October 25-29, 2010

[marceline]

I was thinking the same thing but somebody else brought up (sorry I can't remember who or I'd give credit) that a repeat before a weekend would basically piss people off more as they would now have to wait three days in order to get back to the show.

[J.W.S]

yeah Plus Last Year OLTL had 1.9 HH Now Its 1.8 HH

But GH and AMC Both Had a 2.1 HH Last Year and Now Have Both Dropped To 1.7 HH In a Year

ABC needs To FIX GH and AMC and Leave Llanview Alone

[TeamEric]

Here you, Ann_SS, OLTL's monthly trends.

2009 Monthly averages:

Jan 2009 2,453,947 808,600

Feb 2009 2,513,750 769,500

Mar 2009 2,691,950 820,000

Apr 2009 2,446,917 748,600

May 2009 2,353,900 780,600

Jun 2009 2,531,864 766,500

Jul 2009 2,515,571 745,800

Aug 2009 2,365,400 745,800

Sep 2009 2,477,000 740,400

Oct 2009 2,430,400 741,800

Nov 2009 2,532,750 736,500

Dec 2009 2,430,400 648,400

2010 Monthly averages:

Jan 2010 2,489,000 708,000 --- 2nd

Feb 2010 2,599,750 772,000 --- 1st

Mar 2010 2,395,266 716,400

Apr 2010 2,326,818 662,800

May 2010 2,375,000 725,250

Jun 2010 2,300,467 665,600

Jul 2010 2,358,524 653,400

Aug 2010 2,273,000 657,250

Sep 2010 2,344,750 675,250

Oct 2010 2,427,250 663,500 --3rd

Have only 2010 so far for GH:

2010 Monthly averages:

Jan 2010 2,707,250 880,750 ---- #2

Feb 2010 2,864,500 1,000,000 ---- #1

Mar 2010 2,575,250 887,250

Apr 2010 2,666,200 878,600 ---- #3

May 2010 2,560,750 854,250

Jun 2010 2,397,750 789,250

Jul 2010 2,538,600 806,400

Aug 2010 2,562,000 829,250

Sep 2010 2,573,400 851,000

Oct 2010 2,439,250 772,000 ---- #9

[OLTL_fan]

YIKES 1.5 for GH on Friday. There needs to be some major changes at ABC daytime but of course there wont be.

[Toups]

But there's no data to support that though, unless they did some polling. But we have data that supports Friday is usually the lowest day and Monday the highest. I just makes sense to me to eliminate the lowest day. Also I find it hard to believe people would be mad if they had to wait 3 days instead of 2 for their soap opera fix.

[me4ryky]

Just how low will GH sink before changes are made? There's been a steady decline over the years, but it seems to me a dramatic freefall in the past year or so. Bringing on Franco and Michael Learned did nothing. Bringing back JJ and VM did nothing. Re-pairing past loves hasn't brought back viewers. Breaking up couples hasn't brought anyone back. Beating a teenage girl and (possibly) raping a teenage boy certainly hasn't worked.

Shootings, bombings, backstabbing and sleaze are the mainstays of GH and I think viewers are just realizing

things will never change as long as Frons and Guza are in charge. What a waste of talent.

[marceline]

Intuitively I agree with you. I'll be interested to see if ABC shifts the reruns around.

[TeamEric]

Last summer GH was crashing. Then JJ's big return didn't reallly help the ratings.

But GH hit 3 million viewers in Feb when Sonny shot Dante. That proves former viewers could be lured back. Then GH crashed back down in June and now Brenda's overhyped, overpriced return flopped. Guza mishandled Brenda returns so badly he needs to change direction fast to regain viewer interest. Not sure he can as he's invested so much setup in this dreary the Balkan tale.

[rhinohide]

Why allow Brenda to infect everything on the show? BrendaPalooza should signal to Daytime execs that these returns aren't what their loyal audience is looking for. As should Greenlee's return, and Kelly's return, and the list goes on. Yet somehow, they do not seem to grasp this simple fact that they do not work! But it's not like OLTL is overtaking GH, GH hit record lows and fell below OLTL. There's no winner here.

[quartermainefan]

what a terrible year for the soaps

1. Y&R 3.4/12 (same/-.2) <- ties low rating (2nd straight week)

2. B&B 2.2/8 (-.1/-.2)

3. OLTL 1.8/6 (+.1/-.1)

3. DAYS 1.8/6 (-.1/-.4)

5. AMC 1.7/6 (same/-.4) <- ties low rating (2nd straight week)

5. GH 1.7/5 (-.1/-.4) <- ties low rating (Last time: June 14-18, 2010)

so many - .4

A year ago, DOOL was cooking with Sydney and had the 2.2s, now 2.2 is second place. And 2 weeks of 3.4 for Y&R sounds like a new threshold is being crossed. I guess good for OLTL for weathering the storm better than the rest.

[Southofnowhere]

AMC is in TROUBLE! If ratings don't go up it's TOAST!

They need to make change in HW's ASAP!

[remos]

When is Guza going to realize the Sonny/Brenda/Dante story is not interesting to anyone but himself? He's got a large compliment of Spencers and a decent compliment of Cassidines and Quartermaines (if he recalls Brook and Jason) and that's always been the strength of this show. The Corrinthos should be window dressing and bow to the older families. Even the Scoprios can be brought in for better than Robin's paranoia and Sonny-propping.

[Angela]

OLTL doesn't have anything to crow about as they're status is not because they're rising, it's because they fell to this pathetic level earlier this year and AMC/GH are joining them this fall.

Exactly.

No cold weather rising for the soaps this year? I'm hoping it's just going to be a late year for the rises. The soaps are getting numbers they would usually get in the summer, it's horrible - for all of them except Y&R and B&B.

ETA:

I don't know what happened, when it happened but the show is really, really bad. I think OLTL shows effort, I think AMC is okay but generally on the boring side but GH is tedious.

[TeamEric]

BrendaPalooza Round #1 was a big ratings hit so I can understand why Frons/Guza hoped for a repeat there. But Greenlee's past returns have all flopped and Kelly was never a ratings hit for OLTL.

As for OLTL not winning well the fact is, it's only down -.1 year over year. That's the best performance of all 6 soaps.

Y&R and B&B are down -.2 and DAYS, AMC and GH all down a whopping -.4 over 2009 numbers.

[TeamEric]

Actually, long term trends show over the last 3 months, OLTL has steadily increased it's viewership while holding demos somewhat steady.

Aug 2010 2,273,000 657,250

Sep 2010 2,344,750 675,250

Oct 2010 2,427,250 663,500

I don't do AMC trends but GH had a decent September then been crashing all of October.