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October 13-17, 2008


Toups

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I give the tornado storyline a C so far (IMO, McTavish could do the same and do it better), that said it'd be shocking to me if they didn't get a boost (not only a boost, but yes a significant boost) for at least last week because the advertising was nuts. I think on Wednesday night that tornado commercial was airing every half hour on Nick-at-Nite and I know it was on other cable channels as well. They should also get one for this week because Friday would leave you wondering who lived and who died on Monday. AMC is in trouble if they don't at the least get 2.5 million here.

Looks like they stayed at 1.1 in 18-49

The Young & the Restless CBS 1.5/966,000

The View ABC 1.3/889,000

Days of Our Lives NBC 1.3/849,000

General Hospital ABC 1.3/845,000

One Life to Live ABC 1.2/789,000

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ABCMedianet

Fringe Ratings Report: ABC Daytime Programming

Week of October 13, 2008

"The View" Positions as Daytime's No. 1 Program

for the Fourth Straight Week in Women 18-34

Monday's "The View," Featuring a "Day of Hot Topics," Stands as

the Show's Most-Watched Telecast in Women 18-49 in 8 Months

Season to Date, "The View" Exceeds Year-Ago Levels by 8% in Total Viewers

ABC is Home to 3 of the Week's Top 5 Programs in Daytime in

Key Women 18-34 and Women 18-49 Demographics

ABC Daytime

_ For the fourth straight week, "The View" qualified as Daytime's No. 1 Program in Women 18-34 (337,000/1.0 - tied on rating).

_ Monday's "The View," featuring a "Day of Hot Topics," stood as the show's most-watched telecast in Women 18-49 in eight months (1.12 million, since 2/25/08).

-Season to date, "The View" exceeds year-ago levels by a notable 8% in Total Viewers (3.82 million vs. 3.54 million).

-In Women 18-34, ABC aired 3 of Daytime's Top 5 programs: "The View" (No. 1T - 337,000/1.0 rating), "General Hospital" (No. 3T - 305,000/0.9 rating) and "One Life to Live" (No. 5 - 255,000/0.8 rating).

-In Women 18-49, ABC was home to 3 of Daytime's Top 5 programs with "The View" (No. 2T - 889,000/1.3 rating) "General Hospital" (No. 2T - 845,000/1.3 rating), and "One Life to Live" (No. 5 - 789,000/1.2 rating).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of October 13, 2008:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.38 million No. 1 NBC 1.3/849,000

No. 2 ABC 2.92 million No. 2 ABC 1.2/812,000

No. 3 NBC 2.70 million No. 3 CBS 1.1/711,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating):

Program Net Rtg/000s

The Young & the Restless CBS 1.5/966,000

The View ABC 1.3/889,000

Days of Our Lives NBC 1.3/849,000

General Hospital ABC 1.3/845,000

One Life to Live ABC 1.2/789,000

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Well this long time fan came back to AMC because of this story. I have not watched any soap since April and the tornado promos brought me back to AMC and even got me to watch OLTL and GH some for the first time since April.

I am loving the story.

Many of the things I am reading across the Internet is why soaps will never recover from the state they are in now. Fans do watch for one couple and stuff now and not the whole show. And now when their favorite couple is interfered with they get mad even if it is getting their couple more air time. They tend to want their couple on the screen all the time but happy and no threats to the relationship.

I am loving the show right now and love the stories. My only fault with the story so far is that Zach continues to be a jerk. I wanted to reach through the screen yesterday and just strangle him for the way he was talking to Jake who was just trying to help Kendall. At least the writing is consistent - he has always been a jerk and will always be one.

But overall I love the show and love the writing. Last Friday night we had an AMC viewing party at my house and are going to do the same this week. I have taped all the shows this week and we are going to watch all of them Friday night. Last Friday night there was 10 of us - who all but 1 had not watched AMC in a long time. This Friday night right now there will be 20. Only 7 of them are consistent viewers - the rest of us are past viewers who have come back to watch this story. and if it stays interesting we may stay and watch more.

We talked last Friday and the majority of us quit because of one thing - the over indulgence in Zach, Kendall, Ryan, Greenlee, Annie, and Aiden. We all hate those 6 characters and want all 6 gone.

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Women 18-49 Viewers

1.(1) Y&R 966,000 (-129,000)

2.(3) DAYS 849,000 (+11,000)

3.(2) GH 928,000 (-83,000)

4.(5) OLTL 789,000 (SAME)

Women 18-49 Rating

1.(1) Y&R 1.5 (-.2)

2.(2) GH 1.3 (-.1)

2.(3) DAYS 1.3 (SAME)

4.(4) OLTL 1.2 (SAME)

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I've been watching AMC since 1980 and I could not disagree with you more! For the first time in ages, characters like Adam & Erica are acting like their true selves and getting screentime equal to the boring twentysomethings. I'm also looking forward to the Jesse/Angie storyline since it will revolve around them and not their kids and imo it's a huge step up from that Papel crap they were given on their return. Speaking of returns, I'm thrilled that both David & Bianca came back and I can't wait to see what's in store for them next. I'm loving AMC currently and looking forward to each episode more than I have in several years!

ITA, I used to ff through the Sextet until Annie started going bonkers and suddenly got a personality. I'm so glad Pratt has expanded the frontburner castmembers past those same 6 every single day. Zach has always been a jerk so at least he's being written in character when he bursts into the operating room while the power is out to harass Jake, even if it does just make me hate Zach even more.

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I averaged this out and AMC got at the most 730,000 viewers in 18-49 (they were at 725,000 last week).

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 2 ABC 2.92 million No. 2 ABC 1.2/812,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating):

The View ABC 1.3/889,000

General Hospital ABC 1.3/845,000

One Life to Live ABC 1.2/789,000

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