In my opinion it was the decision to bring Reva back from the dead and the awful sci-fi storylines that followed (Amish Reva, Reva travelling through a painting, etc.). Obviously, such storylines existed as a pathetic attempt to copy JERk/DOOL. However, the idiots in charge failed to understand a simple fact: that viewers of P&G soaps are much different from DOOL's viewers and want to see realistic storylines. And, while my hatred of JERk/DOOL is no secret, it would be unfair to place all of the blame on them since GL--far more than any other long-running soap--went so far towards engaging in inane, DOOLish-type storylines. (I honestly have no idea why GL's producers felt the need gives us so many more sci-fi storylines than the other soaps were giving us at the time. Certainly, GL was not the soap under the most pressure to copy DOOL. Instead, that would be AW, which--aside from the Lumina storyline--remained pretty "traditional" during the mid and late-90's.)
However, it's not just GL's producers who are to blame for these awful sci-fi storylines; Kim Zimmer herself deserves some blame as well. For one thing, there was an interview I read (about five years ago in one of the soap magazines) where Zimmer stated how much she enjoyed these storylines (and would ask the TPTB to give her more of them) because she felt they challenged her as an actress. Furthermore, many of us are aware of her diva-like behavoir, which no doubt meant that she was an attention whore who delighted in the fact that all these sci-fi storylines centered around Reva. Indeed, GL would have been so much better off without Zimmer since long-time GL fans have stated that much of their soap's greatness was the result of it having an ensemble cast during much of its run (as opposed to being completely centered around the wacky adventures of Reva.)
Before I conclude, I like to discuss some of the other mistakes GL made over the years, and why none of these blunders were as huge as the sci-fi Reva storylines:
*Maureen Bauer's Death--In my opinion, this storyline gets way too much blame for GL's demise. For one thing, those watching GL at the time have all stated how well executed this storyline was. More importantly, however, was the fact that GL's ratings remained strong throughout the entire year of 1993.
*San Christobel and Mob Storylines--Certainly, these storylines were terrible. However, they were not nearly as egregious as the Reva/sci-fi stuff. Also, these storylines didn't begin until the late-90's; by that time, GL had already fallen down the slippery slope of cancellation.
*Wheeler/Kreizman--These two have received a lot of criticism, much of it well deserved. However, none of their ideas (except for the new production model) were as offensive as the sci-fi Reva storylines. Additionally, I think that GL was actually better during most of their tenure than it was during the Rauch and Conboy/Weston regimes.
*New Production Model--While this model is terrible in every possible way, there's no way anybody can claim that it was the single biggest factor towards GL's cancellation. That's because GL was already long dead prior to the implementation of this model (and would have been cancelled last year had this model not been put into place).
Edited by Max, 05 April 2009 - 12:02 PM.