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December 29, 2008 - January 2, 2009


Toups

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I think it's possible GL could go up with GA's return.

Yes IMO stagnant ratings are ALWAYS bad. It means not drawing in NEW viewers. Sure it's important to keep the ones you have, but it's also important to bring in new viewers as well. When nothing is doing that, that is bad. Where would tv shows be if they didn't bring in new viewers every week? Cancellation heaven.

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I feel like Y&R and OLTL are my two kids.

Y&R is my popular and well behaved kid who gets good grades and has lots of friends.

OLTL is my crazy kid who does terribly in school, is totally gothed out, quit the baseball team to listen to deathmetal and smokes pot. But I still love him, maybe even a little more than the perfect one. But I am starting to want to get prepared for his/her inevitable demise.

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I would agree at any other time in the history of soaps, but in this climate esp in the last year when ratings have been plummeting for most of the soaps - stagnant ratings are not a bad thing.

And that is not spin.

You better believe when Days quit bleeding and went stagnant at 2.0 for a couple of months there Days wasn't saying it was a bad thing. They were happy.

AMC and OLTL have both been bleeding for awhile now. So being stagnant is not a bad thing right now. Back in the late 1976/1977 when GH was about to be cancelled Gloria Monty had to stop the bleeding that was happening on GH then. She did. She stagnated and stabilized the ratings first and then and only then did they go up.

As to AMC it wasn't exactly stagnant this week. Yes they kept the same number of households, but they attracted bigger households giving them a bigger set of viewers.

Everyone had to to realize that in this climate a show is not going to attract new viewers every week. IN this climate of fewer people watching soaps and television as a whole that is just not going to happen. Plus these soaps did not get into the positions they are in now overnight and with that they are not going to go up overnight either.

Trying to look at one or two weeks ratings and judge it or a writer as a failure is not logical. It is looking at the overall. Right now Pratt has the ratings stabilized and that is a good thing - just like it was for Days.

Days stabilized and they are now slowly building back their audience. If Pratt continues to do what he is doing and continues to build trust in the viewers who have come back then he can do the same. And there are many of us who have come back and enjoying the show.

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History of AMC's ratings over the last year picking up with B&E's first official week after they were out for the strike:

Jan 28 - Feb 1: AMC 2.2/7 (same/-.4) ---- B&E started officially on Jan 31st

Feb 4-8: AMC 2.1/7 (-.1/-.6)

Feb 11-15: AMC 2.1/7 (same/-.7)

FEb 18-22: AMC 2.2/7 (+.1/-.5)

Feb 25-29: AMC 2.0/7 (-.2/-.6)

Mar 3-7: AMC 2.0/7 (same/-.5)

Mar 10-14: AMC 2.0/7 (same/-.5)

Mar 17-21: AMC 2.0/6 (same/-.4)

Mar 24-28: AMC 1.9/6 (-.1/-.4) <------ ties low rating

Mar 31-Apr 4: AMC 1.9/6 (same/-.5) <-------- ties low rating

Apr 7-11: AMC 2.0/7 (+.1/-.4)

Apr 14-18: AMC 1.9/7 (-.1/-.5) <--------- ties low rating

Apr 21-25: AMC 2.0/7 (+.1/-.5)

Apr 28-May 2: AMC 2.0/7 (same/-.4)

May 5-9: AMC 1.9/7 (-.1/-.6) <------- ties low rating

May 12-16: AMC 2.0/7 (+.1/-.5)

May 19-23: AMC 2.0/7 (same/-.4)

May 26-30: AMC 2.1/7 (+.1/-.3)

Jun 2-6: AMC 2.2/7 (+.1/-.1)

Jun 9-13: AMC 2.0/6 (-.2/-.3)

Jun 16-20: AMC 2.0/6 (same/-.3)

Jun 23-27: AMC 1.9/6 (-.1/-.3) <-------- ties low rating

Jun 30-Jul 4: AMC 1.9/6 (same/-.3) <------- ties low rating

Jul 7-11: AMC 2.0/6 (+.1/-.3)

Jul 14-18: AMC 2.0/6 (same/-.3)

July 21-25: AMC 2.0/6 (same/-.4)

July 28-Aug 1: AMC 1.9/6 (-.1/-.5) <-------- ties low rating

Aug 4-8: AMC 1.9/6 (same/-.4) <--------- ties low rating

Aug 11-15: AMC 1.8/6 (-.1/-.4) <--------- new low rating

Aug 18-22: AMC 1.8/6 (same/-.5) <-------- ties low rating

Charles Pratt stars August 27th:

Aug 25-29: AMC 1.9/6 (+.1/-.3)

Sep 1-5: AMC 1.9/7 (same/-.4)

Sep 8-12: AMC 1.9/6 (same/-.3)

Sep 15-19: AMC 1.9/7 (same/-.3)

Sep 22-26: AMC 1.8/6 (-.1/-.5) <-------- ties low rating

Sep 29-Oct 3: AMC 1.8/6 (same/-.4) <-------- ties low rating

Oct 6-10: AMC 1.9/6 (+.1/-.3)

Oct 13-17: AMC 1.9/7 (same/-.2)

Oct 20-24: AMC 2.1/7 (+.2/+.1)

Oct 27-31: AMC 2.0/7 (-.1/+.1)

Nov 3-7: AMC 2.0/7 (same/same)

Nov 10-14: AMC 2.1/7 (+.1/+.1)

Nov 17-21: AMC 2.0/7 (-.1/-.1)

Nov 24-28: AMC 2.0/7 (same/-.1)

Dec 1-5: AMC 1.9/7 (-.1/-.1)

Dec 8-12: AMC 2.0/6 (+.1/same)

Dec 15-19: AMC 2.1/7 (+.1/+.1)

Dec 22-26: AMC 2.0/6 (-.1/-.1)

When you look at this Pratt has broken the trend of tie the low rating taht was a very common thing under B&E.

And if you want to talk about stagnant ratings, Pratt has only had 4 weeks taht the ratings stagnanted the same and that was early. The rest of the time he has stayed the same only 2 weeks in a row.

If you look at B&E they were the ones who were stagnant more often, and at the end just bled the show down from 2.2 all the way to 1.8.

So even though some of you are wanting Pratt to fail ABC is actually looking at the ratings under so far as very good esp. when they are compared to B&E's dismal ratings at the end.

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Me thinks the Y&R 4.0 projections were premature.

I'm just glad that OLTL held at 2.0. There seems to at least be a bandaid on the severed artery. Keep Marty and Todd front and center (because TSJ and SH are the bestest talent evah? And they have the most wonderfullest chemistry?). The Marty hour will eventually drive the show into the ground. Not because SH isn't talented, or Marty isn't an intriguing and strong character, or because the story isn't well written and executed, but because no single character should be at the center of the universe because there are a lot of diverse viewers and not all of them are going to be interested in this particular story. It's becoming the story that ate Llanview.

OLTL has become extremely unbalanced again. RC needs to reel it back in, and get over his own personal fascination with this story, and remember there are just as many people who are disgusted by it as are fascinated and compelled by it. And he needs to tie the Montez story to the rest of the canvas.

And John McBain sucks!

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B&E started in July 2007. Not Jan 2008. Their first 19

7/9/07.........5.....2.3.....07.....5) 1.3/09.....6) 2,839,000

7/16/07.......5.....2.3.....07.....5) 1.4/09.....5) 2,917,000 (+78,000) - First Stunt/Crash

7/23/07.......5.....2.4.....08...*4) 1.5/10.....5) 3,101,000 (+184,000)

7/30/07.... *4.....2.4.....08...*3) 1.5/10.....4) 3,092,000

8/6/07.......*4.....2.3.....07.....5) 1.2/08.....6) 2,831,000

8/13/07.......5.....2.2.....07.....5) 1.2/08.....6) 2,811,000

8/20/07.......5.....2.3.....07...*4) 1.4/09.....5) 3,020,000

8/27/07.......5.....2.2.....07...*4) 1.4/10.....5) 2,875,000

9/3/07.........5.....2.3.....08...*3) 1.5/10.....5) 2,904,000

9/10/07.....*5.....2.2.....08.....4) 1.4/09.....6) 2,792,000

9/17/07.....*5.....2.2.....08.....4) 1.4/09.....6) 2,802,000

9/24/07.......5.....2.3.....08...*4) 1.3/08.....6) 2,824,000

10/1/07.....*5.....2.2.....08...*4) 1.3/09.....6) 2,623,000

10/8/07.......6.....2.2.....08...*3) 1.3/09.....6) 2,757,000

10/15/07.....6.....2.1.....07...*5) 1.3/09.....6) 2,678,000

10/22/07...*7.....2.0.....07...*6) 1.2/08.....8) 2,536,000

10/29/07...*6.....1.9.....07.....8) 1.0/07.....7) 2,421,000

11/5/07.......6.....2.0.....07...*6) 1.2/08.....8) 2,480,000

11/12/07...*6.....2.0.....07...*6) 1.2/08.....8) 2,607,000

8/25/08.....*4.....1.9.....06.....6) 1.1/07.....7) 2,355,000

9/1/08.......*6.....1.9.....07...*3) 1.2/08.....6) 2,510,000

9/8/08.......*6.....1.9.....06...*4) 1.2/07.....7) 2,465,000

9/15/08.......6.....1.9.....06.....5) 1.2/07.....6) 2,530,000

9/22/08.......7.....1.8.....06...*5) 1.1/07.....7) 2,343,000

9/29/08.......7.....1.8.....06...*6) 1.1/07.....7) 2,381,000

10/6/08.....*4.....1.9.....06...*6) 1.1/07.....7) 2,430,000

10/13/08...*6.....1.9.....07.....5) 1.1/07.....7) 2,506,000 (+76,000) - First Stunt/Tornado

10/20/08...*3.....2.1.....07...*3) 1.3/07...*3) 2,743,000 (+237,000)

10/27/08...*4.....2.0.....07.....5) 1.2/07.....6) 2,581,000

11/3/08.....*4.....2.0.....07.....6) 1.2/07.....6) 2,664,000

11/10/08.....5.....2.1.....07...*4) 1.3/08.....5) 2,683,000

11/17/08...*5.....2.0.....07.....6) 1.1/07.....7) 2,590,000

11/24/08...*5.....2.0.....07...*3) 1.2/07.....6) 2,758,000

12/1/08.......7.....1.9.....07...*5) 1.2/07.....7) 2,541,000

12/8/08.....*5.....2.0.....06...*5) 1.2/07.....6) 2,567,000

12/15/08...*4.....2.1.....07...*5) 1.2/07.....6) 2,690,000

12/22/08...*5.....2.0.....06.....5) 1.2/07.....6) 2,732,000

12/29/08...*5.....2.0.....06...*4) 1.2/07.....6) 2,776,000

Holiday Bumps of AMC Past:

12/18/06...*6.....2.4.....08.....5) 1.5/09.....7) 3,077,000

12/25/06...*5.....2.5.....07.....5) 1.5/08.....6) 3,322,000 (+245,000)

12/17/07...*5.....2.0.....07...*4) 1.2/08.....7) 2,466,000

12/24/07...*5.....2.1.....06...*5) 1.3/07.....6) 2,835,000 (+369,000)

12/15/08...*4.....2.1.....07...*5) 1.2/07.....6) 2,690,000

12/22/08...*5.....2.0.....06.....5) 1.2/07.....6) 2,732,000 (+42,000)

12/29/08...*5.....2.0.....06...*4) 1.2/07.....6) 2,776,000 (+44,000)

DAILY RANK FOR LAST WEEK

1.(1) Y&R: Monday, 12/29: 3.9/5,193,000 (-65,000)

2.(2) B&B: Monday, 12/29: 2.9/3,728,000 (+114,000)

3.(5) DAYS: Monday, 12/29: 2.4/3,353,000 (+502,000)

4.(4) AMC: Monday, 12/29: 2.1/3,000,000 (+115,000)

5.(3) GH: Monday, 12/29: 2.2/2,989,000 (+63,000)

6.(6) ATWT: Monday, 12/29: 2.1/2,790,000 (-30,000)

7.(7) OLTL: Monday, 12/29: 2.0/2,778,000 (+18,000)

8.(8) GL: Monday, 12/29: 1.7/2,212,000 (-5,000)

1.(1) Y&R: Tuesday, 12/30: 3.6/5,312,000 (+119,000)

2.(2) B&B: Tuesday, 12/30: 2.6/3,694,000 (-34,000)

3.(3) DAYS: Tuesday, 12/30: 2.2/3,163,000 (-190,000)

4.(6) ATWT: Tuesday, 12/30: 2.0/2,851,000 (+61,000)

5.(4) AMC: Tuesday, 12/30: 1.9/2,502,000 (-498,000)

6.(5) GH: Tuesday, 12/30: 1.9/2,488,000 (-501,000)

7.(7) OLTL: Tuesday, 12/30: 1.8/2,441,000 (-337,000)

8.(8) GL: Tuesday, 12/30: 1.6/2,240,000 (+28,000)

*.(1) Y&R: Wednesday, 12/31: 3.7/5,471,000 (DNC; New) (+159,000)

*.(2) B&B: Wednesday, 12/31: 2.7/3,976,000 (DNC; New) (+282,000)

*.(3) DAYS: Wednesday, 12/31: 2.3/3,076,000 (DNC; New) (-87,000)

*.(6) GH: Wednesday, 12/31: 1.4/2,055,000 (Repeat, DNC)

*.(7) OLTL: Wednesday, 12/31: 1.3/1,896,000 (Repeat, DNC)

*.(5) AMC: Wednesday, 12/31: 1.5/1,888,000 (Repeat, DNC)

*.(4) ATWT: Wednesday, 12/31: No Episode

*.(8) GL: Wednesday, 12/31: No Episode

1.(*) Y&R: Friday, 1/2: 4.0/5,648,000 (+177,000)

2.(*) B&B: Friday, 1/2: 2.7/3,919,000 (-57,000)

3.(*) DAYS: Friday, 1/2: 2.3/3,329,000 (+253,000)

4.(*) GH: Friday, 1/2: 2.3/3,117,000 (+629,000)

5.(*) OLTL: Friday, 1/2: 2.1/2,910,000 (+469,000)

6.(*) ATWT: Friday, 1/2: 2.1/2,874,000 (+23,000)

7.(*) AMC: Friday, 1/2: 2.1/2,828,000 (+326,000)

8.(*) GL: Friday, 1/2: 1.7/2,244,000 (+4,000)

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