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ARTICLE: ‘Beyond the Gates’ Preview Special Performs Well For CBS, Network’s Veteran Soaps See Substantial Gains


Errol

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Wow, that's really good for just the 30 minute specials. Have to imagine the show itself will do better than the specials, either beating GH in its debut or overtaking it quickly. I feel bad for GH because they've been very good all week and they're the only show that's been trying.

 

This is pretty much around where I expected BTG to land. Didn't think it would beat its lead in and it will probably take around a year to build their audience if there is any chance.

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It's first week for will most likely be it's best week (on linear) for a few months, if not ever. Given that the infomercials for BTG got within 0.02 of GH in W18-49/25-54 it would be shocking if the first week doesn't beat it. Given the promotion, it wouldn't be a shock if week 1 beats B&B too.

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Promotion for the show helped draw viewers for the specials but it's still amazing that they got decent views with individual promotion. GH's producers are probably dreading seeing the ratings now that actual episodes of BTG have aired.

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