July 30 - August 3, 2007

[Angela]

MONDAY, JULY 30, 2007

1.(1) Y&R: Monday: 4.1/5,693,000 (SAME)

2.(2) B&B: Monday: 2.6/3,617,000 (-97,000)

3.(4) OLTL: Monday: 2.6/3,398,000 (+421,000)

4.(3) GH: Monday: 2.6/3,376,000 (+245,000)

5.(6) AMC: Monday: 2.5/3,202,000 (+267,000)

6.(5) ATWT: Monday: 2.3/3,057,000 (+90,000)

7.(7) DAYS: Monday: 2.0/2,693,000 (-113,000)

8.(8) GL: Monday: 1.9/2,647,000 (+52,000)

9.(9) PSNS: Monday: 1.3/1,867,000 (-41,000)

TUESDAY, JULY 31, 2007

1.(1) Y&R: Tuesday: 4.1/5,410,000 (-283,000)

2.(4) GH: Tuesday: 2.6/3,492,000 (+116,000)

3.(2) B&B: Tuesday: 2.7/3,487,000 (-130,000)

4.(3) OLTL: Tuesday: 2.4/3,186,000 (-212,000)

5.(5) AMC: Tuesday: 2.4/3,121,000 (-81,000)

6.(7) DAYS: Tuesday: 2.2/3,033,000 (+340,000)

7.(6) ATWT: Tuesday: 2.2/2,912,000 (-145,000)

8.(8) GL: Tuesday: 1.9/2,569,000 (-78,000)

9.(9) PSNS: Tuesday: 1.4/2,039,000 (+172,000)

WEDNESDAY, AUGUST 1, 2007

1.(1) Y&R: Wednesday: 3.8/5,295,000 (-115,000)

2.(3) B&B: Wednesday: 2.4/3,302,000 (-185,000)

3.(2) GH: Wednesday: 2.5/3,164,000 (-328,000)

4.(5) AMC: Wednesday: 2.5/3,037,000 (-84,000)

5.(4) OLTL: Wednesday: 2.4/3,032,000 (-154,000)

6.(6) DAYS: Wednesday: 2.1/2,932,000 (-101,000)

7.(7) ATWT: Wednesday: 2.0/2,764,000 (-148,000)

8.(8) GL: Wednesday: 1.8/2,700,000 (+131,000)

9.(9) PSNS: Wednesday: 1.5/2,016,000 (-23,000)

THURSDAY, AUGUST 2, 2007

1.(1) Y&R: Thursday: 3.8/5,064,000 (-231,000)

2.(2) B&B: Thursday: 2.6/3,453,000 (+151,000)

3.(4) AMC: Thursday: 2.3/3,035,000 (-2,000)

4.(3) GH: Thursday: 2.4/2,978,000 (-186,000)

5.(5) OLTL: Thursday: 2.3/2,835,000 (-197,000)

6.(6) DAYS: Thursday: 2.0/2,729,000 (-203,000)

7.(7) ATWT: Thursday: 2.0/2,645,000 (-119,000)

8.(8) GL: Thursday: 1.8/2,422,000 (-278,000)

9.(9) PSNS: Thursday: 1.4/1,914,000 (-102,000)

FRIDAY, AUGUST 3, 2007

1.(1) Y&R: Friday: 3.8/4,964,000 (-100,000)

2.(3) AMC: Friday: 2.3/3,066,000 (+31,000)

3.(2) B&B: Friday: 2.4/3,048,000 (-405,000)

4.(4) GH: Friday: 2.3/3,028,000 (+50,000)

5.(5) OLTL: Friday: 2.1/2,673,000 (-162,000)

6.(6) DAYS: Friday: 2.1/2,623,000 (-106,000)

7.(7) ATWT: Friday: 1.9/2,421,000 (-224,000)

8.(8) GL: Friday: 1.7/2,180,000 (-242,000)

9.(9) PSNS: Friday: 1.4/1,829,000 (-85,000)

[TC]

But what else will make them wake up? Letters don't do it. Posts at soap forums don't do it. The viewers they have/had are unhappy, and they are doing a piss poor job of finding new ones.

One in the hand is worth two in the bush, as they say.

[Skin]

CBS did horriablly this week. They lost over 600,000 household veiwers. B&B brought the brunt of it but all of their shows went down. That's not good.

[NYC123]

Glad to see AMC stay steady!

ETA: Oh no! My Poor B&B!!!!

[MoTheGreat]

Y&R

Monday: 4.1/5,693,000

Tuesday: 4.1/5,410,000

Wednesday: 3.8/5,295,000

Thursday: 3.8/5,064,000

Friday: 3.8/4,964,000

This what I'm talking about? 3. ratings three days in the week.

[skiman12082004]

I feel so badly for B&B. I can't believe it did so terribly in almost every category. I have really been enjoying the show.

[NYC123]

I think AMC is in good standing compared to every other soaps. AMC either decreased by like 5,000 or increased! I am glad that AMC is holding. Everyone is bleeding except for AMC! AMC deserves these ratings. I hope they can take the #2 spot! They deserve it cause it is so good!

[SpiritualJunkie]

These numbers suck! I don't know what else to say.

GL, for me, has been somewhat good. I don't think their numbers should be this low.

ATWT is getting a tad better but the people getting the most airtime are the ones I care the least about.

[PhoenixRising05]

Days's dailies actually weren't too bad.

[DaysForever]

Daytime is falling apart, and fast. It's so sad...

[Rocket Man]

The following questions which hasn't been addressed to the current declining ratings are:

1) How much of a pre-emption has affected the daytime soaps from the Minneapolis I-35 Collapse breaking story? This story interrupted several days in some big markets such as the Twin City market. I know that the story broke out to pre-empt ATWT and GL in the Toledo, OH market.

2) Since CBS.com now offers Inner Tube to watch the entire episodes of Y&R, ATWT and GL instead of taping, tivoing, vod-ing or watching the show on TV, how much of a shift from viewers to the internet? I for one a little over a month ago when Inner Tube started, I now stop watching GL on TV or even taping it, I watch the show on the internet and I love it. There has to be a reflection of how many viewers have left TV to watch GL on the internet. Also that goes for how many viewers watch Y&R, AMC, GH, and OLTL on the SoapNet cable network?

GL is my #1 soap even though I keep up with the other shows periodically to see what's going on (thank you SoapNet and Soap Opera Weekly), but GL's current ratings is very flawed and underrated IMO.

[Soapsuds]

When were the preemptions?

[Rocket Man]

The I-35 Bridge Collapse happened on August 1, 2007 6pm (CST); which the breaking, covering newstory went on for several days which interrupted Thursday (8/2) and Friday (8/3) shows. In Toledo, ATWT and GL was interrupted from time-to-time on Thursday but was back full-time on Friday.

[Rocket Man]

The Twin Cities and the surrounding markets were pre-empting their regular line-up from Thursday 8/2 through earlier this week; and probably pre-empted more yesterday since they've recovered more bodies. With that kind of impact, it does affect ratings in certain factors.

Another point I like to make in regards to declining ratings specifically on the CBS soaps, the primetime ratings this summer on CBS is significantly down compared to a year ago. The cable networks are booming these days such as TNT, Lifetime, FX, Bravo, USA Network, etc. Typically, if the ratings are down on primetime it affects daytime and across the board no matter what, just as NBC has been suffering in the primetime ratings for the past few years since "Friends" left the airwaves it impacted the NBC soaps as well.

I'm assuming once football season is back on CBS, new fall shows, and the new host Drew Carey debuts on "The Price Is Right", it should help raise the ratings on the CBS soaps.

ABC soaps have been holding steady due to the success of recent primetime ratings (i.e. Desperate Housewives, Grey's Anatomy, Ugly Betty, Lost, etc, etc).

[juppiter]

Why is CBSD falling so hard? This can only get worse when the PIR lead-in loses ratings this fall (and you know it will.) I think 2007 might just be the end of CBS' number 1 streak.

Time to clean house, CBS. Latham, Bloom, Goutman, Kreizman, and Wheeler all need to go post haste.