November 17-21, 2008

[Toups]

This week's ratings is brought to you by Greenville General and Life In General

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Numbers are based on Live+Same Day ratings

Ratings for the week November 17-21, 2008

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,080,000 (+204,000/-384,000)

2. B&B 3,571,000 (+90,000/-259,000)

3. GH 2,819,000 (-70,000/-491,000)

4. DAYS 2,698,000 (+28,000/+137,000)

5. OLTL 2,680,000 (-232,000/-149,000)

6. ATWT 2,655,000 (+120,000/-273,000)

7. AMC 2,590,000 (-93,000/-95,000)

8. GL 1,985,000 (+35,000/-588,000)

HH

1. Y&R 3.7/13 (+.1/-.3)

2. B&B 2.6/9 (+.1/-.2)

3. GH 2.2/7 (same/-.4)

4. OLTL 2.1/7 (-.1/-.2)

5. AMC 2.0/7 (-.1/-.1)

5. DAYS 2.0/7 (same/same)

5. ATWT 2.0/7 (+.1/-.2)

8. GL 1.5/5 (+.1/-.4)

Women 18-49 Viewers

1. Y&R 1,162,000 (+92,000/+17,000)

2. GH 909,000 (-84,000/-209,000)

3. OLTL 830,000 (-136,000/-90,000)

4. DAYS 820,000 (-11,000/-14,000)

5. B&B 814,000 (-5,000/-29,000)

6. AMC 758,000 (-101,000/-53,000)

7. ATWT 646,000 (-2,000/-88,000)

8. GL 505,000 (+14,000/-185,000)

Women 18-49 Rating

1. Y&R 1.8/11 (+.2/+.1)

2. GH 1.4/8 (-.1/-.3)

3. OLTL 1.3/8 (-.2/-.1)

4. DAYS 1.2/8 (-.1/-.1)

4. B&B 1.2/8 (same/-.1)

6. AMC 1.1/7 (-.2/-.1)

7. ATWT 1.0/6 (same/-.1)

8. GL 0.8/5 (+.1/-.2)

Girls 12-17 Viewers

1. Y&R 54,000 (-4,000/same)

2. ATWT 44,000 (+7,000/+4,000)

3. OLTL 43,000 (+7,000/-9,000)

4. DAYS 41,000 (+10,000/-8,000)

4. AMC 41,000 (+9,000/+3,000)

6. GH 39,000 (+15,000/-14,000)

7. GL 34,000 (+16,000/-40,000)

7. B&B 34,000 (-10,000/-5,000)

Women 18-34 Rating

1. Y&R 1.1/7 (+.2/+.3)

2. GH 1.0/6 (-.1/-.1)

2. DAYS 1.0/6 (-.1/-.1)

4. AMC 0.7/5 (-.2/-.1)

4. OLTL 0.7/5 (-.2/-.1)

4. B&B 0.7/5 (same/+.3)

7. ATWT 0.6/4 (same/+.1)

8. GL 0.5/3 (+.1/+.1)

Men 18+ Viewers

1. Y&R 1,305,000 (+131,000/-89,000)

2. B&B 842,000 (+87,000/-43,000)

3. ATWT 590,000 (+71,000/-27,000)

4. DAYS 581,000 (-60,000/+34,000)

5. AMC 508,000 (-22,000/-74,000)

6. GL 482,000 (+24,000/-54,000)

7. GH 478,000 (-9,000/-169,000)

8. OLTL 465,000 (-70,000/-122,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.1/2,667,000

Tuesday: 2.0/2,649,000

Wednesday: 2.0/2,542,000

Thursday: 2.0/2,560,000

Friday: 1.9/2,532,000

ATWT

Monday: 2.0/2,495,000

Tuesday: 2.0/2,576,000

Wednesday: 2.0/2,775,000

Thursday: 1.9/2,708,000

Friday: 1.9/2,721,000

B&B

Monday: 2.8/3,712,000

Tuesday: 2.6/3,320,000

Wednesday: 2.8/3,899,000

Thursday: 2.5/3,456,000

Friday: 2.5/3,469,000

DAYS

Monday: 2.2/2,987,000

Tuesday: 1.9/2,608,000

Wednesday: 2.0/2,667,000

Thursday: 2.0/2,710,000

Friday: 1.9/2,517,000

GH

Monday: 2.2/2,760,000

Tuesday: 2.2/2,860,000

Wednesday: 2.1/2,777,000

Thursday: 2.1/2,683,000

Friday: 2.2/3,016,000

GL

Monday: 1.5/1,912,000

Tuesday: 1.4/1,964,000

Wednesday: 1.5/2,009,000

Thursday: 1.5/1,975,000

Friday: 1.5/2,064,000

OLTL

Monday: 2.1/2,713,000

Tuesday: 2.1/2,755,000

Wednesday: 2.0/2,610,000

Thursday: 2.0/2,619,000

Friday: 2.0/2,705,000

Y&R

Monday: 3.7/4,922,000

Tuesday: 3.8/4,977,000

Wednesday: 3.8/5,315,000

Thursday: 3.6/5,128,000

Friday: 3.6/5,060,000

----------------------

For the SEASON September 22, 2008 through November 23, 2008

HH

1. Y&R 3.6

2. B&B 2.6

3. GH 2.3

4. DAYS 2.1

4. OLTL 2.1

6. ATWT 2.0

6. AMC 2.0

8. GL 1.5

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.5

3. DAYS 1.4

4. OLTL 1.3

5. B&B 1.2

5. AMC 1.2

7. ATWT 1.1

8. GL 0.9

[Bright Eyes]

When do you think you'll have these by?

[Toups]

Umm.....Monday? Don't really know. We'll see.

[TMOTVSoaps]

Pretty interesting week for soaps during November 17-21, 2008. This is probably the most important week of the year for soap ratings, but you can make the argument that the week of November 10-14, 2008 was the most important. The reason why I'm saying this week is pretty damn important is b/c its going to be pretty interesting to see what soaps are going to be able to stabilize, go up, or decline hard.

The ABC Soaps have alot of momentum going and it'll be pretty important to see if AMC and OLTL either stabilize or go up, but if they go down that's not good. GH had a huge week with the mob war and Elizabeth/Jason fire stuff so they should be going up.

The CBS Soaps are having a soft sweeps period and Y&R has not lifted the lineup enough to reflect a growth in the ratings. If Y&R does not stabilize at 3.6 or go up then I'm expecting some pretty low numbers from each of their soaps. B&B is starting to become watchable again.

The most interesting of the soaps belongs to DAYS and NBC. They had a really interesting week with heavy promotion of DOOL in prime time during Sunday Night Football, which is the network's current high-rated program. The Nick/Melanie stuff was done pretty good and the soap has been good all month long so the show deserves a growth for becoming watchable again. I expect at the very least a 2.0 or 2.1, but a 2.2 or 2.3 is very possible.

Can't wait to see them!

[rangethatrover]

I am hoping for a 2.1 for OLTL- I was also hoping for the highest viewers on ABC like last week, but I forgot about GH and all of the mob s-it. I am hoping that OLTL will semi-maintain the prior week's ratings with at least a 2.1. The show was stellar.. if the show frops below 2.1, It is not good.

Y&R 3.6-3.7. I just want to see it edge back up to 4.0. It deserves it.

B&B- The show is more watchable, I loved the comedic stuff with Stephanie and whatshername- but for the most part the show is a terribly acted, completely cliched, boring- mess. The most overrated show on this planet. Yeah I know what is coming up with the accident- but I will not hold my breath.

I don't watch any of the other shows.. I frankly hate to see Days rewarded in the ratings. It deserves to drop like a stone so MAYBE that show can learn the error of its ways. It is almost too late.

[LoyaltoAMC]

Will be interesting to see if the Ryan/Annie stuff was enough to hold viewers. Love MCE, but not fond of the storyline. I'm really not feeling the Pratt love. I find the show only mildly better than under Babs and Jimbo, mostly because of Pratt's better pacing. Almost everything about the show, from the couplings to the stories, still seems SO forced, contrived, and gimmicky. I have a soft spot in my heart and I want it to succeed, but I just can't get into it.

[rangethatrover]

I think if AMC can gain its footing, it also helps OLTL and GH slightly..

I have never been an AMC fan (was my mom's show, not mine) but I did tune in in highschool during the Natalie/Janet in the well storyline that drove AMC up to #2 in the ratings.

I hear such mixed reviews on AMC. Some say is its vastly imrpoved, some say its a mess...

Just from what I have read, I am not a Chuck Pratt fan. Melrose Place does not a good writer make in my book.

[Rakesh]

I'm hoping for a 1.6 for GL or a 1.5.

[marceline]

I'm in kind of the same position. I'm watching but I'm not completely sold.

[MarkH]

Why are you hoping for this? Are you a GL fan?

I am very interested in GL's ratings, because GL is now the canary in the coal mine.

Every soap will continue to trend down and reach new lower plauteaux. So, the question is whether GL has now reached a 1.4 plateau, or whether it will still hover around 1.5 for a while.

Given the 30% viewer loss in the last year, and the 21% in the key demo, GL is getting very close to the threshold where nothing can make it viable. As I recall (am I right?) it was renewed through Sept 09, with an option till Sept 10. If that is correct, my guess is that a decision will start to get made between now and March 09 about the one-year extension. Although I realize CBS might not announce a final decision until closer to the summer...

But for me the performance of GL between now and March is pivotal.

GL is really an important soap on a number of levels. First, if it fails, it will show that "lower cost experiments" do not catch on with viewers or lure new viewers. That, then, closes a cost reduction strategy for the other soaps. Second, if daytime's most venerable soap is cancelled...and there are not pickets outside CBS (there won't be...GL has fewer staunch advocates than AW had when they were cancelled), then that could embolden networks with other chestnut soaps to more strongly consider cancellation.

The two direct dominoes to fall, if GL is cancelled, would seem to be DAYS and ATWT. For DAYS, if NBC gets the signal that even CBS is paring down soaps, that will affirm for them that their business strategy (to kill Days) makes sense. DAYS has more ardent fans, but still... ATWT would seem to be in jeopardy for several reasons: [a] is it profitable for P&G/Telenext to make just one soap? ATWT is declining at the same rate as GL, but costs a lot more...since making it cheaper does not seem to be viable, it might just be time to cut bait; and [c] ATWT/GL are kind of a "pair" for CBS (just as the Bell soaps are), and so losing one of the pair makes it harder to sell the other one. It doesn't have an appropriate lead-in or follow-on show anymore.

So, for this week's ratings, I am beyond eager to see if GL stayed at 1.4, or if it can still pull off a 1.5.

[rangethatrover]

Damn. I wish OLTL would have kicked GH's ass again.

At least they stayed at a 2.1- despite losing 80% of the viewers they gained. People really do tune in for the "stunts" and that's it.

Y&R's 3.7 is nice to see, they should be higher.

[Y&RWorldTurner]

Glad that Y&R went up, when was the last time Y&R scored a 1.8 in 18-49? It feels like it's been a while.

[MichaelGL]

In regards to OLTL, the fall could have been alot worse...

Glad to see Y&R finally getting the attention of some viewers, it deserves it.

[MikeGoldy]

I know it's not saying much, but DAYS is the only soap that gained viewers from a year ago....

[DaytimeFan]

Well thank God Y&R finally got some viewers! The show has been sensational!