January 31 - February 4, 2011

[Saving ATWT]

Stop pissing on everyone's cornflakes!

This tread is a far nicer place minus your persistant belligerence, negativity and false bravado.

Most everyone in here is nice, polite. You prove absolutely nothing by bullying and over-personalizing each and every argument.

Get the chip off your shoulder and be happy ;/

[TeamEric]

Cable news is skewed for an older audience. The 18-34 news junkies rely on the internet for real news and then watch Jon Stewart and Colbert Report decimate the cable news punditry. Until Madison Avenue changes it minds, the 18-34 and 18-49 demos are the most prized.

B&B did spike last Tuesday and Wed to 2.4 and 2.5 so the bad weather does affect them. It's just unlike the other soaps they don't seem to retain the bounce at all. They fall right back down immediately. Steady may be a better word for B&B than stalled?

Actually, GH had one week biggest bad weather gain of all soaps, that huge 718,000 spike last week in December. They have retained 517,000 of those viewers the last 5 weeks. I haven't run the numbers up but believe they have the biggest held gain.

[TeamEric]

Sure, for the 1-2 people who actually care about the NUMBERS...

Outside of May sweeps cratering, OLTL retained its viewership pretty well throughout 2009. But it's demos fell to new all-time lows in Dec 2009.

OLTL monthly Averages:

2009 Monthly averages:

Jan 2009 2,453,947 808,600

Feb 2009 2,513,750 769,500

Mar 2009 2,691,950 820,000 --- 1st March sweeps

Apr 2009 2,446,917 748,600

May 2009 2,353,900 780,600

Jun 2009 2,531,864 766,500

Jul 2009 2,515,571 745,800

Aug 2009 2,365,400 745,800

Sep 2009 2,477,000 740,400

Oct 2009 2,430,400 741,800

Nov 2009 2,532,750 736,500

Dec 2009 2,430,400 648,400

2010 proved a different story. February sweeps was successful but viewership immediately fell off March and didn't start to really rise until October. But interesting to note December again hit a new all-time low in key demo.

2010 Monthly averages:

Jan 2010 2,489,000 708,000

Feb 2010 2,599,750 772,000 --- 1st Feb sweeps

Mar 2010 2,395,266 716,400

Apr 2010 2,326,818 662,800

May 2010 2,375,000 725,250

Jun 2010 2,300,467 665,600

Jul 2010 2,358,524 653,400

Aug 2010 2,273,000 657,250

Sep 2010 2,344,750 675,250

Oct 2010 2,427,250 663,500 --- 4th

Nov 2010 2,380,600 643,250

Dec 2010 2,440,000 623,000 --- 3rd

[Saving ATWT]

B&B seems to have a steady core viewer; however, the soap has bleed viewers at a far faster rate than Y&R. I remember a time when B&B was almost one million viewers ahead of its closest competitor.

What diminishes the GH gains for me is seeing the show holding the same HH share number as AMC and OLTL. Usually, GH tends to be a little further ahead of the pack.

I'm curious about why an 18-54 demo or some oter sort of shift has not happened. It was my impression that '49' being the far end of the demo pertained to the conclusion of parenthood and, thus, buying. Today, especially in the more upwardly mobile demos, the starting of a family has been significantly delayed. Does't this increase the buying power and desirability of people ages 49-54? Any insights considering you are far more familiar with demos than me? With all this talk of 30yrs being the new 20yrs and 50yrs being the new 40 years of age, I wonder if buying patters have changed? I often wonder if networks and Madison Ave. aren't overlooking a lot of societial change and wasting money in the process.

B&B seems to have a steady core viewer; however, the soap has bleed viewers at a far faster rate than Y&R. I remember a time when B&B was almost one million viewers ahead of its closest competitor.

What diminishes the GH gains for me is seeing the show holding the same HH share number as AMC and OLTL. Usually, GH tends to be a little further ahead of the pack.

I'm curious about why an 18-54 demo or some oter sort of shift has not happened. It was my impression that '49' being the far end of the demo pertained to the conclusion of parenthood and, thus, buying. Today, especially in the more upwardly mobile demos, the starting of a family has been significantly delayed. Does't this increase the buying power and desirability of people ages 49-54? Any insights considering you are far more familiar with demos than me? With all this talk of 30yrs being the new 20yrs and 50yrs being the new 40 years of age, I wonder if buying patters have changed? I often wonder if networks and Madison Ave. aren't overlooking a lot of societial change and wasting money in the process.

[dragonflies]

That's actually sad that it takes bad weather for shows to get fairly decent ratings. Summer comes, I agree, the shows will be in the tolet

[Llantano Incorporated]

I am surprised at OLTL holding a high viewer number throughout the entire week, even with the snow. I would have figured that more casual viewers who were home due to weather would have sampled "T-e T--k", not watched OLTL. I would assume that

"T-e T--k" had a decent increase as well..

Good for Days, too- I never will count this show out.

I am surprised that AMC did not gain more, but 1 pm is a tough slot as much as it is a good slot when you are up against the #1 and #3 soap, especially soaps with high demos too.

It amazes me how many people still watch GH, especially the 18-49 set.

[MontyB]

I'm not surprised. Why would they sample the other show, especially if you still like the soaps, but you're not one to record them. The other show is marketed for stay-at-home moms. Should that type of format be on in the afternoon? Seem to me as if it should be on in the morning, but even then IMO I think it will be in the same boat.

I don't watch days, but nice for them.

[marceline]

It's even harder when you keep putting crap on screen. Rylee and the tribulations of St. Kendall is a losing formula.

The first warm spell will decimate ratings for all of daytime: soaps, talk and cable as people run screaming out of their houses. (Yes, I'm projecting but I'm so OVER this cold.)

[Gray Bunny]

Snowbound viewers clearly wanted to check out what's been going on in Salem. Good for DAYS. And OLTL too. Y&R, I've only been watching for 7 years, but damn it's a hot dookie mess...

[jdawg1077]

I think that's Days' highest-rated/most-watched episode since last January when Mickey Horton died. I think they pulled a 2.5 or 2.6 and had 3.6 million viewers, if memory serves me correctly.

It was a good day to get such a large audience, too. That episode kicked off the Rafe's Double storyline which will be the main attraction for the next several weeks, and should provide for some classic soap storytelling.

[EricMontreal22]

I can't believe SON just used the term Snowmageddon...

[Soapsuds]

People around here are just waiting for it to warm up. Wait until spring break...the ratings will nose dive!

[marceline]

The problem with waiting until spring break is that we're currently in sweeps and the lousy weather is buoying bad product. It's allowing people to believe that the crap on screen is better and more popular than it is.

[jpoliver78]

A fact that has been overlooked is that "The Young and the Restless" has been above 5 million viewers per week for the past six weeks...dating back to the week of December 27, 2010. That is the longest such streak this season and the only time that "Y&R" has been above 5 million for longer than one week this season.

The last time "Y&R" had such a streak was during the middle of the 2009-10 season, when it was above 5 million viewers per week for 12 weeks, from January 18, 2010 until the week of April 12, 2010.

Similarly, "The Bold and the Beautiful" has been above 3 million viewers every week this season, with the lone exception of the week of December 6, 2010 when it dipped to 2.99 million viewers.

[Saving ATWT]

So, in other words, Y&R seems to have fallen into a sort of yearly holding pattern where it peaks above 5m for give or take four months? I wonder how much better the show could do with stronger, more focused writing? What I like about this winning streak is that this proves that there is still, indeed, a soap audience. I'd love to see how many more people watch Y&R when you add in SoapNet and online viewing. I remember Days being the NBC.com top show and would guess Y&R does well online, too.