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October 20-24, 2008


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Numbers are based on Live+Same Day ratings

Ratings for the week October 20-24, 2008

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 4,989,000 (+328,000/-810,000)

2. B&B 3,520,000 (+116,000/-467,000)

3. AMC 2,743,000 (+237,000/+207,000)

3. ATWT 2,743,000 (+188,000/-445,000)

5. DAYS 2,656,000 (-44,000/-104,000)

6. OLTL 2,639,000 (+55,000/-74,000)

7. GH 2,627,000 (-64,000/-355,000)

8. GL 2,126,000 (+4,000/-546,000)

HH

1. Y&R 3.7/13 (+.3/-.4)

2. B&B 2.7/9 (+.2/-.2)

3. AMC 2.1/7 (+.2/+.1)

3. ATWT 2.1/7 (+.2/-.2)

3. GH 2.1/7 (same/-.2)

6. OLTL 2.0/7 (same/-.2)

6. DAYS 2.0/7 (same/-.1)

8. GL 1.6/5 (+.1/-.4)

Women 18-49 Viewers

1. Y&R 1,051,000 (+85,000/-260,000)

2. DAYS 933,000 (+84,000/-81,000)

3. AMC 866,000 (+141,000/+99,000)

4. GH 862,000 (+17,000/-85,000)

5. OLTL 818,000 (+29,000/-91,000)

6. B&B 774,000 (+87,000/-156,000)

7. ATWT 712,000 (+68,000/-107,000)

8. GL 584,000 (-8,000/-161,000)

Women 18-49 Rating

1. Y&R 1.6/13 (+.1/-.4)

2. DAYS 1.4/7 (+.1/-.1)

3. AMC 1.3/7 (+.2/+.1)

3. GH 1.3/7 (same/-.1)

5. B&B 1.2/9 (+.2/-.2)

5. OLTL 1.2/7 (same/-.2)

7. ATWT 1.1/7 (+.1/-.1)

8. GL 0.9/5 (same/-.2)

Girls 12-17 Viewers

1. DAYS 50,000 (+8,000/+27,000)

2. Y&R 42,000 (-6,000/-9,000)

3. ATWT 36,000 (-9,000/+22,000)

4. AMC 29,000 (-2,000/+8,000)

5. B&B 26,000 (-8,000/+3,000)

6. OLTL 25,000 (+1,000/+9,000)

7. GL 17,000 (-22,000/same)

8. GH 12,000 (-6,000/-9,000)

Women 18-34 Rating

1. DAYS 1.2/7 (+.2/-.1)

2. Y&R 0.9/6 (same/-.3)

2. AMC 0.9/6 (+.2/+.1)

2. GH 0.9/5 (same/same)

2. OLTL 0.9/5 (+.1/same)

6. B&B 0.6/4 (-.1/-.2)

7. ATWT 0.5/3 (-.1/-.3)

7. GL 0.5/3 (same/-.2)

Men 18+ Viewers

1. Y&R 1,257,000 (+126,000/-119,000)

2. B&B 737,000 (-14,000/-162,000)

3. ATWT 544,000 (+44,000/-144,000)

4. DAYS 533,000 (+28,000/+10,000)

5. AMC 511,000 (-52,000/-23,000)

6. GL 496,000 (+34,000/-52,000)

7. OLTL 461,000 (-42,000/-84,000)

8. GH 435,000 (-67,000/-216,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.1/2,798,000

Tuesday: 2.1/2,643,000

Wednesday: 2.1/2,818,000

Thursday: 2.0/2,621,000

Friday: 2.1/2,836,000

ATWT

Monday: 2.0/2,641,000

Tuesday: 2.0/2,668,000

Wednesday: 2.1/2,696,000

Thursday: 2.1/2,859,000

Friday: 2.1/2,850,000

B&B

Monday: 2.7/3,601,000

Tuesday: 2.6/3,460,000

Wednesday: 2.6/3,363,000

Thursday: 2.6/3,419,000

Friday: 2.7/3,759,000

DAYS

Monday: 2.0/2,733,000

Tuesday: 2.0/2,563,000

Wednesday: 2.0/2,621,000

Thursday: 2.0/2,719,000

Friday: 1.9/2,641,000

GH

Monday: 2.1/2,587,000

Tuesday: 2.2/2,572,000

Wednesday: 2.0/2,460,000

Thursday: 2.2/2,810,000

Friday: 2.2/2,704,000

GL

Monday: 1.6/2,158,000

Tuesday: 1.6/2,183,000

Wednesday: 1.5/1,876,000

Thursday: 1.5/2,218,000

Friday: 1.6/2,195,000

OLTL

Monday: 2.0/2,630,000

Tuesday: 1.9/2,333,000

Wednesday: 2.1/2,753,000

Thursday: 2.1/2,709,000

Friday: 2.1/2,771,000

Y&R

Monday: 3.7/5,136,000

Tuesday: 3.8/5,056,000

Wednesday: 3.8/4,870,000

Thursday: 3.5/4,825,000

Friday: 3.6/5,055,000

----------------------

For the SEASON September 22, 2008 through October 26, 2008

HH

1. Y&R 3.6

2. B&B 2.6

3. GH 2.2

4. ATWT 2.0

4. DAYS 2.0

4. OLTL 2.0

6. AMC 1.9

8. GL 1.5

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.5

3. DAYS 1.4

4. B&B 1.2

4. OLTL 1.2

4. AMC 1.2

7. ATWT 1.1

8. GL 0.9

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AMC might make it to 2.0 (+.1 from last week), and maybe a blip in the 18-49s, but I wouldn't expect any more than that. It's just the same old, same old that has been driving away viewers for years. I had high hopes for Pratt when he took over from Babs & Jimbo, but it's just more of the same, just more slickly packaged. What baffles me is that ABC lives and dies by research and focus groups, yet we continue to see the same characters front and center in the same recycled plot-driven stories that Kay Alden alluded to in her MIT talk were getting disastrous responses from the focus groups. I believe she called the results of the reseach "just terrible." This show needs a total overhaul to have it reflect its past and nobody is willing or has the guts to do that. AMC has such a rich history, and it's a shame they don't exploit that or look back to anything that happened before 2005. I'm convinced that character-driven stories based on a show's history are what viewers are looking for. These types of stories demonstrate that TPTB have respect for a show, and I think that appeals to long-time fans and potential viewers. Y&R is doing that now with the Kay/Marge story, and I predict it will be a huge ratings grabber. I wish AMC would follow suit.

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I can't even think about AMC. What they've done to Zach, Bianca, et al has just turned me off.

I miss being able to watch soaps, but I can't stomach any of them any longer.

ESPECIALLY GL. Say what you will about older women, but for me, Reva having a baby has completely turned me off from the show for good.

I strongly believe that no 53yo, post-menopausal, RECENT cancer survivor should even think about having another child.

Especially when she has already had children grow and move on with their lives.

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'DAYS OF OUR LIVES' EARNS ITS BIGGEST WOMEN 18-49 RATING IN NEARLY FIVE MONTHS AND BIGGEST WOMEN 18-34 RATING IN EIGHT MONTHS

FOR THE OCTOBER 20-24 WEEK, 'DAYS' RANKS #3 IN WOMEN 18-49 AND WINS THE WEEK IN THE VALUABLE WOMEN 18-34 CATEGORY

BURBANK, Calif. – October 30, 2008 – For the week of October 20-24, NBC's "Days of our Lives" delivered its biggest women 18-49 rating in nearly five months and its highest women 18-34 rating in eight months.

"Days of our Lives" (1.4 rating, 8 share among women 18-49, 1.2/7 among women 18-34) finished #3 in the women 18-49 category for the week and ranked #1 in the valuable women 18-34 demo. This is the third week in a row "Days" has finished #1 or tied for #1 in the valuable women 18-34 category.

"Days" scored its highest women 18-49 rating since the week of May 26-30 and its highest women 18-34 rating since February 18-22.

Season to date, "Days" is tied for #3 in the women 18-49 race and tied for #1 among women 18-34.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

NBC Universal Media Village

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This Week is "The View's" Most-Watched Week in the Show's History

in Total Viewers, and Most-Watched Week in Women 18-49 in 9 Months

Monday's and Wednesday's Telecasts Rank Among "The View's"

Top 10 Most-Watched Shows on Record in Total Viewers

"The View" is Daytime's No. 2 Program in Women 18-49 for the

Second Consecutive Week, and Extends its Streak as a

Top 5 Program to 8 Weeks Running in Total Viewers

Season to Date, "The View" Exceeds Year-Ago Levels by

Impressive Double-Digit Percentages in Total Viewers

As the Tornado Catastrophe Strikes Pine Valley, "All My Children"

Enjoys a Whirlwind Week, Hitting an 8-Month High in Total Viewers

and Women 18-34, and a 5-Month High in Women 18-49

ABC Daytime

* This week ranked as "The View's" most-watched week in the show's history in Total Viewers (4.24 million), and its top-rated week in Women 18-49 in nine months (967,000 - since week of 1/28/08).

* In Total Viewers, Monday's show (4.43 million), featuring a "Day of Hot Topics," and Wednesday's episode (4.408 million), featuring Bill O'Reilly and Monique Coleman, rank among "The View's" Top 10 most-watched telecasts in the show's history.

* For the second consecutive week, "The View" was Daytime's No. 2 program in Women 18-49 (967,000), and placed No. 3 in Total Viewers for the seventh straight week (4.24 million).

* Season to date, "The View" exceeds year-ago levels by an impressive 12% in Total Viewers (3.97 million vs. 3.54 million).

* For the eighth consecutive week, "The View" (No. 3 - 4.24 million) placed among Daytime's Top 5 most-watched programs in Total Viewers. In Women 18-49 (No. 2 - 967,000/1.5 rating), this week marked "The View's" fifth straight week ranking among the week's Top 3 shows.

* As the tornado catastrophe struck Pine Valley, "All My Children" enjoyed a whirlwind week, hitting an 8-month high (since week of 2/25/08) in Total Viewers (2.74 million) and Women 18-34 (316,000 - since week of 2/25/08, and a 5-month high in Women 18-49 (866,000 - since week of 5/26/08).

* In Women 18-34, all ABC programs positioned among Daytime's Top 5: "The View" (No. 2 - 354,000/1.0 rating), "All My Children" (No. 3T - 316,000/0.9 rating), "General Hospital" (No. 4T - 296,000/0.9 rating) and "One Life to Live" (No. 4T - 289,000/0.9 rating).

* In Women 18-49, ABC was home to 3 of Daytime's Top 5 programs with "The View" (No. 2 - 967,000/1.5 rating), "All My Children" (No. 4T - 866,000/1.3 rating) and "General Hospital" (No. 4T - 862,000/1.3 rating).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of October 20, 2008:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.53 million No. 1 NBC 1.4/933,000

No. 2 ABC 3.06 million No. 2 ABC 1.3/878,000

No. 3 NBC 2.99 million No. 3 CBS 1.1/757,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating): Program Net Rtg/000s

The Young & the Restless CBS 1.6/1.05 million

The View ABC 1.5/967,000

Days of Our Lives NBC 1.4/933,000

All My Children ABC 1.2/866,000

General Hospital ABC 1.2/862,000

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