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Is ABCD in freefall?

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Can ABCD be fixed or is it a lost cause?

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  • Member

It can be fixed!

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I predict that Jill Farren Phelps will replace Frons as President of ABC Daytime once he moves to oversee Buena Vista, ABC Daytime and SOAPnet as a whole. Why you ask?: She's been executive producer of five daytime dramas on three different networks. Frons probably wants someone he "thinks" he can trust to carry out his sick, twisted vision of ABC Daytime. And JFP is just Hitler enough to do it.

If that happens, their lineup is officially dead.

Thank goodness two out of the three soaps I watch are on CBS.

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The rumors about the purges don't offer me any hope that they will fix this disaster.

  • Member

ABCD is a lost cause if they think that cast purges and getting rid of the vets is going to fix their shows. They need to start by taking out the trash, that they're calling HW's. Starting with McTavish, then Higley, and last but not least Gap (or Guza). Until there's new HW"s in place, nothing is going to change....nothing. Frons is right, everyone is wrong, period.

  • Member

Yes.

All three shows are pretty awful in all aspects. GH has some things going for it in terms of the vets and some "outside the box" stories like Sonny's manic story. It still has *some* fresh storytelling, SUPERB acting even by newbies (GH is not an acting training ground like...say....AMC), the best ABC production values etc.

AMC and OLTL are a mess and only getting worse. They have no identity, constant newbies, generic stories, bad production values etc. Megan and Dena are both horrible out-of-tune writers. For OLTL, it at least looks like Dena will be leaving in November if Frons was training [s.W.S.N.B.N.] to take over (if he can now find someone else). Megan is fully entrenched because, quite frankly, Frons does not want AMC to succeed. Or at best he is indifferent.

Frons came to ABC having never watched AMC before and completely unaware of its history, whereas he had been a fan, or at least familiar with GH and OLTL. AMC is not Frons' cup of tea and he wants airtime in order to do a Big-Brother type show.

GH is doing okay...not great, but okay. It does make some attempt to make changes when people are not happy. Guza is an okay writer. It does use its history (at least recently). AMC and OLTL do whatever they want and could care less about dedicated viewers. If Frons can get 10 tenny bopper girls to watch AMC through the Jon/Lily story or a shirtless Colin Egglesfield then its worth it to him to lose 20 older viewers who know Jon/Lily and Josh are an embarassment to the show's history of quality storytelling and acting.

  • Member

If Days can recover from the slump that JER had it under, then yes anything is possible and it involved getting rid of TIICs in charge. Frons really needs to go above everyone else bc I dont think simply changing writers will make much of a difference with him micromanaging everything

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So basically Frons doesn't give a [!@#$%^&*] about AMC. Great, huh? Makes me feel like AMC is going to be around in 5 years.

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I believe Frons started caring about AMC when their ratings started going up. Immediately following the ratings spike, the craziness started.

As for ABCD being fixed, of course it can. How? I have no idea exactly.

  • Member

He cares about ratings and how to market best to the demos that generate the most advertising dollars for The Mouse (or so they perceive). It's money, money, money and ratings drive the money. Frons is no different in that pursuit than any other network or show executive. They all live or die by that meter. Now how he goes about drawing in viewers is definitely a point-of-difference for Frons and not a positive one, imo.

I don't believe Frons wants AMC gone. If anything Frons is a marketing man at heart and Susan Lucci/Erica Kane is priceless from a marketing standpoint. I'm a fan but my statement is objective. Slezak is great but she's not a "brand" and Frons is nothing if not all about his branding. His ratings are completely dependent upon how well he markets the ABCD package (at least by his thinking). I agree with that in principle or better said, to an extent, but disagree the making uniform the 3 shows is the way to go about it.

And I also agree with the poster who said that Frons cares about AMC because of the ratings spike the Baby Switch provided. So even if we accept the premise that he did not care about AMC or had never watched it, the show provided him a helluva lot of prestige with the network and a helluva a marketing vehicle in the demo he seeks. He's definitely interested in it succeeding.

I can totally see him being interested in a big brother-style reality-show but think it would make more sense in a late afternoon/afterschool timeslot since the concept has more teen appeal.

McT may have been entrenched and she's been living for 1.5 years off Baby Switch ratings equity. Her ratings are okay. GH may be in more immediate trouble in the last couple of weeks. But Meggoe is more vulnerable than she's been in an a long time, imo. Her ratings are notoriously bad in Summer, the actors are !@#$%^&*]in' publicly and the fans across the net are unhappy, even on traditionally McT-friendly or at least neutral boards.

If her ratings tank, I think she won't be given as much leeway this go around. I don't know when she'll go but she won't be around forever. And the DOOL momentum can only work in favor in bringing that day here sooner. I'm *this* close to start paying attention to DOOL again myself and it's been a decade or more for me.

Does anyone else remember where ABCD ratings were or how much of a drop they suffered before Shaprio or other ABCD Pres's were replaced? How about before Higley was brought on to replace, Malone, was it?

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Does anyone else remember where ABCD ratings were or how much of a drop they suffered before Shaprio or other ABCD Pres's were replaced? How about before Higley was brought on to replace, Malone, was it?

I think I can answer the Malone /Higley part. Malone's summer of Santi in 2004 brought three new series lows of 2.6, 2.5 and 2.4. Higley's numbers have for the past 12 months been pretty stable in the 2.4 to 2.6 range. She's had a handfull of weeks recently at 2.7 with Todd's execution bringing a 2.8. B&E teamed with Higley in up through sometime last summer and that combination brought a few weeks centered on sweeps events at 3.2 (babyswitch/Todd's escape from Margaret) and Daniel (3.0). So for the most part Higley's claim to fame is that she's tied Malone's lowest numbers for the vast majority of her reign.

  • Member

Now Malone had entire weeks at 2.4. Higley has had days but not weeks. So to that extent she is doing better. His highs were higher and lasted much longer. His lows were lower and lasted longer. Her average is probably 2.6 and that is abysmal.

It's just a matter of time in my opinion though before OLTL hits 2.4. At this pace, I think it will register a 2.3 this summer and I bet AMC does too.

I don't see any soap getting above the 3.0 point and staying there for extended periods except the two that are already there. The others just seem to rotate back and forth in the 2.4 to 2.8 range. One week, GH is at 2.8, then you'll see DOOL up there.

ABC soaps are not enjoyable now though. Yes, like DOOL, they can be good. But the 3.0 things just isn't going to be happening in my opinion.

ABC uses tired old formulas, particularly Higley. They are still trying the things that worked 20 years ago with Luke and Laura. How many more summers are we going to watch some couple go on the run from some murderer and the summer young hottie, shirtless men and boobs formula.

What DOOL now is doing and it is working is trying to bring back viewers who still watch soaps but have turned the channel. A lot of folks, myself included, are heading over there to watch Patch and Kayla.

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Now Malone had entire weeks at 2.4. Higley has had days but not weeks. So to that extent she is doing better. His highs were higher and lasted much longer. His lows were lower and lasted longer. Her average is probably 2.6 and that is abysmal.

Highely has also had weeks at 2.4, namely November 2005 sweeeps.

IIRC Malone only had one week at 2.4 in August of 2004. Malone's lows came at the end of July, the 2.6, and then in August with the 2.5 and 2.4. He was gone in early October as Hackley's start date was 10/18 and September slightly rebounded. So for all the talk of Malone's Santi and how disasterous it was, he was at or above a 2.7 until slightly more than the last 2 months of Malone II.

  • Member

It can't be fixed! CANCEL IT ALL!

Kidding.

  • Member
It can't be fixed! CANCEL IT ALL!

Kidding.

LOL. Yep I think it can be saved with Jess and Nash. Cal would probably say kill Jess and Nash, let's see some Kevin.

I just don't think the stories are very good right now.

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