November 8-12, 2010

[Scotty]

Should be posted within the next 10-15 minutes. Good week for 5 of the 6 soaps.

[OLTL_fan]

Wow, these soaps dont even gain on holidays anymore.

[AllMyDaysatGH]

Love AMC, but I'm glad it dropped. Wish it would have dropped even lower. That week for the most part was horrid. Ryan and Greenlee on every single day leading up to their reunion, UGH! There were some good parts (Hubbards & Brot, Caleb/Asher dramas, JR/Annie), but RyassLee overshadowed everything and made things unbearable for the most part!!

ETA: Glad to see that Thursday's episode had the highest viewers. It had Ryasslee in it, but it was the best episode of the week thanks to Brot/Natalia/Jessie and Zach/Kendall.

[Soapsuds]

The numbers are dreadful for all soaps. AMC looks like it's in big trouble.

[Scotty]

Well, to be fair though, Veteran's Day isn't really the type of holiday where a lot of people are off work and would be at home watching soaps...

[OLTL_fan]

Veterans Day for OLTL the past 2 years have been good. 2.2 last year and 2.4 2 years ago.

[Eric83]

I am not watching AMC, but damn when is the last time they have had a 1.0 or better in the demos? Those are downright scary.

Glad Days and OLTL had good weeks.

[All My Shadows]

I still don't get this "People are off work, so they sit around watching soaps" notion at all. Someone's gonna have to explain this to me...for real. If people who are at home every day aren't tuning in, why would people who rarely get the chance to watch? The only uptick that makes sense for me would be people who tape/DVR/SOAPnet/download the shows being able to watch live. But when you've got a routine...

[Marley]

I'm glad AMC dropped as well. Last week was painful with all the Rylee crap shoved down our throats.

[amazing7]

I'm so happy for Days and OLTL for having good weeks for November Sweeps. It's a shame that I use to love and root for AMC, but with all the Rylee front and center, I can't stand AMC anymore. The writing is so bad that I'm glad Days is a good Soap to watch these days.

[SFK]

Exactly. Only soap fans watch soaps. Period. A day off from work is not going to mean much to folks who would have been watching/taping/dvr'ing their stories anyway, no huge ratings surge for that matter.

[AS THE WORLD TURNS]

Owen wasn't on.

[TeamEric]

Since the start of September OLTL is up net +132,000 viewers. OLTL's October was highest viewership average since February sweeps.

However, compared to last November sweeps, thus far OLTL is averaging significantly below in both viewership and demos.

Trends noted so far this year:

5 straight weeks of losses (Feb 15-March 19th)

4 straight weeks of gains (April 19-May 14 = best streak YTD)

5 straight weeks of losses (June 1-July 2)

2009 Monthly averages:

Jan 2009 2,453,947 808,600

Feb 2009 2,513,750 769,500

Mar 2009 2,691,950 820,000

Apr 2009 2,446,917 748,600

May 2009 2,353,900 780,600

Jun 2009 2,531,864 766,500

Jul 2009 2,515,571 745,800

Aug 2009 2,365,400 745,800

Sep 2009 2,477,000 740,400

Oct 2009 2,430,400 741,800

Nov 2009 2,532,750 736,500

Dec 2009 2,430,400 648,400

2010 Monthly averages:

Jan 2010 2,489,000 708,000 --- 2nd

Feb 2010 2,599,750 772,000 --- 1st

Mar 2010 2,395,266 716,400

Apr 2010 2,326,818 662,800

May 2010 2,375,000 725,250

Jun 2010 2,300,467 665,600

Jul 2010 2,358,524 653,400

Aug 2010 2,273,000 657,250

Sep 2010 2,344,750 675,250

Oct 2010 2,427,250 663,500 --3rd

Nov 2010 2,382,000 651,000* --4th

*Thru 11/12

[TeamEric]

After losing a net -164,000 viewers in October, GH bounced back this November posting a net gain thus far of +246,000 viewers. It's demos averages improved to beat pre-Brenda averages now, too.

Trend to watch:

July's pre-Brenda averages:

Jul 2010 2,538,600 806,400

Nov 2010 with Brenda:

Nov 2010 2,467,500 815,000

Overall trends noted so far this year (3 or more weeks of sustained losses or gains):

3 straight weeks of LOSSES (March 1-19)

3 straight weeks of GAINS (March 22-Apr 9)

3 straight weeks of LOSSES (Oct 11-29)

2010 Monthly averages:

Jan 2010 2,707,250 880,750 ----> #2

Feb 2010 2,864,500 1,000,000 ----> #1

Mar 2010 2,575,250 887,250

Apr 2010 2,666,200 878,600

May 2010 2,560,750 854,250

Jun 2010 2,397,750 789,250 ----> GH's worst month

Jul 2010 2,538,600 806,400

Aug 2010 2,562,000 829,250

Sep 2010 2,573,400 851,000

Oct 2010 2,439,250 772,000

Nov 2010 2,467,500 815,000 ---- #9

[TeamEric]

The above poster is correct Veterans day (a cold weather holiday with no repeats) usually draws in more viewers:

Total Viewers 2009 Veterans day week Nov 9-13

1. Y&R 4,915,000 (+81,000/+39,000)

2. B&B 3,276,000 (+134,000/-205,000)

3. DAYS 3,055,000 (+189,000/+385,000)

4. GH 2,818,000 (+36,000/-71,000)

5. AMC 2,753,000 (+177,000/+70,000)

6. OLTL 2,692,000 (+242,000/-220,000)

7. ATWT 2,452,000 (-96,000/-83,000)

Last year OLTL hit 3 million viewers on Veterans day, it's best daily all year. Presidents day is another non-repeat holiday for ABC and typically scores very well too. It's weather related as winter holidays score higher than summer where folks are outside.