April 6-10, 2009

[Toups]

This week's ratings are brought to you by: An Interview with Former 'GL' Head Writer Nancy Curlee

If you're going to copy/paste, please link. Thank you.

Numbers are based on Live+Same Day ratings

Ratings for the week April 6-10, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,215,000 (+81,000/+128,000)

2. B&B 3,350,000 (+25,000/-318,000)

3. DAYS 2,768,000 (-99,000/+116,000)

4. GH 2,511,000 (-133,000/-507,000) <------- new low

5. AMC 2,510,000 (-203,000/-45,000)

6. ATWT 2,462,000 (-143,000/-353,000)

7. OLTL 2,401,000 (-287,000/-85,000)

8. GL 2,193,000 (-24,000/-252,000)

HH

1. Y&R 3.7/12 (same/-.1)

2. B&B 2.4/8 (-.1/-.3) <-------- ties low rating

3. DAYS 2.0/7 (-.2/same)

4. AMC 1.9/6 (-.1/-.1)

4. GH 1.9/6 (-.1/-.4) <--------- new low rating

6. OLTL 1.8/6 (-.2/-.2) <------- new low rating

6. ATWT 1.8/6 (-.1/-.3)

8. GL 1.6/5 (same/-.2)

Women 18-49 Viewers

1. Y&R 1,191,000 (+105,000/+18,000)

2. DAYS 857,000 (+13,000/-59,000)

3. GH 834,000 (-30,000/-279,000)

4. AMC 741,000 (-95,000/-112,000)

5. OLTL 736,000 (-117,000/-126,000)

6. B&B 710,000 (-5,000/-184,000)

7. ATWT 587,000 (-61,000/-228,000)

8. GL 564,000 (-22,000/-212,000)

Women 18-49 Rating

1. Y&R 1.8/12 (+.2/same)

2. DAYS 1.3/8 (same/-.1)

2. GH 1.3/8 (same/-.4)

4. AMC 1.1/7 (-.2/-.2)

4. B&B 1.1/7 (same/-.3)

4. OLTL 1.1/7 (-.2/-.2) <--------- ties low rating

7. ATWT 0.9/6 (-.1/-.3)

7. GL 0.9/5 (same/-.3)

Girls 12-17 Viewers

1. OLTL 50,000 (+25,000/+33,000)

2. GH 49,000 (+9,000/+17,000)

3. Y&R 41,000 (+11,000/+18,000)

4. DAYS 37,000 (+15,000/same)

5. ATWT 28,000 (+1,000/+5,000)

6. B&B 27,000 (+13,000/same)

7. GL 24,000 (+7,000/-6,000)

8. AMC 20,000 (+4,000/+6,000)

Women 18-34 Rating

1. Y&R 1.1/7 (+.1/+.2)

2. DAYS 1.0/6 (-.1/same)

3. AMC 0.9/6 (-.1/+.2)

3. GH 0.9/6 (-.2/-.2)

5. OLTL 0.8/5 (-.2/same)

6. B&B 0.7/4 (+.1/same)

7. ATWT 0.6/4 (-.1/same)

8. GL 0.5/3 (-.1/same)

Men 18+ Viewers

1. Y&R 1,244,000 (-27,000/-56,000)

2. B&B 766,000 (-1,000/-95,000)

3. DAYS 548,000 (-77,000/-6,000)

4. ATWT 515,000 (-20,000/-112,000)

5. AMC 469,000 (-64,000/-42,000)

6. GL 466,000 (+5,000/-39,000)

7. GH 420,000 (-40,000/-126,000)

8. OLTL 415,000 (-64,000/-28,000)

----------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.0/2,652,000

Tuesday: 2.0/2,608,000

Wednesday: 1.9/2,414,000

Thursday: 1.8/2,289,000

Friday: 1.8/2,589,000

ATWT

Monday: 1.9/2,588,000

Tuesday: 1.8/2,517,000

Wednesday: 1.8/2,382,000

Thursday: 1.6/2,304,000

Friday: 1.8/2,518,000

B&B

Monday: 2.5/3,487,000

Tuesday: 2.4/3,213,000

Wednesday: 2.4/3,207,000

Thursday: 2.3/3,282,000

Friday: 2.5/3,559,000

DAYS

Monday: 2.0/2,750,000

Tuesday: 2.0/2,736,000

Wednesday: 2.0/2,823,000

Thursday: 2.0/2,817,000

Friday: 2.0/2,717,000

GH

Monday: 2.0/2,727,000

Tuesday: 2.0/2,433,000

Wednesday: 1.9/2,533,000

Thursday: 1.8/2,334,000

Friday: 1.9/2,529,000

GL

Monday: 1.6/2,232,000

Tuesday: 1.6/2,262,000

Wednesday: 1.7/2,335,000

Thursday: 1.4/1,934,000

Friday: 1.6/2,201,000

OLTL

Monday: 1.9/2,533,000

Tuesday: 1.9/2,516,000

Wednesday: 1.8/2,251,000

Thursday: 1.7/2,208,000

Friday: 1.9/2,495,000

Y&R

Monday: 3.8/5,346,000

Tuesday: 3.7/5,142,000

Wednesday: 3.7/5,169,000

Thursday: 3.5/4,900,000

Friday: 3.8/5,515,000

----------------------

For the SEASON September 22, 2008 through April 12, 2009

HH

1. Y&R 3.8

2. B&B 2.6

3. GH 2.2

3. DAYS 2.2

5. AMC 2.1

5. OLTL 2.1

7. ATWT 2.0

8. GL 1.6

Women 18-49 Rating

1. Y&R 1.8

2. GH 1.5

2. DAYS 1.5

4. AMC 1.3

4. OLTL 1.3

6. B&B 1.2

7. ATWT 1.1

8. GL 0.9

[ATWT_GL_fan]

Toups do you know when the ratings will be released

[rangethatrover]

I have been waiting for the bottom to drop out of OLTL, and it sure has. nearly 300,000 viewers? WOW.

GH and AMC are not faring that much better, but still. Wow.

I think all 3 shows need some real refocusing, changes that go beyond HD and lighting.

And only a lousy .2 over a show that has just been cancelled because of it demos.

GH is holding its 1.3. Which makes me ill.

[dm.]

Ouch for GH... actually all ABC soaps. That's Fronsie for ya.

Y&R increased since last week and as opposed to last year. That's nice to see.

[MarkH]

Y&R bottomed out ... precipitously ... a year ago. That was the disastrous MAB/Griffith era. Fortunately, they have stabilized in the year since. The question is how long this plateau can last.

The other miracle is Days. That one...well...I think it proves that many of my assumptions about what makes a successful soap opera are false.

[Ann_SS]

Yikes, GH's overall viewers. Their demos are constant so I bet ABC is relatively happy, although Days is holding on to that second place spot.

[Toups]

Something happened on Thursday. Pre-emptions? Power outage?

[Kryptonite]

Outside of Y&R and DAYS that was the worst week ever for soap ratings. Y&R seems to be going up year to year from here on out.

What the hell happened on Thursday? Every soap was down across the board.

[amazing7]

See this is exactly where AMC and GH should be, but AMC should be even lower. These tacky ass storylines of Pratt & Guza are having the fans tune out in droves. Let's hope they keep falling until someone other than Frons steps in to fix this mess.

[Jonathan]

Well, Thursday was Holy Thursday, so it was the beginning of vacation for a lot of people. But I don't think that explains drops across the board.

[EastMA2]

I know we can't beat a dead horse and that GL has been cancelled, but they really aren't that much lower than other, more expensive shows. Yes, I know demos all play into it as well and GL has horrible demos, but it's very obvious that this coming year, after GL is gone, I think you'll see the remaining shows sink down to the level that GL is at now. And with their budgets much higher than GL's, there will be no choice but to cut the remaining shows budgets even further, which will compromise the quality and make the shows fall even further. It's a viscious circle.

I also think that you will see other shows, ATWT in particular, adapt some of the 'look' that GL has. There will be no choice because the viewers are tuning out, decreasing ad revenue and thus decreasing budgets. If you look at this week's ratings, GL had more viewers on Wednesday than GH had on Thursday. This doesn't bode well for the shows that will be on the air after GL signs off.

[Y&RWorldTurner]

The ABC soaps might go down again next week, they were all pre-empted on Wednesday in New York.

[rhinohide]

That's really bad for OLTL. It kind of bears out what I've been saying about the ratings lagging audience approval or acceptance by a few weeks. And that doesn't bode well for the next few weeks. I fear the bottom is getting ready to fall out.

[MichaelGL]

These ratings are pathetic.

[rangethatrover]

Rhino, i think so too. It is not good. This summer is going to be a complete ratings disaster for OLTL. I am always doomsdaying OLTL, but i am feeling a 1.6 or 1.7.