Need To Know

• “Beyond the Gates” set a new series record among Total Viewers.
• “General Hospital,” “Let’s Make a Deal” and “The Price is Right” attracted their largest audience in at least four years.
• “The View” attracted its second-largest audience in nearly five years.
• “The Young and the Restless” and “The Bold and the Beautiful” attracted their largest audiences since 2023.

Excluding the ratings periods of November 28, 2022 – April 28, 2023, and September 23, 2024 – January 31, 2025, when Households and Total Viewers were unavailable to this publication, every daytime broadcast series attracted their largest audiences of the season, and in several instances, set multi-year highs during the week of January 26-30, 2026, amid snowstorms across multiple parts of the U.S. “Beyond the Gates” in particular recorded a new viewership record nearly a year since making its debut.

“The Young and the Restless” not only marked a new season high among Total Viewers, but also attracted its largest overall audience since at least the week of November 20-24, 2023, with 3.416 million viewers tuning in to the happenings in Genoa City. The series posted the largest week-to-week gain across daytime broadcast among Total Viewers, up +462,000, while among Households, its 2.3 rating was the best since the week of January 15-19, 2024. In the key sales demographics, the drama series set a new season high among Women 18-49 (0.26 rating) and marked its second-best performance of the season among Women 25-54 (0.41 rating). The series was up week to week among Women 18-49 (+0.04; 0.26 rating vs. 0.22 rating) and Women 25-54 (+0.03; 0.41 rating vs. 0.38 rating). Compared to the same week last year, the drama was up +0.02 among Women 18-49 (0.26 rating vs. 0.24 rating), marking its first year-over-year increase in the demo this season and its first overall since the week of August 18-22, 2025, and was the show’s best overall among Women 18-49 since the week of July 28-August 1, 2025.

Michelle Stafford

“The Bold and the Beautiful” marked a new season high among Total Viewers and Households with 2.993 million and a 2.0 rating, respectively, and was the half-hour drama’s largest overall audience and best Household rating since at least the week of June 26-30, 2023. The soap opera was up +403,000 viewers week-to-week, tied its second-best performance of the season among Women 18-49 (0.24 rating) and marked its second-best among Women 25-54 (0.37 rating), up +0.04 and +0.03, respectively. Compared to the same week last year, the show was flat among Women 18-49 (0.24 rating).

For the fourth time in five weeks, “General Hospital” crossed the two million viewer mark and set a new season high among Households and Total Viewers with 2.286 million and a 1.5 rating, respectively, while marking show’s largest overall audience since at least the week of January 10-14, 2022 and its best performance among Households since the week of May 8-12, 2023. With a week-to-week gain of +347,000 viewers (2.286 million vs. 1.939 million) and growth of +0.2 among Households (1.5 rating vs. 1.3 rating), the long-running soap opera was up +0.05 among Women 18-49 (0.18 rating vs. 0.13 rating) and up +0.04 among Women 25-54 (0.27 rating), tying its season high in the latter demo.

“GMA3” set a new season high among Total Viewers with 1.762 million, up +281,000 week-to-week and +310,000 year-over-year. This was the news program’s largest audience since at least the week of March 28-April 1, 2022 (then under the “GMA3: What You Need to Know” moniker) and its best overall since its rebranding in June 2025. The program was up week to week among Women 18-49 (+0.03; 0.17 rating vs. 0.14 rating) and Women 25-54 (+0.02; 0.23 rating vs. 0.21 rating). Compared to the same week last year, the show was up +0.02 among Women 18-49 (0.17 rating vs. 0.15 rating).

“Beyond the Gates” set new series highs among Total Viewers and Households, with 1.859 million and a 1.2 rating, respectively. The first new soap opera to premiere in more than 25 years saw a week-to-week gain of +337,000 viewers and was up +0.1 among Households. The series surpassed premiere week (February 24-28, 2025) among viewers (1.859 million vs. 1.810 million) and Households (1.2 rating vs. 1.1). Demographically, the show tied its season high among Women 25-54 (0.26 rating) and tied its second-best performance of the season among Women 18-49 (0.16 rating). The drama was up +0.02 over last week’s performance among Women 25-54 (0.26 rating vs. 0.24 rating) and up +0.04 among Women 18-49 (0.16 rating vs. 0.12 rating), virtually on par with the year-ago performance of daytime repeats of “Hollywood Squares.”

Sara Haines, Ana Navarro, Sunny Hostin, Joy Behar, Alyssa Farah Griffin, Whoopi Goldberg

“The View” posted its best performance among Total Viewers and Households since the week of November 4-8, 2024, with 2.988 million and a 2.0 rating, respectively. The veteran talk show was up +426,000 viewers week-to-week and +367,000 year-over-year, marking the second-largest week-to-week gain across daytime broadcast. Additionally, this was the show’s second-most-watched week in nearly 5 years — since the week of February 15-19, 2021. The talk show marked a new season high among Women 18-49 (0.30 rating) and Women 25-54 (0.44 rating). This was the program’s best performance among Women 25-54 since the week of November 4-8, 2024, and its best among Women 18-49 since the week of July 24-28, 2023. Compared to its performance one week earlier, the chatfest saw the second-largest gain across daytime broadcast among viewers, and was the biggest gainer in the key demos, +0.07 among Women 18-49 (0.30 rating vs. 0.23 rating) and +0.10 among Women 25-54 (0.44 rating vs. 0.34 rating).

“The Price is Right” once again set a new season high among Total Viewers, with its second half-hour averaging 4.950 million viewers and its first half-hour averaging 4.384 million, which was also the biggest audience for both half hours since at least the week of January 31-February 4, 2022. With a 3.1 rating among Households, this was the second half-hour’s best since the week of February 7-11, 2022, while the first half-hour’s 2.7 rating was its best since at least the week of February 14-18, 2022. The second half-hour was up +0.04 week-to-week and +0.03 year-over-year among Women 18-49 (0.39 rating), while the first half-hour was up +0.05 and +0.04, respectively. With a 0.58 rating among Women 25-54, the second half-hour was up +0.01 week-to-week and an impressive +0.07 year-over-year, while the game show’s 0.55 rating for its first half-hour was up +0.03 and +0.08, respectively.

Both half hours of “Let’s Make a Deal” set new season highs among Total Viewers and Households, with the first half-hour attracting its largest overall audience since at least the week of January 15-19, 2024, with 2.465 million tuning in, and its best performance among Households (1.5 rating) since the week of February 12-16, 2024. The second half-hour marked its best performance among Households (1.8 rating) since the week of January 15-19, 2024, and its best overall among Total Viewers (2.978 million) since at least the week of February 7-11, 2022. Demographically, the second half-hour was flat with its week-ago performance among Women 18-49 (0.26 rating) and up +0.01 year-over-year (0.26 rating vs. 0.25 rating), while its first half-hour (0.22 rating) was up +0.02 and down -0.01, respectively. The second half-hour was down -0.02 week-to-week and up +0.03 year-over-year among Women 25-54 (0.37 rating), while the first half-hour (0.32 rating) was up +0.02, flat with its week ago and year ago performances.

Wrap-Up

What follows is a breakdown of how the daytime broadcast shows performed during the week of January 26-30, 2026, among Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including week-to-week and year-over-year comparisons (where available).

Note*: Starting with the 2025-2026 television season, Nielsen ratings are based on the Live+Same Day Big Data + Panel model, with figures under the 2025 column based on the former Live+Same Day Panel-only model (2024-2025 season).

This Week vs. 2025 comparisons for “TODAY with Jenna & Sheinelle” and “GMA3” are based on the prior performances of their predecessors, “TODAY with Jenna & Friends” and “GMA3: What You Need to Know,” respectively. CBS aired repeats of “Hollywood Squares” following the conclusion of “The Talk.” “Beyond the Gates” premiered during the week of February 24-28, 2025. Unless stated otherwise, comparisons for 2025, specifically among Households and Total Viewers, were unavailable to this publication for most daytime broadcast shows until February 2025.

Total Viewers and Households for “TODAY 3rd Hour” and “TODAY with Jenna & Sheinelle” were unavailable at press time. Rankings in those categories are subject to change if/when they become available.

Week of January 26-30, 2026 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	0.39	0.35	0.36
2. The Price is Right 1 (CBS)	0.36	0.31	0.32
3. The View (ABC)	0.30	0.23	0.19
4. TODAY 3rd Hour (NBC)	0.27	0.27	0.23
5. Let’s Make a Deal 2 (CBS)	0.26	0.26	0.25
— The Young and the Restless (CBS)	0.26	0.22	0.24
7. The Bold and the Beautiful (CBS)	0.24	0.20	0.24
8. TODAY with Jenna & Sheinelle (NBC)	0.22	0.22	0.21*
— Let’s Make a Deal 1 (CBS)	0.22	0.20	0.23
10. General Hospital (ABC)	0.18	0.13	0.19
11. GMA3 (ABC)	0.17	0.14	0.15*
12. Beyond the Gates (CBS)	0.16	0.12	0.18*
13. NBC News Daily (NBC)	0.14	0.12	0.15

Source

Women 18-49 Rating (Rounded)

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	0.4	0.4	0.4
— The Price is Right 1 (CBS)	0.4	0.3	0.3
3. The View (ABC)	0.3	0.2	0.2
— TODAY 3rd Hour (NBC)	0.3	0.3	0.2
— Let’s Make a Deal 2 (CBS)	0.3	0.3	0.3
— The Young and the Restless (CBS)	0.3	0.2	0.2
7. The Bold and the Beautiful (CBS)	0.2	0.2	0.2
— TODAY with Jenna & Sheinelle (NBC)	0.2	0.2	0.2*
— Let’s Make a Deal 1 (CBS)	0.2	0.2	0.2
— General Hospital (ABC)	0.2	0.1	0.2
— GMA3 (ABC)	0.2	0.1	0.2*
— Beyond the Gates (CBS)	0.2	0.1	0.2*
13. NBC News Daily (NBC)	0.1	0.1	0.2

Source

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	0.58	0.57	0.51
2. The Price is Right 1 (CBS)	0.55	0.52	0.47
3. TODAY 3rd Hour (NBC)	0.44	0.46	0.40
— The View (ABC)	0.44	0.34	0.31
5. The Young and the Restless (CBS)	0.41	0.38	0.45
6. Let’s Make a Deal 2 (CBS)	0.37	0.39	0.34
7. The Bold and the Beautiful (CBS)	0.37	0.34	0.39
8. TODAY with Jenna & Sheinelle (NBC)	0.35	0.35	0.33*
9. Let’s Make a Deal 1 (CBS)	0.32	0.30	0.30
10. General Hospital (ABC)	0.27	0.23	0.31
11. Beyond the Gates (CBS)	0.26	0.24	0.27*
12. GMA3 (ABC)	0.23	0.21	0.24*
13. NBC News Daily (NBC)	0.22	0.19	0.24

Source

Women 25-54 Rating (Rounded)

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	0.6	0.6	0.5
— The Price is Right 1 (CBS)	0.6	0.5	0.5
3. TODAY 3rd Hour (NBC)	0.4	0.5	0.4
— The View (ABC)	0.4	0.3	0.3
— The Young and the Restless (CBS)	0.4	0.4	0.5
— Let’s Make a Deal 2 (CBS)	0.4	0.4	0.3
— The Bold and the Beautiful (CBS)	0.4	0.3	0.4
— TODAY with Jenna & Sheinelle (NBC)	0.4	0.4	0.3*
9. Let’s Make a Deal 1 (CBS)	0.3	0.3	0.3
— General Hospital (ABC)	0.3	0.2	0.3
— Beyond the Gates (CBS)	0.3	0.2	0.3*
12. GMA3 (ABC)	0.2	0.2	0.2*
13. NBC News Daily (NBC)	0.2	0.2	0.2

Source

Households

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	3.1	2.7	N/A*
2. The Price is Right 1 (CBS)	2.7	2.4	N/A*
3. The Young and the Restless (CBS)	2.3	1.9	N/A*
4. The View (ABC)	2.0	1.7	1.8
— The Bold and the Beautiful (CBS)	2.0	1.7	N/A*
6. Let’s Make a Deal 2 (CBS)	1.8	1.7	N/A*
7. TODAY 3rd Hour (NBC)	1.6	1.4	1.3
8. Let’s Make a Deal 1 (CBS)	1.5	1.4	N/A*
— General Hospital (ABC)	1.5	1.3	N/A*
10. Beyond the Gates (CBS)	1.2	1.0	N/A*
11. GMA3 (ABC)	1.1	1.0	N/A*
— TODAY with Jenna & Sheinelle (NBC)	1.1	1.0	0.9*
13. NBC News Daily (NBC)	1.0	1.0	0.9

Source

Total Viewers (In Millions)

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	4,950	4,564	N/A*
2. The Price is Right 1 (CBS)	4,384	4,018	N/A*
3. The Young and the Restless (CBS)	3,416	2,954	N/A*
4. The Bold and the Beautiful (CBS)	2,993	2,590	N/A*
5. The View (ABC)	2,988	2,562	2,621
6. Let’s Make a Deal 2 (CBS)	2,978	2,745	N/A*
7. Let’s Make a Deal 1 (CBS)	2,465	2,271	N/A*
8. TODAY 3rd Hour (NBC)	2,356	2,184	1,976
9. General Hospital (ABC)	2,286	1,939	N/A*
10. Beyond the Gates (CBS)	1,859	1,522	N/A*
11. GMA3 (ABC)	1,762	1,481	1,452*
12. TODAY with Jenna & Sheinelle (NBC)	1,622	1,451	1,392*
13 .NBC News Daily (NBC)	1,554	1,445	1,312

Source

The numbers above are calculated using Live+Same Day Big Data + Panel viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen. Ratings are the percentage of U.S. TV viewers who tuned in to a specific program.

Beginning August 31, 2020, national ratings include Out-of-Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

LEGEND

P = Premiere	R = Repeat	S = Special
NR = Not Rated / Not Ranked	N/A = Not Available	* denotes further information

Summary (Preemptions/Schedule Changes)

• “TODAY 3rd Hour” was retitled “TODAY SHOW-II” on Friday, January 30, 2026. The program’s weekly average is based on four days (Monday-Thursday).
• “TODAY with Jenna & Sheinelle” was retitled “TDY Jenna & Sheinelle-JS” on Friday, January 30, 2026. The program’s weekly average is based on four days (Monday-Thursday).

Note: The post Daytime Broadcast Sets Multi-Year High Viewership Amid Snowstorm – RATINGS first appeared on Soap Opera Network.

Read More

Yay!!! 🥳🥳🥳 I'm a thrilled for BTG and the other soaps. I hope this continues moving forward and BTG gets over the two million mark.

Congrats to BTG and GH! :)

I know this is an outlier since it is probably due to people being stuck inside, so I won't get too excited. It does, though, show that there is still an audience for soaps out there. Something the networks need to remember.

Me walking home to watch BTG...

56 minutes ago, Melroser said:

I know this is an outlier since it is probably due to people being stuck inside, so I won't get too excited. It does, though, show that there is still an audience for soaps out there. Something the networks need to remember.

That's very true. I hope that some of them stick around, unlikely as it may be.

Woohoo BTG!! And it was one of the better written and paced week of episodes too!

GH especially deserves to keep the audience that tuned in.

15 minutes ago, BoldRestless said:

GH especially deserves to keep the audience that tuned in.

Excluding late night, morning news and evening news, only these primetime programs did better than General Hospital last week:

Rank	Show Name	P/R	Net	DOW	Start Time	Date	Big N LS CC P2+ Imps	Big N LS CC Dur
1	GRAMMY AWARDS		CBS	Sun	08:00 PM	02/01/2026	14406	183
2	60 MINUTES PRESENTS		CBS	Sun	07:00 PM	02/01/2026	7000	60
3	AMERICAN IDOL-SUN	P	ABC	Mon	08:00 PM	01/26/2026	6215	120
4	HIGH POTENTIAL		ABC	Tue	09:00 PM	01/27/2026	6060	60
5	CHICAGO MED		NBC	Wed	08:00 PM	01/28/2026	5755	60
6	WILL TRENT		ABC	Tue	08:00 PM	01/27/2026	5671	60
7	CHICAGO FIRE		NBC	Wed	09:00 PM	01/28/2026	5405	60
8	AMER FUNN HOME VIDEOS	R	ABC	Sun	07:00 PM	02/01/2026	5110	61
9	9-1-1		ABC	Thu	08:00 PM	01/29/2026	4548	60
10	CHICAGO PD		NBC	Wed	10:00 PM	01/28/2026	4452	60
11	LAW & ORDER		NBC	Thu	08:00 PM	01/29/2026	4150	60
12	SHIFTING GEARS		ABC	Wed	08:00 PM	01/28/2026	4033	30
13	LAW & ORDER:SVU		NBC	Thu	09:00 PM	01/29/2026	4008	60
14	9-1-1: NASHVILLE		ABC	Thu	09:00 PM	01/29/2026	3846	60
15	PRICE IS RIGHT NIGHT-WED		CBS	Wed	08:00 PM	01/28/2026	3691	60
16	NBC NBA SUN NT BSKBL	P	NBC	Sun	07:06 PM	02/01/2026	3601	145
17	AMER FUNN HOME VIDEOS	R	ABC	Sun	08:01 PM	02/01/2026	3588	61
18	HAPPYS PLACE		NBC	Fri	08:00 PM	01/30/2026	3507	30
19	BEST MEDICINE		FOX	Tue	08:00 PM	01/27/2026	3500	60
20	CELEBRITY WHEEL FORTUNE ENC	R	ABC	Fri	08:00 PM	01/30/2026	3431	60
21	ROOKIE	P	ABC	Mon	10:00 PM	01/26/2026	3428	60
22	GEORGIE & MANDYS FIRST-ENC	R	CBS	Thu	08:00 PM	01/29/2026	3330	31
23	20/20-FRI		ABC	Fri	09:00 PM	01/30/2026	3256	120
24	FOX COLLEGE HOOPS		FOX	Fri	08:00 PM	01/30/2026	2764	161
25	NEIGHBORHOOD-ENC	R	CBS	Mon	08:00 PM	01/26/2026	2744	30
26	MASKED SINGER, THE		FOX	Wed	08:00 PM	01/28/2026	2724	62
27	ABBOTT ELEMENTARY		ABC	Wed	08:30 PM	01/28/2026	2720	32
28	NBC NBA PREGAME		NBC	Tue	08:00 PM	01/27/2026	2713	7
29	ST. DENIS MEDICAL		NBC	Mon	08:00 PM	01/26/2026	2689	30
30	HARLAN COBENS FINAL TWIST		CBS	Tue	08:00 PM	01/27/2026	2672	60
31	DOC		FOX	Tue	09:00 PM	01/27/2026	2625	60
32	FBI-ENC	R	CBS	Mon	09:00 PM	01/26/2026	2603	60
33	HOLLYWOOD SQUARES (CBS)		CBS	Wed	09:00 PM	01/28/2026	2556	60
34	HUNTING PARTY		NBC	Thu	10:00 PM	01/29/2026	2500	60
35	48 HOURS		CBS	Sat	10:00 PM	01/31/2026	2492	60
36	ROOKIE SP	R	ABC	Tue	10:00 PM	01/27/2026	2456	60
37	GREY'S ANATOMY		ABC	Thu	10:00 PM	01/29/2026	2435	60
38	GHOSTS-ENC	R	CBS	Thu	08:31 PM	01/29/2026	2349	30

Y&R did just under an original episode of "The Rookie" (#21), and B&B would have placed just after an original episode of "20/20" (#23). Based on its regular numbers, B&B would still have ranked somewhere in the Top 30/Top 40, while Y&R would be in the Top 30. GH would have been in the Top 40s.

Edited 2 hours ago2 hr by Errol
minor corrction

A correction to what's stated above about Beyond the Gates:

“Beyond the Gates” set new series highs among Total Viewers and Households, with 1.859 million and a 1.2 rating, respectively. The first new soap opera to premiere in more than 25 years saw a week-to-week gain of +337,000 viewers and was up +0.1 among Households. The series surpassed premiere week (February 24-28, 2025) among viewers (1.859 million vs. 1.810 million) and tied its series high among Households (1.2 rating). Demographically, the show tied its season high among Women 25-54 (0.26 rating) and tied its second-best performance of the season among Women 18-49 (0.16 rating). The drama was up +0.02 over last week’s performance among Women 25-54 (0.26 rating vs. 0.24 rating) and up +0.04 among Women 18-49 (0.16 rating vs. 0.12 rating), virtually on par with the year-ago performance of daytime repeats of “Hollywood Squares.”

Wonderful news for BTG, and well deserved for GH this last year plus. Despite all my issues with the show they've made a smart move continuing the Drew/Michael/Willow saga. It's money.

I called it the big jump in the numbers for the soaps due to the winter blast.

It's too bad the soaps sucked last week. I don't see the audience sticking around.

Congratulations to The View and The Price Is Right on their big numbers too!

Interesting that despite the multi-year viewer highs, only Bold beat one of its August demo highs (W18-49). And likely only because that was a rough ratings month for the show.

TPIR averaged about 1 million more viewers in daytime vs its primetime special. I'm drawing a blank when the last time I tuned into broadcast or cable in primetime for something other than sports or big news events. Likely when the Crave app was acting up.