January 8-12, 2007

[R!ck]

Numbers are based on Live+Same Day ratings

Ratings for the week January 8-12, 2007

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,615,000 (-286,000/+58,000)

2. B&B 4,076,000 (-67,000/-249,000)

3. GH 3,657,000 (+288,000/+159,000)

4. DAYS 3,522,000 (+165,000/-187,000)

5. AMC 3,262,000 (+136,000/+8,000)

6. OLTL 3,197,000 (+172,000/-16,000)

7. ATWT 3,075,000 (-168,000/-446,000)

8. GL 2,797,000 (-16,000/-120,000)

9. PSNS 2,097,000 (-123,000/-423,000)

HH

1. Y&R 4.3/14 (-.2/same)

2. B&B 3.1/10 (-.1/-.2)

3. GH 2.9/9 (+.2/+.1)

4. DAYS 2.7/9 (same/-.2)

5. AMC 2.6/9 (+.1/same)

5. OLTL 2.6/8 (+.2/+.1)

7. ATWT 2.3/8 (-.2/-.4) <------ ties low rating

8. GL 2.1/6 (same/-.2) <------- ties low rating

9. PSNS 1.6/5 (-.1/-.3)

Women 18-49 Viewers

1. GH 1,323,000 (+134,00/-52,000)

2. Y&R 1,295,000 (-119,000/-82,000)

3. DAYS 1,234,000 (+4,000/-127,000)

4. OLTL 1,100,000 (+89,000/-145,000)

5. AMC 1,048,000 (+48,000/-187,000)

6. B&B 871,0000 (-137,000/-184,000)

7. PSNS 866,000 (-110,000/-158,000)

8. GL 746,000 (-94,000/-88,000)

9. ATWT 742,000 (-142,000/-180,000)

Women 18-49 Rating

1. Y&R 2.0/13 (-.2/-.1)

1. GH 2.0/12 (+.2/-.1)

3. DAYS 1.9/11 (same/-.2)

4. OLTL 1.7/10 (+.2/-.2)

5. AMC 1.6/10 (+.1/-.3)

6. PSNS 1.3/8 (-.2/-.3)

6. B&B 1.3/8 (-.2/-.3)

8. ATWT 1.1/7 (-.2/-.3) <------- ties low rating

8. GL 1.1/7 (-.2/-.2:)

Girls 12-17 Viewers

1. GH 68,000 (+2,000/+16,000)

2. Y&R 47,000 (-32,000/+20,000)

3. OLTL 44,000 (+5,000/+5,000)

4. DAYS 40,000 (-23,000/-2,000)

5. PSNS 37,000 (-59,000/-32,000)

6. B&B 33,000 (-18,000/+4,000)

7. GL 31,000 (-18,000/+18,000)

8. AMC 29,000 (-7,000/-12,000)

9. ATWT 25,000 (-27,000/+4,000)

Women 18-34 Rating

1. DAYS 1.8/11 (+.1/-.3)

2. PSNS 1.5/9 (-.2/-.3)

2. GH 1.5/9 (+.1/-.1)

4. Y&R 1.4/9 (same/same)

5. OLTL 1.2/8 (same/-.3)

6. AMC 1.1/7 (+.1/-.2)

7. ATWT 0.8/5 (-.1/-.5)

7. B&B 0.8/5 (-.2/-.4)

7. GL 0.8/5 (same/-.4)

Men 18+ Viewers

1. Y&R 1,484,000 (-71,000/+124,000)

2. B&B 997,000 (+49,000/-49,000)

3. DAYS 735,000 (+118,000/-32,000)

4. ATWT 723,000 (+29,000/-34,000)

5. AMC 636,000 (+44,000/+96,000)

6. GL 635,000 (+20,000/+43,000)

7. GH 567,000 (-9,000/+55,000)

8. OLTL 557,000 (+8,000/+53,000)

9. PSNS 464,000 (+48,000/-68,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.8/3,373,000

Tuesday: 2.7/3,264,000

Wednesday: 2.6/3,155,000

Thursday: 2.6/3,058,000

Friday: 2.7/3,462,000

ATWT

Monday: 2.4/3,192,000

Tuesday: 2.3/3,129,000

Wednesday: 2.2/2,967,000

Thursday: 2.3/3,130,000

Friday: 2.3/2,955,000

B&B

Monday: 3.0/4,046,000

Tuesday: 3.1/4,266,000

Wednesday: 3.0/3,974,000

Thursday: 3.2/4,148,000

Friday: 3.1/3,945,000

DAYS

Monday: 2.8/3,736,000

Tuesday: 2.6/3,185,000

Wednesday: 2.6/3,554,000

Thursday: 2.7/3,393,000

Friday: 2.7/3,745,000

GH

Monday: 3.0/3,816,000

Tuesday: 2.8/3,637,000

Wednesday: 2.9/3,558,000

Thursday: 2.9/3,602,000

Friday: 2.9/3,673,000

GL

Monday: 2.2/2,953,000

Tuesday: 2.2/2,914,000

Wednesday: 2.1/2,826,000

Thursday: 2.0/2,612,000

Friday: 2.0/2,683,000

OLTL

Monday: 2.6/3,202,000

Tuesday: 2.5/3,172,000

Wednesday: 2.6/3,225,000

Thursday: 2.5/3,007,000

Friday: 2.7/3,379,000

PSNS

Monday: 1.6/2,381,000

Tuesday: 1.6/1,913,000

Wednesday: 1.6/2,047,000

Thursday: 1.6/1,978,000

Friday: 1.6/2,164,000

Y&R

Monday: 4.2/5,624,000

Tuesday: 4.3/5,689,000

Wednesday: 4.3/5,646,000

Thursday: 4.4/5,629,000

Friday: 4.2/5,489,000

----------------------

For the SEASON September 18, 2006 through January 14, 2007

HH

1. Y&R 4.3

2. B&B 3.2

3. GH 2.7

4. DAYS 2.6

5. ATWT 2.5

6. AMC 2.4

6. OLTL 2.4

8. GL 2.3

9. PSNS 1.5

Women 18-49 Rating

1. Y&R 2.0

2. GH 1.9

2. DAYS 1.9

4. OLTL 1.7

5. AMC 1.5

6. B&B 1.4

7. PSNS 1.3

8. ATWT 1.2

8. GL 1.2

[Scotty]

Since Monday was a holiday, the ratings should come out tomorrow.

[Mason]

I am so sick of the holidays!

[Lskreet]

Ratings January 8th - January 12th, 2007

Final Standings

1 Y&R 4.3

2 B&B 3.1

3 GH 2.9

4 DOOL 2.7

5 AMC 2.6

5 OLTL 2.6

7 ATWT 2.3

8 GL 2.1

9 PS 1.6

ABC

AMC

Monday 2.8

Tuesday 2.7

Wednesday 2.6

Thursday 2.6

Friday 2.7

GH

Monday 3.0

Tuesday 2.8

Wednesday 2.9

Thursday 2.9

Friday 2.9

OLTL

Monday 2.6

Tuesday 2.5

Wednesday 2.6

Thursday 2.5

Friday 2.7

CBS

ATWT

Monday 2.4

Tuesday 2.3

Wednesday 2.2

Thursday 2.3

Friday 2.3

B&B

Monday 3.0

Tuesday 3.1

Wendesday 3.0

Thursday 3.2

Friday 3.1

GL

Monday 2.2

Tuesday 2.2

Wednesday 2.1

Thursday 2.0

Friday 2.0

Y&R

Monday 4.2

Tuesday 4.3

Wednesday 4.3

Thursday 4.4

Friday 4.2

NBC

DOOL

Monday 2.8

Tuesday 2.6

Wednesday 2.6

Thursday 2.7

Friday 2.7

Passions

Monday 1.6

Tuesday 1.6

Wednesday 1.6

Thursday 1.6

Friday 1.6

Daytime Insights

ABC ranked 1st for the week in women 18-49 rating (1.8), followed by NBC (1.6) and CBS (1.4). NBC

won the week in women 18-34 (1.6), followed by ABC (1.3) and CBS (1.0). ABC was 1st in women 25-54

(2.2), followed by CBS (1.7) and NBC (1.6).

Compared to the prior sixteen weeks of the season, NBC was up +0.1 in women 18-49, while women 18-34

and 25-54 were flat.

CBS was up +0.1 in women 18-34 and flat in women 18-49 and 25-54 vs. the season-to-date averages.

ABC was up +0.1 in women 18-49 and women 18-34 vs. the prior sixteen weeks, while women 25-54 grew

+0.2. This was ABC's highest women 18-49 result since the week of 9/4/06 (also a 1.8) and its best

women 25-54 delivery since the week of 5/8/06 (also a 2.2). AMC's 1.6 women 18-49 rating was the

highest in the demo since the week of 10/16/06 (also a 1.6), while its 2.1 women 25-54 rating was

its best weekly delivery since 6/5/06 (also a 2.1). GENERAL HOSPITAL's 2.0 women 18-49 rating was

the highest in the demo since the week of 10/30/06 (also a 2.0), while the program's 2.4 women 25-54

was its best result in the demo since the week of 10/23/06 (also a 2.4). In addition, THE VIEW,

still fueled by the Rosie O'Donnell / Donald Trump feud, matched season highs in women 18-34 (1.3)

and women 18-49 (1.8) and earned a new season high in women 25-54 (2.3).

In women 18-49, DAYS OF OUR LIVES (1.9) ranked #3 this week, while PASSIONS (1.3) ranked #8 (tied

with B&. Among women 18-34, DAYS (1.8) ranked first in the demo for the 588th week out of 596

weeks that it aired. PASSIONS (1.5) ranked 2nd in women 18-34 rating (tied with GENERAL HOSPITAL).

For women 25-54, DAYS (2.0) ranked #5 (tied with OLTL) and PASSIONS (1.3) ranked #11 (tied with

ATWT). For the season to date, Most Current time-shifted data, DAYS and PASSIONS are the #1 and #2

ranked Daytime programs in women 18-34 (GENERAL HOSPITAL is tied with PASSIONS for #2).

The most time-shifted Daytime program of the week was DAYS, which received a 0.16 lift from Live to

Live + Same Day in women 18-49 rating. Y&R (+0.09), GH (+0.08), and PASSIONS (+0.07), and AMC

(+0.06) also received significant time-shifting. The remaining Daytime serials received a Live to

Live + Same Day lift of between +0.01 to +0.03. THE VIEW was up +0.11 from Live to Live + Same Day

in women 18-49, while both editions of PRICE IS RIGHT were minimally time-shifted (+0.01).

For the season to date, Most Current data, in women 18-49, NBC (1.6) and ABC (1.7) were both flat

versus the comparable period last year, while CBS (1.4) was off -0.1. In women 18-34, NBC (1.7) was

down -0.1, CBS (0.9) was down -0.3, and ABC (1.2) was flat. For women 25-54, NBC (1.7) was up +0.1,

ABC (2.1) was flat, and CBS (1.7) declined -0.1. Among the NBC programs, DAYS OF OUR LIVES was flat

in women 18-49 rating while PASSIONS was down -0.1.

DVR sample as of 01/14/07: 982 homes (12.2% of sample)

[Ponz]

I'm pleased to see DAYS is holding steady at 2.7 as not much happened last week. It seems to have held on to many of the additional viewers who tuned in over Christmas.

[PAsoapfan]

WOW I"M really surprised at the numbers for AMC last week. They are really rebounding for some odd reason. I do believe though they will fall this week and next with the news of Cady's exit which serves them right.

Should AMC be at a 2.7 not 2.6 I did the math and I get the average of 2.68??

Robert

[Y&RWorldTurner]

Great, ATWT fell because it DESERVED to. Finally the ratings are reflective of the state that show has been in recently. Y&R had to dip a bit given how it increased last week, but it's still doing just fine. Glad to see Days holding flat at 2.7, and WTF happened on GH last week to cause a 2.9?

[Andre]

I am pleased DAYS is staying steady—but Passions went down. But GH, OLTL and AMC really jumped from last week. Any reason why?

Last week:

1. Y&R 4.5

2. B&B 3.2

3. DOOL 2.7

3. GH 2.7

5. ATWT 2.5

5. AMC 2.5

6. OLTL 2.4

8. GL 2.1

9. PSNS 1.7

[whyamcwhy]

Are these ratings this year's numbers or last year's!?!??!!

[Andre]

A good question—but the daytime insights posts has the DVR numbers dated last week, so they seem correct.

[Lucid]

those numbers for ATWT suck

[Lskreet]

These are the correct numbers.

[Darcy]

Maybe people are tuning in because of the hype around Zarf/Zoe and the Transgender story? It got a lot of press. I do know a lot of people will be tuning out because of Cady's exit (me included and I never thought I would not watch) but I don't necessarily think it will be reflected in the ratings, although I wish it would be.

Remember the daily numbers are rounded and that is why it's a 2.6. For example on Monday they got 2.8 which could have been 2.75 rounded; Tuesday 2.7 which could be 2.65 rounded; Wednesday 2.6 which could be 2.55 rounded; Thursday 2.6 which could be 2.55 rounded and Friday 2.7 which could be 2.65 rounded. If you add the rounded numbers you get 13.15 which you divide by 5 to get 2.63 which rounds to 2.6.

[PAsoapfan]

Thanks Darcy,

The Rating system still confuses me a little one day I"ll understand it.

Robert

[alwaysAMC]

Wow - ATWT is finally getting the numbers it deserves - I hope they see this and make that show more entertaining and less boring now!

AMC has been good - no denying that - so the jump in ratings is kinda cool - AMC hasn't had a 2.8 since early last year!

B&B and GH are really getting close - most of B&B's dailies are 3.0 and GH got a 3.0 and mostly 2.9's. Is this the year that B&B finally loses the #2 spot???