Need To Know

• “The Bold and the Beautiful” is on track to win the season among soaps in Women 18-49, topping “The Young and the Restless.”

• “Let’s Make a Deal” is seeing the largest season-over-season percentage gain among Households.

• “NBC News Daily” is marking the largest season-over-season percentage gain among Total Viewers.

Excluding “TODAY 3rd Hour” and “TODAY with Jenna & Sheinelle,” with just 10 weeks left to report for the 2025-2026 television season, CBS’ “The Bold and the Beautiful” is on pace to win the crown among soaps in Women 18-49, marking the first time ever it will have ranked No. 1 for a single season among soaps, topping perennial leader “The Young and the Restless.”

Across daytime broadcast, the half-hour show is tied with the first half-hour of “The Price is Right” for second place in the key demographic, each with a 0.3 rating. Meanwhile, there’s a multi-show tie for fourth place with “The View,” “The Young and the Restless,” both half hours of “Let’s Make a Deal,” “General Hospital” and “Beyond the Gates,” each with a 0.2 rating. The second half-hour of “The Price is Right” remains first with a 0.4 rating.

Factoring in Most Current ratings data (September 22, 2025 – July 19, 2026), inclusive of Live+7 (September 22, 2025 – July 10, 2026), Live+3 (July 13-16, 2026) and Live+Same Day (July 17, 2026), “The Bold and the Beautiful” is also the only daytime drama series to see significant gains season-over-season among Households (+5%; 1.9 HH rating vs. 1.8 rating) and Total Viewers (+6%; 2.944 million vs. 2.766 million), while remaining flat among Women 25-54 (0.4 rating), and marking the smallest drop among the four network soap operas among Women 25-54 Viewers, down 13% (233,000 vs. 268,000).

Compared to the Most Current ratings data available for the 2024-2025 television season using the same period, “The Bold and the Beautiful” is currently up +178,000 viewers, the largest gain among the four network soap operas and is tied with “The Young and the Restless” among Women 25-54 (0.4 rating), though the hour-long show is down 20% season-over-season (0.4 rating vs. 0.5 rating) and down 17% among Women 25-54 Viewers (262,000 vs. 314,000). Among Households, the folks in Genoa City saw a 5% drop (2.1 rating vs. 2.2 rating), but the show is up +2% among Total Viewers (3.312 million vs. 3.257 million).

“General Hospital” is up 1% among Total Viewers (2.184 million vs. 2.160 million), and so is “Beyond the Gates” (1.773 million vs. 1.755 million). Demographically, however, both soaps have seen significant drops season-over-season among Women 25-54, with both shows down 33% (0.2 rating vs. 0.3 rating), with the long-running ABC soap dropping the most across daytime broadcast among Women 25-54 Viewers (242,000 vs. 342,000), down 29%, while the still relatively new scripted entry is down 24% (259,000 vs. 342,000). Among Households, the two shows are flat season-over-season, with “General Hospital” retaining its 1.4 rating and “Beyond the Gates” keeping its 1.2 rating.

“NBC News Daily” marked the largest percentage gain across daytime broadcast season-over-season among Total Viewers, up +18% (1.391 million vs. 1.181 million), while “GMA3” is up +6% (1.427 million vs. 1.349 million) and “The View” is up +3% (2.636 million vs. 2.563 million). In pure numbers, “NBC News Daily” is currently up +210,000 viewers.

The second half-hour of “Let’s Make a Deal” is up +12% (2.614 million vs. 2.340 million) and has the largest overall season-over-season gain, up +274,000, tied with the second half-hour of “The Price is Right” (4.422 million vs. 4.148 million), while percentage-wise, the latter is up just 7%. The first half-hour of “Let’s Make a Deal” is up +17% (2.231 million vs. 2.020 million), gaining +211,000 viewers, while the first half-hour of “The Price is Right” is also up +7% (3.917 million vs. 3.645 million), gaining +272,000 viewers.

Wrap-Up

What follows is a breakdown of how the daytime broadcast shows are performing season-to-date according to Most Current ratings data (September 22, 2026 – July 19, 2026) among Women 18-49 rating, Women 25-54 rating, Women 25-54 Viewers, Households and Total Viewers, including season-over-season comparisons, where available.

Note*: Starting with the 2025-2026 television season, Nielsen ratings are based on the Live+Same Day Big Data + Panel model, with figures during the 2024-2025 season based on the former Live+Same Day Panel-only model.

“TODAY 3rd Hour,” “TODAY with Jenna & Sheinelle” and its predecessor, “TODAY with Jenna & Friends,” are excluded from the rankings. Women 18-49 ratings for the 2024-2025 television season were unavailable at press time.

Available figures exclude breakouts.

Season-To-Date Rankers

Women 18-49 Rating (Rounded)

Rank / Show / Network	2025-26*
1. The Price is Right 2 (CBS)	0.4
2. The Price is Right 1 (CBS)	0.3
— The Bold and the Beautiful (CBS)	0.3
4. The Young and the Restless (CBS)	0.2
— The View (ABC)	0.2
— General Hospital (ABC)	0.2
— Beyond the Gates (CBS)	0.2
— Let’s Make a Deal 2 (CBS)	0.2
— Let’s Make a Deal 1 (CBS)	0.2
10. NBC News Daily (NBC)	0.1
— GMA3 (ABC)	0.1

Source

Women 25-54 Rating (Rounded)

Rank / Show / Network	2025-2026*	2024-2025
1. The Price is Right 2 (CBS)	0.6	0.6
2. The Price is Right 1 (CBS)	0.5	0.5
3. The Young and the Restless (CBS)	0.4	0.5
— The View (ABC)	0.4	0.3
— The Bold and the Beautiful (CBS)	0.4	0.4
— Let’s Make a Deal 2 (CBS)	0.4	0.3
7. Beyond the Gates (CBS)	0.3	0.4
— General Hospital (ABC)	0.3	0.4
— Let’s Make a Deal 1 (CBS)	0.3	0.3
10. NBC News Daily (NBC)	0.2	0.2
— GMA3 (ABC)	0.2	0.2

Source

Women 25-54 Viewers

Rank / Show / Network	2025-2026*	2024-2025
1. The Price is Right 2 (CBS)	358,000	353,000
2. The Price is Right 1 (CBS)	325,000	323,000
3. The Young and the Restless (CBS)	262,000	314,000
4. The Bold and the Beautiful (CBS)	233,000	268,000
5. Let’s Make a Deal 2 (CBS)	228,000	213,000
6. The View (ABC)	227,000	210,000
7. Let’s Make a Deal 1 (CBS)	200,000	191,000
8. Beyond the Gates (CBS)	178,000	238,000
9. General Hospital (ABC)	168,000	233,000
10. NBC News Daily (NBC)	134,000	142,000
11. GMA3 (ABC)	127,000	139,000

Source

Households

Rank / Show / Network	2025-2026*	2024-2025
1. The Price is Right 2 (CBS)	2.7	2.6
2. The Price is Right 1 (CBS)	2.4	2.2
3. The Young and the Restless (CBS)	2.1	2.2
4. The Bold and the Beautiful (CBS)	1.9	1.8
5. The View (ABC)	1.7	1.7
6. Let’s Make a Deal 2 (CBS)	1.6	1.5
7. Let’s Make a Deal 1 (CBS)	1.4	1.3
— General Hospital (ABC)	1.4	1.4
9. Beyond the Gates (CBS)	1.2	1.2
10. NBC News Daily (NBC)	0.9	0.8
— GMA3 (ABC)	0.9	0.9

Source

Total Viewers (In Millions)

Rank / Show / Network	2025-2026*	2024-2025
1. The Price is Right 2 (CBS)	4,422	4,148
2. The Price is Right 1 (CBS)	3,917	3,645
3. The Young and the Restless (CBS)	3,312	3,257
4. The Bold and the Beautiful (CBS)	2,944	2,766
5. The View (ABC)	2,636	2,563
6. Let’s Make a Deal 2 (CBS)	2,614	2,340
7. Let’s Make a Deal 1 (CBS)	2,231	2,020
8. General Hospital (ABC)	2,184	2,160
9. Beyond the Gates (CBS)	1,773	1,755
10. GMA3 (ABC)	1,427	1,349
11. NBC News Daily (NBC)	1,391	1,181

LEGEND

P = Premiere	R = Repeat	S = Special
NR = Not Rated / Not Ranked	N/A = Not Available	* denotes further information

About Nielsen Ratings

Rating: Estimated percentage of U.S. TV viewers (demographics, households, etc.) tuned in to a specific television program during an average minute.

Methods: As of September 22, 2025, the numbers above are calculated using Live+Same Day Big Data + Panel viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m.

Shift: Beginning August 31, 2020, national ratings include Out-of-Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

Note: The post ‘The Bold And The Beautiful’ Pacing To Win 2025-2026 Television Season Among Soaps In Women 18-49 – RATINGS first appeared on Soap Opera Network.

Read More

I'm really happy for B&B. It's been really entertaining this season. BTG has also been great and I hope it continues to grow. As for Y&R in it's current state....I got nothing.

Why? the show is AWFUL, repetitive boring garbage, one character is clearly Brad's wet dream, he caters to his actor besties and so on

Good for Bold. If it pulls this off it'll be the first show to outright beat Y&R for a season in this demo since GH won 2002/03.

Edited yesterday at 09:54 PM1 day by bongobong