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LATEST RATINGS: March 17-21, 2025


Toups

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I do wish BTG's numbers were higher. However, Y&R and B&B up over last year must be making CBS happy. This is good for BTG. The numbers wouldn't be up if The Talk was still airing. 

I'm curious what percentage of BTG's audience doesn't watch live. I feel the audience spreads out to a wider base that isn't "traditional". This may be another plus for BTG. 

BTG has been really great quality, IMO. I see this show as a successful launch. Soaps don't have the cache like they used to. There aren't going to be blowout numbers. Live numbers are solely less important than they were years ago. Hopefully, BTG is streaming well. 

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I see nothing scary yet. They had a very powerful first week. It's normal to have a cool-down period. But trust me... people are talking about the show... sharing it with their relatives. I've been noticing activation on social media like never before. I predict we'll see BTG grow in the coming months. 

Aaaaaaaaaaaand still... they are out-performing GH in crucial demos... What does that tell you? 

 

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