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Numbers are based on Live+Same Day ratings

Ratings for the week March 1-5, 2010

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,016,000 (-182,000/-379,000)

2. B&B 3,209,000 (-124,000/-294,000)

3. DAYS 2,973,000 (-249,000/+59,000)

4. AMC 2,728,000 (-59,000/+28,000)

5. GH 2,582,000 (-186,000/-103,000)

6. OLTL 2,463,000 (-154,000/-170,000)

7. ATWT 2,431,000 (+10,000/-243,000)

HH

1. Y&R 3.6/12 (-.1/-.2)

2. B&B 2.4/8 (same/-.1)

3. DAYS 2.2/7 (-.1/same)

4. AMC 2.0/7 (-.1/-.1)

5. GH 1.9/6 (-.1/-.1)

6. OLTL 1.8/6 (-.2/-.2)

6. ATWT 1.8/6 (same/-.2)

Women 18-49 Viewers

1. Y&R 1,159,000 (-36,000/-61,000)

2. DAYS 866,000 (-17,000/-25,000)

3. GH 859,000 (-104,000/-51,000)

4. OLTL 738,000 (-54,000/-88,000)

5. AMC 731,000 (-19,000/-97,000)

6. B&B 700,000 (+2,000/-78,000)

7. ATWT 615,000 (+18,000/-60,000)

Women 18-49 Rating

1. Y&R 1.8/11 (same/same)

2. DAYS 1.3/8 (same/same)

2. GH 1.3/8 (-.2/-.1)

4. AMC 1.1/7 (same/-.1)

4. OLTL 1.1/7 (-.1/-.1)

4. B&B 1.1/7 (same/-.1)

7. ATWT 0.9/6 (same/-.1)

Girls 12-17 Viewers

1. GH 35,000 (-27,000/+5,000)

2. OLTL 31,000 (-15,000/+2,000)

3. AMC 30,000 (+13,000/+6,000)

4. DAYS 19,000 (+3,000/-20,000)

5. Y&R 18,000 (-12,000/-20,000)

6. ATWT 17,000 (-13,000/-26,000)

7. B&B 13,000 (-14,000/-18,000)

Women 18-34 Rating

1. Y&R 1.0/7 (-.1/-.2)

1. DAYS 1.0/6 (+.1/same)

3. GH 0.9/6 (-.2/-.1)

4. AMC 0.8/5 (-.1/-.2)

5. B&B 0.7/5 (+.1/same)

5. OLTL 0.7/4 (-.2/-.2)

7. ATWT 0.6/4 (+.1/-.1)

Men 18+ Viewers

1. Y&R 1,198,000 (-55,000/-158,000)

2. B&B 708,000 (-40,000/-101,000)

3. DAYS 587,000 (-177,000/-96,000)

4. AMC 506,000 (-33,000/-18,000)

5. ATWT 470,000 (-15,000/-110,000)

6. GH 468,000 (-21,000/+15,000)

7. OLTL 414,000 (-26,000/-67,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.1/2,817,000

Tuesday: 2.1/2,845,000

Wednesday: 1.9/2,589,000

Thursday: 2.0/2,710,000

Friday: 1.9/2,679,000

ATWT

Monday: 1.8/2,396,000

Tuesday: 2.0/2,722,000

Wednesday: 1.7/2,251,000

Thursday: 1.8/2,543,000

Friday: 1.7/2,241,000

B&B

Monday: 2.4/3,147,000

Tuesday: 2.5/3,457,000

Wednesday: 2.3/3,180,000

Thursday: 2.4/3,280,000

Friday: 2.3/2,982,000

DAYS

Monday: 2.3/3,157,000

Tuesday: 2.2/2,983,000

Wednesday: 2.2/2,959,000

Thursday: 2.0/2,670,000

Friday: 2.3/3,095,000

GH

Monday: 1.9/2,574,000

Tuesday: 2.1/2,818,000

Wednesday: 1.8/2,549,000

Thursday: 1.9/2,556,000

Friday: 1.8/2,415,000

OLTL

Monday: 1.8/2,440,000

Tuesday: 2.0/2,607,000

Wednesday: 1.8/2,422,000

Thursday: 1.9/2,524,000

Friday: 1.7/2,321,000

Y&R

Monday: 3.7/5,017,000

Tuesday: 3.8/5,406,000

Wednesday: 3.6/5,022,000

Thursday: 3.6/4,999,000

Friday: 3.4/4,637,000

----------------------

For the SEASON September 21, 2009 through March 7, 2010

HH

1. Y&R 3.8

2. B&B 2.4

3. DAYS 2.3

4. GH 2.1

4. AMC 2.1

6. OLTL 1.9

6. ATWT 1.9

Women 18-49 Rating

1. Y&R 1.9

2. DAYS 1.5

2. GH 1.5

4. AMC 1.1

4. B&B 1.1

4. OLTL 1.1

7. ATWT 1.0

I hope All My Children rises in the key demos.

I hope ATWT goes up in HH, viewers and the 18-49 demo. I want all soaps to go up but mostly ATWT.

I think the news of Julianne Moore coming back as Frannie might help the show but I could be wrong

Here is to a good week for all soaps

Edited March 11, 201015 yr by AS THE WORLD TURNS

Its been years since all the soaps were good at the same time. The style in the writing has changed for a number of them going back to the glory years writing especially AMC which looks like a completely different show than the one we've been seeing the past 4 years. AMC hasn't been this good in quite a while.

GH has finally gotten its act together these past couple of months. Thank god for Dante right? LOL!

Even Y&R which has been mad awful lately is lowly getting back in shape.

DAYS and OLTL still keeping up the quality.

ATWT was awesome last week yet it won't be around anymore.

I know most of the soaps will go down this week but if they barely drop that will be a real good sign for them. Most of these soaps are up year to year. I consider 2006-09 to be the worst years for the soaps and if you look at some of these soaps ratings compared to 2005 they are a little close especially DAYS. Yep this genre aint going nowhere it just had a rebirth.

Edited March 11, 201015 yr by BlueLick

Now that my love affair with OLTL is over I could care less how it does in the ratings. I am really hoping AMC and GH rise though. I have really been enjoying them. B&B has been God awful so Days deserves 2nd place. Y&R on the other hand has been all over the place for me. I don't know what to seriously think about the show anymore.

Its been years since all the soaps were good at the same time. The style in the writing has changed for a number of them going back to the glory years writing especially AMC which looks like a completely different show than the one we've been seeing the past 4 years. AMC hasn't been this good in quite a while.

GH has finally gotten its act together these past couple of months. Thank god for Dante right? LOL!

Even Y&R which has been mad awful lately is lowly getting back in shape.

DAYS and OLTL still keeping up the quality.

ATWT was awesome last week yet it won't be around anymore.

I know most of the soaps will go down this week but if they barely drop that will be a real good sign for them. Most of these soaps are up year to year. I consider 2006-09 to be the worst years for the soaps and if you look at some of these soaps ratings compared to 2005 they are a little close especially DAYS. Yep this genre aint going nowhere it just had a rebirth.

With all the firings at OLTL I don't think they are going to last very long unless they have a plan. AMC will prolly go down when the writing gets bad again and that won't be long from now.

I want to see Days,Y&R, ATWT and GH go up. The other shows I don't watch so I could care less.

Looks like DAYS had a big week:

DAYS OF OUR LIVES’ TIES FOR #2 FOR THE MARCH 1-5 WEEK IN WOMEN 18-49, TIES FOR #1 IN WOMEN 18-34

FOR THE SEASON, ‘DAYS’ IS UP VERSUS LAST YEAR IN WOMEN 18-49, WOMEN 25-54 AND TOTAL VIEWERS

WITH ITS BIGGEST OVERALL AUDIENCE IN THREE SEASONS, ‘DAYS’ IS THE FASTEST-GROWING DAYTIME DRAMA ON THE MAJOR NETWORKS VS. ONE YEAR AGO

UNIVERSAL CITY, Calif. – March 11, 2010 – “Days of our Lives” (1.3 rating, 8 share among women 18-49, 1.0/6 among women 18-34) has tied for #2 among network daytime series in the women 18-49 demographic for the week of March 1-5 and tied for #1 in the women 18-34 race.

Season to date, “Days” is tied for #2 in both women 18-49 and women 18-34.

“Days” is up this season versus last in women 18-49 and is delivering its biggest audiences at this point in the season in three years in women 25-54 and total viewers.

Season to date versus one year ago, “Days” is up 2 percent in women 18-49 (979,000 vs. 964,000), up 5 percent in women 25-54 (1.094 million vs. 1.041 million) and up 10 percent in total viewers (3.3 million vs. 3.0 million). “Days” is generating the biggest year-to-year percentage gains for any daytime drama on any major network in total viewers and women 25-54.

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

Looks like GH fell .2 in 18-49 from that release (DAYS tied for 2nd with a 1.3).

AMC will prolly go down when the writing gets bad again and that won't be long from now.

The writing has improved, but overall, it's still not that great. Alot of stuff that's gonna happen reeks of Pratt's vision

The writing has improved, but overall, it's still not that great. Alot of stuff that's gonna happen reeks of Pratt's vision

I know the writing improved and the show is better than when Pratt was writing it, but when the Guiding Light and As the World Turns writers take over I don't know what is gonna happen it might get really bad or not that bad. I guess we will have to find out.

Next week's ratings will certainly take a hit, depending on how many markets are covering regional NCAA playoffs. The ABC affiliate here is pre-empting the ABC soaps for all day coverage of the SEC Tournament(which are, technically, syndicated by ESPN). I hope the blackouts are more widespread(meaning an NBC or CBS affiliate has the rights in other areas) and that it is not JUST an ABC thing. That could drive the ratings of the shows down.

Next week's ratings will certainly take a hit, depending on how many markets are covering regional NCAA playoffs.

I thought the NCAA playoffs were on CBS not ABC? ATWT is not on next Thursday or Friday (at least not in NYC area)

I thought the NCAA playoffs were on CBS not ABC? ATWT is not on next Thursday or Friday (at least not in NYC area)

The National Playoffs YES. The Regional Playoffs(SEC, Big 12, etc.) are all syndicated and vary by which local affiliate gets the rights to the games. There maybe a CBS or NBC affiliate in the country that owns the rights to these Regional playoffs or games, syndicated by ESPN. But I know for a fact both ABC affiliates in Fort Smith/Fayetteville and Little Rock carry SEC Network.

Edited March 11, 201015 yr by bellcurve

Two things:

1. Toups: Do you have the viewer season-to-date numbers -- those that include Live + 7day -- it would be interesting to see how much of a lift the soaps get from later viewing. I don't always watch same day. Clearly DAYS benefits -- if it's season average is 3.3 million, it's getting a nice bump.

2. Several CBS stations in the south usually preempt for ACC Tourney. For example in Raleigh, Y&R is being show at 2:30 am tomorrow and Saturday. In Charlotte, they are completely preempted both days.