. ATWT 8.1 30 CBS (7)

5. All in the Family 7.9 27 CBS (12)

6. Y&R 7.8 31 CBS (6)

7. GL 7.5 27 CBS (10)

8. GH 7.2 25 ABC (4)

9 OLTL 7.2 26 ABC (3)

10. Happy Days 7.1 33 ABC (11)

11. RH 7.1 28 ABC (2)

12. SFT 7.1 28 CBS (9)

13. DOOL 6.9 25 NBC (14)

14. TD 6.5 24 NBC (17)

15. TPIR(2) 6.1 28 CBS (18)

16. Wheel of Fortune 6.1 27 NBC (22)

17. LOL 5.8 25 CBS (15)

18. Match Game 78 5.8 19 CBS (20)

19. TPIR(1) 5.7 28 CBS (19)

20. $20,000 Pyramid 5.6 22 ABC (15)

21. EON 5.5 18 ABC (12)

22. Hollywood Squares 5.4 27 NBC (21)

23. New High Rollers 5.1 24 NBC (21)

24. Card Sharks 4.3 24 NBC (26)

25. New Tic Tac Dough 3.9 21 CBS (23)

26. America Alive 3.5 14 NBC (23)

27. FRFP 3.4 13 NBC (25)

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ABC soaps dominated the 18-34 demo and the money came from increased revenues from ads and higher household ratings.  All My Children Number 1 in the demo, Number 1 soap, number 2 overall in daytime and not surprising at Number 2 in the demo is Ryan's Hope...it was on fire then and on the East Coast was All My Children's lead-in from 12:30 to 1 then AMC at 1.

Edited by JoeCool
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FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 4/9/79-4/13/79 & 4/16/79-4/20/79:
 

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FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS (FAST NATIONALS): WEEK OF 4/23/79-4/27/79:
 
 

FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 4/30/79-5/4/79 & 5/7/79-5/11/79:

FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 5/14/79-5/18/79 & 5/21/79-5/25/79:

 

Edited by JAS0N47
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FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 5/28/79-6/1/79 & 6/4/79-6/8/79:

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FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 6/11/79-6/15/79 & 6/18/79-6/22/79:
 
 
FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS (FAST NATIONALS): WEEK OF 6/25/79-6/29/79:
 
 
 
Edited by JAS0N47
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On Y&R during these weeks, Jill and Stuart's divorce was heating up, Greg learned the truth about Nikki's slutty past (this is a few weeks after she killed her father), and most importantly, Kay realized that Suzanne has been gaslighting her. The week of 6/18, Kay is assumed dead in a fire at the sanitarium and then attends her own funeral. Pretty good stuff!

 

Awesome! Thanks so much.

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Nikki had also just killed her father Nick Reed a week or so prior and that may have brought people in that stayed.

I'm also fairly certain Y&R dominated the summer of 79 and was #1 for a lot of it. 

Edited by will81
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