Agree about the demos. AW seemed like a Dead man walking, its a wonder they didn't try to get a younger, "hipper" west coast-based replacement.
Plus I guess SB's high production costs for low-ish ratings are what did the show in. Poaching "ringers" from other shows. I read that Rauch said hd could slash the budget, if renewed but NBC was ready to move on. Wasn't there once a rumor that P&G was interested in acquiring Santa Barbara?
Too bad SB didn't stick with the four core family premise-- my favorite soap formula is core family heavy. I guess the early months were kinda boring. The 80s suffered when the shows focused in on new random characters over growing or introducing core family units.
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