June 27 - July 1, 2011

[Toups]

Ratings for the week June 27 - July 1, 2011

NOTE: NBC coded the DAYS episodes as specials this week due to Wimbledon coverage

Total Viewers

1. Y&R 4,518,000 (-244,000/-571,000)

2. B&B 2,900,000 (-110,000/-171,000)

3. OLTL 2,446,000 (-291,000/+259,000)

4. GH 2,199,000 (-319,000/-183,000) <---- new low *

5. AMC 2,193,000 (-209,000/-289,000) <---- new low **

* Previous low: 2,252,000 (May 30 - June 3, 2011)

** Previous low: 2,208,000 (August 24-28, 2009)

Households

1. Y&R 3.3/10 (-.1/-.2)

2. B&B 2.1/6 (same/-.1)

3. OLTL 1.8/5 (-.1/+.2)

4. GH 1.7/5 (-.2/-.1) <---- ties low

5. AMC 1.6/5 (-.1/-.2) <---- new low *

* Previous low: 1.7/5 (June 20-24, 2011)

Women 18-49 Viewers

1. Y&R 918,000 (-35,000/-171,000)

2. GH 643,000 (-56,000/-101,000)

3. OLTL 642,000 (-17,000/+20,000)

4. B&B 566,000 (-30,000/-69,000)

5. AMC 478,000 (+16,000/-98,000)

Women 18-49 Rating

1. Y&R 1.4/9 (same/-.2)

2. OLTL 1.0/6 (same/+.1)

2. GH 1.0/6 (-.1/-.1) <---- ties low

4. B&B 0.9/6 (same/-.1)

5. AMC 0.7/5 (same/-.2) <---- ties low (2nd straight week)

Girls 12-17 Viewers

1. Y&R 47,000 (-9,000/-26,000)

2. OLTL 39,000 (-3,000/+12,000)

3. B&B 32,000 (+2,000/-19,000)

4. GH 30,000 (-9,000/-2,000)

5. AMC 14,000 (-16,000/-18,000)

Women 18-34 Rating

1. Y&R 0.8/5 (same/-.1)

2. OLTL 0.6/4 (-.1/-.1)

3. GH 0.5/3 (-.1/-.4) <---- ties low

3. B&B 0.5/3 (same/same)

5. AMC 0.4/3 (same/-.2)

Men 18+ Viewers

1. Y&R 1,012,000 (-58,000/-142,000)

2. B&B 637,000 (-19,000/-19,000)

3. OLTL 428,000 (-64,000/+61,000)

4. AMC 406,000 (-45,000/-33,000)

5. GH 359,000 (-57,000/-65,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.8/2,376,000

Tuesday: 1.6/2,112,000

Wednesday: 1.6/2,146,000

Thursday: 1.6/2,192,000

Friday: 1.6/2,139,000

B&B

Monday: 2.3/3,241,000

Tuesday: 2.2/2,960,000

Wednesday: 2.1/2,831,000

Thursday: 2.0/2,784,000

Friday: 1.9/2,686,000

DAYS

Monday: 1.3/1,846,000 (did not count - 55 mins aired)

Tuesday: 1.5/2,070,000 (did not count - 50 mins aired)

Wednesday: 1.4/1,984,000 (did not count - 40 mins aired)

Thursday:

Friday:

GH

Monday: 1.8/2,353,000

Tuesday: 1.8/2,272,000

Wednesday: 1.7/2,295,000

Thursday: 1.6/2,124,000

Friday: 1.5/1,952,000

OLTL

Monday: 1.8/2,524,000

Tuesday: 1.9/2,507,000

Wednesday: 1.8/2,410,000

Thursday: 1.8/2,456,000

Friday: 1.6/2,325,000

Y&R

Monday: 3.5/4,885,000

Tuesday: 3.4/4,628,000

Wednesday: 3.2/4,203,000

Thursday: 3.3/4,565,000

Friday: 2.9/4,050,000

----------------------

For the SEASON September 20, 2010 through July 3, 2011

Households

1. Y&R 3.6

2. B&B 2.2

3. GH 2.1

4. DAYS 2.0

5. OLTL 1.9

5. AMC 1.9

Women 18-49 Rating

1. Y&R 1.6

2. GH 1.4

3. DAYS 1.2

4. OLTL 1.1

5. B&B 0.9

5. AMC 0.9

[Kimmiemae]

I can't wait to see if Days bounces back this week. I thought last week episodes was better than the week before. I hope OLTL continue to show growth. Yes, I'm bias..

[Carolyn1980]

Last year, NBC didn't count any of the episodes of DAYS that aired. They coded all of them as specials. This means there's a good chance we'll only get ratings from the other five soaps for last week.

[Toups]

OLTL does it again! Where are these OLTL fans coming from? LOL

Monday: 148,000 more than AMC, 171,000 more than GH

Tuesday: 395,000 more than AMC, 235,000 more than GH

Wednesday: 264,000 more than AMC, 115,000 more than GH

Thursday: 264,000 more than AMC, 332,000 more than GH

Friday: 186,000 more than AMC, 373,000 more than GH

[OLTL_fan]

The really low Friday numbers aren't surprising since it was 4th of July weekend.

OLTL is the only soap up from last year.

[alwaysAMC]

I wouldn't necessarily ask "where are these fans coming from" in terms of "they did it again"... OLTL lost 291,000+ viewers this week... so really, "where did they all go" is the better question.

All soaps though, sadly, took a big hit this week.

[aMLCproduction]

They should send GH online and Keep OLTL as a strong lead in for its new shows

[Soapsuds]

OUCH!! AMC a 1.6?? GL numbers.

A 1.5 for GH on Friday.

Y&R a 2.9 on Friday.

Good job for B&B and keeping a 2.1 rating for the week.

[Toups]

You rarely see such a big discrepancy like this for OLTL that's why I'm at awe of these numbers. And this isn't a one week thing too.

[Soapsuds]

I guess no one is watching double Lucci.

The show is sinking faster than the Titanic!

They better get it online quick before no one is watching.

[marceline]

I'll be glad when this is over.

Burn it down.

[CouchTomato]

In my area (Midwest), OLTL is on opposite DAYS. I don't know how many markets air both shows in the same time slot. That could be why OLTL picked up viewers while actually losing 291,000? I would've expected OLTL to gain viewers with only tennis and Mrs. Moonves as its competition. But I wonder how much of the overall soap audience migrated to the Casey Anthony trial on HLN and TRTV the past few weeks? I've been hearing that the ratings are way up for those channels during the daytime and primetime dayparts. Do you have any ideas about that, Toups? Thanks as always for the ratings.

[dragonflies]

Damn LB's first week was baaaaaddddd ratings wise

[Eric83]

It is good to look at these horrible ratings and not really give a damn. AMC/OLTL have been saved, GH will probably head online next year and the other soaps have multi-year renewals.

Glad OLTL remains ABC's top soap for the 11th straight week.

[marceline]

I don't think anybody expected ratings to jump just because the HW changed. Offliners have no way of knowing who's writing the show.